Organize, access, and share your marketing assets seamlessly with a customizable library tailored to your team's unique workflow.


Set up a marketing asset library that fits your team’s process. Add the views and workflows you need, and adapt them as your needs change.
Connect spreadsheets, content management systems, and design tools with real-time sync—or manage everything in Softr Databases. Centralize your marketing resources.
Give each team member the right document access and management tools. Set up secure logins, user groups, and granular permissions with ease.
Provide different teams or departments with tailored document dashboards, ensuring each sees only relevant files.
Provide different teams or departments with tailored document dashboards, ensuring each sees only relevant files.
Connect with tools like Make, Zapier, or N8N to automate approval flows and document organization tasks.
Access and manage documents securely from any device. Apps are mobile-ready out of the box.
Let users sign in with Google, email, or SSO for fast, secure document access—no IT support needed.
Protect sensitive documents with SOC2 and GDPR compliance, plus robust access controls at every level.
Marketers can ask AI for asset details or find content quickly—directly inside your asset library, with no extra tools needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Quickly launch your marketing asset library with drag-and-drop blocks and ready templates.
Add folders, user roles, or approval steps as your document workflows evolve—no rebuild required.
Bring assets, docs, and team collaboration into one place—no extra tools or storage needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A marketing asset library is a secure online hub where your team, partners, or clients can log in to access all your marketing materials—like logos, brand guidelines, images, videos, and documents. It keeps everything organized in one place so you don’t have to rely on scattered emails, cloud folders, or lost files. This makes it easier to find, share, and use the latest assets, ensuring your brand stays consistent and your work stays efficient.
Softr makes it easy to build a marketing asset library that fits the way your team works. You can connect your existing data sources—like Airtable, Notion, HubSpot, or Google Drive—and set up a space where users can log in, browse, search, and download assets, all in one place.
You don’t need to code anything. You can start with a template or build from scratch, adjust the layout, control access, and brand it to match your company’s look. It’s quick to set up, simple to update as assets change, and flexible enough to grow with your needs. This helps keep your asset management organized and your marketing team productive.
You can add a wide variety of features to your marketing asset library, depending on your team’s workflow. Some of the most popular include:
\- User logins – so each person or team can access the library securely
\- Custom dashboards – to display featured assets, recent uploads, or usage statistics
\- Asset upload and download – for easy sharing and retrieval of files
\- Search and filters – to quickly find specific logos, images, or documents
\- Category and tag views – to organize assets by type, campaign, or brand guidelines
\- Permissions and roles – so only authorized users can access sensitive materials
\- Previews and detail views – to review assets before downloading
\- Version control – to keep track of the latest updates to files
All these features are built using Softr’s drag-and-drop blocks, so you can set up and customize your library without any coding. And if your asset needs change, it’s easy to update the library at any time.
No coding is required. You can build your marketing asset library entirely using Softr’s visual editor. Everything from the layout to user permissions and branding can be customized without writing a single line of code.
Yes. You can manage multiple teams or departments in a single marketing asset library. Each user only sees the assets and folders assigned to them, based on their login and role. This is especially helpful if your organization has different groups or regions that need access to specific marketing materials.
Softr supports a wide range of data sources for your marketing asset library. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in assets from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same asset library and display them together—so your marketing asset library can pull in materials from both Airtable and Google Sheets, for example. Most sources support real-time, two-way sync, so any updates in your library or connected data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your marketing asset library. You can customize the layout, navigation, and branding to fit your organization's needs. Each page or block can be shown or hidden based on who’s logged in, so team members only see the marketing assets relevant to them.
You can also set up different user roles, such as team member, admin, or external partner—and define exactly what each role can view or edit. For example, some users can only download assets, while others can add or organize materials. You can also create personalized views by filtering assets based on the logged-in user.
This level of customization is especially useful if your asset library serves multiple teams or departments. It helps keep the experience organized, secure, and tailored for everyone’s needs.
Yes, you can. You don’t need to bring your marketing assets from another platform to start building your asset library with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with your marketing asset library.
But if you already have assets organized in tools like Airtable, Google Sheets, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in assets from other sources. Either way, you have full control over how your marketing materials are organized and accessed in the library.
Yes, you can fully white-label your marketing asset library in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the library feel like a seamless part of your organization. All Softr branding can be removed, so users will only see your company’s identity throughout the asset library experience.
Absolutely. Softr gives you a lot of flexibility to control both the design and layout of your marketing asset library. You can adjust colors, fonts, spacing, and page structure to match your brand’s look and feel. You also decide how each section is arranged, what blocks appear on each page, and what different users see when they access the library.
To organize your assets, you can add different types of blocks based on your needs:
\- Table blocks – to display a structured list of assets, like images, videos, or presentations
\- List or Card blocks – to highlight featured assets, collections, or categories
\- Detail View – to show information about individual assets
\- Forms – for users to request or upload new assets
\- Charts – to visualize usage or downloads
\- Calendar blocks – to display scheduled releases or campaign dates
If your content or layout needs change later, it’s easy to update everything in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. With your marketing asset library, you have full control over who can view, download, or edit assets. You can set up role-based permissions, manage users directly within your data source, apply visibility rules, and set global restrictions to keep sensitive files protected.
For libraries connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time based on your access settings. You maintain full control over your assets and who can interact with them.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, supporting all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your marketing asset library needs more users or advanced features, you can upgrade to a paid plan. See the full pricing details here: <http://softr.io/pricing>
Softr is designed to make it easy to build fully functional, user-facing apps—like marketing asset libraries, client portals, and internal tools—without any coding. What makes Softr stand out is how quickly you can go from idea to a working library, and how well it connects with your existing data sources.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-centric (like Retool), Softr is great for non-technical teams who want control over layout, user permissions, and experience. You can work with real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded asset libraries your team or partners can access.
Everything is customizable—from content and design to user roles and what each person can see. Softr includes user management, forms, conditional logic, and API support out of the box, so you don’t need to stitch together multiple tools to deliver a polished experience.
Yes. Softr offers a wide range of integrations to connect your marketing asset library with the rest of your tools. You can automate processes and sync with platforms like Zapier, Make, and N8N, as well as use REST API and webhooks for advanced workflows.
Whether you want to trigger notifications when new assets are added, send data to other systems, or pull in information from external sources, you can build these automations into your library—no coding required.