Manage investor relationships, streamline communications, and enhance collaboration with a customizable CRM for your investment team.


Build an investor CRM that fits your workflow. Add only the views and features your team needs, and adapt as your processes change—no code needed.
Connect spreadsheets, CRMs, and financial tools with real-time sync—or manage everything in Softr Databases. Create one source of truth for your investments.
Create a fully branded investor portal with personalized dashboards and permissions. Allow investors to access their portfolios securely and easily.
Your investor portal is optimized for desktop and mobile. Investors can review portfolios or documents anywhere.
Your investor portal is optimized for desktop and mobile. Investors can review portfolios or documents anywhere.
Connect your portal with tools to automate performance updates, document sharing, and investor communications.
Provide tailored dashboards for different investor types—each group sees relevant portfolio and report information.
Set permissions for portfolio access, investment documents, and financial reports—customized for each investor group.
Protect sensitive investor data with robust security. Softr is SOC2 and GDPR compliant for peace of mind.
Investors can ask AI about deals, contacts, or updates—getting instant answers directly inside your investor portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your investor CRM portal in minutes with drag-and-drop blocks and ready-made templates.
Add investor dashboards, deal tracking, or reporting as your needs change—no rebuild required.
Start with your CRM, then add investor portals, document sharing, and dashboards—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An investor CRM is a secure and organized platform where you can manage all your investor relationships in one place. It allows you to track investor information, communication history, investment details, and key documents. By keeping all your interactions and data centralized, an investor CRM helps you maintain transparency, stay organized, and deliver a professional experience for your investors and your team.
Softr makes it straightforward to build an investor CRM tailored to your fund or investment team's needs. You can bring together your existing data—like investor records from Airtable, pipeline details from HubSpot, or notes from Notion—and create a custom platform where your team can track investments, log interactions, share updates, and store important files, all in one secure location.
No coding is necessary. You can start with a template or build from scratch, customize the layout, manage who can see what, and brand it to reflect your firm's identity. It's quick to deploy, easy to update, and flexible enough to support your evolving investor relations process.
You can add a variety of features to your investor CRM, depending on how your investor relations workflow is set up. Common features include:
\- User logins – so team members and investors can securely access relevant details
\- Custom dashboards – to display deal flow status, investor summaries, and portfolio performance
\- Forms – for onboarding new investors, collecting feedback, or processing commitments
\- File sharing – for uploading and accessing reports, agreements, and statements
\- Search and filters – to quickly find investors, deals, or documents
\- Tables, lists, and detail views – for managing pipeline records, communications, or investment histories
\- Comments or status updates – to keep all interactions documented and organized
\- Charts – to visualize performance metrics or fundraising progress
\- Calendar view – for tracking meetings, deadlines, or events
\- Permissions and roles – so that team members and investors only see the information that's relevant to them
Everything is built using Softr’s drag-and-drop blocks, so you can assemble these features without writing any code. And as your needs change, it's easy to update your CRM accordingly.
No coding is needed. You can build your entire investor CRM using Softr’s visual editor. Every part of the CRM—from dashboard layouts to user permissions—can be customized without writing a single line of code.
Yes. You can manage multiple investors or teams in a single investor CRM. Each user only sees the content and data assigned to them, based on their login and role. This is especially helpful for fund managers, investment advisors, or any organization working with several investors or managing multiple funds at once.
Softr supports a wide range of data sources. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in investor data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same CRM and display them side by side—so your investor CRM, for example, can pull in data from both Airtable and HubSpot at the same time. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your investor CRM. You can customize the layout, navigation, and content to match your firm’s brand and investment workflow. Each page or block can be shown or hidden based on who’s logged in, so every investor or team member sees only what’s relevant to them.
You can also set up different user roles, such as investor, admin, or advisor—and define exactly what each role can view or edit. For example, investors can see only their own portfolio data, while admins can manage all investor records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you’re managing multiple investors, funds, or teams in the same CRM. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can. You don’t need to bring your investor data from another platform to start building your CRM with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any investment management app you build.
But if your investor data already lives in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other sources. Either way, you have full control over how your investor information is structured and displayed in your CRM.
Yes, you can fully white-label your investor CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your firm. You can also remove all Softr branding, so investors and stakeholders only see your organization’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your investor CRM. You can adjust colors, fonts, spacing, and page structure to match your firm’s branding. You can also choose how each page is laid out, decide which blocks go where, and set what different investors or team members see when they log in.
To display your data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like deal pipelines, investor lists, or transaction histories
\- List or Card blocks – to highlight things like investor profiles, fund records, or portfolio companies
\- Detail View – to show one record at a time, such as an investor’s dashboard or deal overview
\- Forms – for collecting investor information or inquiries
\- Charts – to visualize investment performance or key metrics
\- Calendar blocks – to display important dates, meetings, or capital calls
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your investor CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive investor information across your entire CRM.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your investors’ information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like investor CRMs, client portals, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working CRM, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your investors and team members can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your investor CRM to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send data to another system, trigger automations based on user actions, or display information from other tools, you can build it into your investor CRM, without writing code.