Manage your agency's pipeline, client intake, and briefs in an AI-powered creative CRM built with AI to fit your unique design workflow.




Customize your creative CRM setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect spreadsheets, CRMs, and project trackers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so each role sees just the projects and briefs that matter to them.
Give different team members tailored access and dashboards, so each role sees just the projects and briefs that matter to them.
Streamline your internal processes with Softr Workflows. Trigger native automations based on status updates or asset uploads to keep creative operations running smoothly.
Access and update your creative CRM on the go. Review briefs and approve stages from any device—all apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your creative team fast, secure access—no IT tickets needed.
Keep internal data and client assets safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your creative CRM in minutes with AI—no manual setup needed for your agency's pipeline.

Add features like client brief forms, asset uploads, or approval stages as your workflows evolve.

Start with a CRM, then add client portals, dashboards, or forms—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A creative CRM is a secure space where your clients or team members can log in to access information, like project updates, brand assets, design briefs, and production timelines. It keeps all professional communication in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a better experience for your creative partners and stakeholders.
Softr is the first AI-native platform for building business software. It makes it easy to build a creative CRM that fits the way your business works. You can describe your needs to the AI Co-Builder to instantly generate your database, pages, and logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees what, and brand it to match your creative studio or company. It's quick to get up and running, simple to update, and flexible enough to grow with your pipeline needs.
You can include a wide range of features in your creative CRM, depending on what your production workflow looks like. A great creative CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let users query their project data conversationally, or set up Database AI Agents to automatically summarize creative briefs or perform sentiment analysis on client feedback.
- Vibe Coding Blocks – Build complex, custom UI elements—like a high-end portfolio gallery or custom proofing tool—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like a task alert system) that trigger notifications or sync data whenever a project status is updated or a final asset is approved.
- User Portals & Logins – Securely manage access so each client only sees their own creative assets and private project views.
- Forms & Data Collection – Capture information with custom intake forms, file uploads for moodboards, and conditional logic for complex project requirements.
- Dashboards & Charts – Visualize your creative CRM performance and revenue metrics with real-time charts showing active projects and monthly billings.
- Lists & Advanced Filtering – Display and manage your data with searchable tables, kanban boards for agency workflows, and detailed views for individual campaign records.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI. And if your needs change, it's easy to update the platform later.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a creative CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your team or clients instantly.
Yes. You can manage multiple clients or creative teams in a single portal. Each user only sees the content and data assigned to them, based on their login and role. This is incredibly useful for creative agencies, freelance collectives, or any consultancy working with multiple brand stakeholders simultaneously.
Yes, you can. You don't need to bring your data from somewhere else to start building with Softr. If you're starting from scratch with your creative CRM, you can use Softr Databases, which is built into the platform and integrates perfectly with any application you build.
But if you already have project data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in data from other sources. Either way, you have full control over how your creative data is structured and displayed.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers, and a lightning-fast experience because the creative CRM data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same app—so your creative CRM could pull in records from Softr Databases and creative contacts from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your creative CRM. You can customize the layout, navigation, and content to match your brand and workflow. Each page or block can be shown or hidden based on who's logged in, so every artistic collaborator sees only what's relevant to them.
You can also set up different user roles, such as client, admin, or creative lead—and define exactly what each role can view or edit. For example, clients can see only their specific brand assets, while internal users can manage all project deliverables. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple creative projects, teams, or external vendors in the same app. It helps keep the experience clean, secure, and tailored to each user's creative focus.
Yes, you can fully white-label your creative CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your business. You can also remove all Softr branding, so your clients only see your agency's professional identity throughout the entire experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your creative CRM. You can adjust colors, fonts, spacing, and page structure to match your creative brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured data like project budgets, invoices, or simple task tracking
- List or Card blocks – to highlight things like designer profiles, portfolio samples, or shared resources
- Detail View – to show one record at a time, like a master creative project summary
- Forms – for feedback collection and intake
- Charts – to show campaign performance and pipeline health
- Calendar blocks – to display photoshoot dates or asset deadlines
If your content or design needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your creative CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive client assets across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your creative information safe.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your creative CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like authentication, secure hosting, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your creative team or clients to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require manual configuration, Softr's AI Co-Builder creates creative CRM apps on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, app, and logic in minutes, then use visual controls for precise design editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for creative professionals who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your creative CRM to the rest of your creative stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for invoicing and Intercom for support. Softr also supports REST API and webhooks for more advanced production workflows.
Whether you need to send project data to another design system, trigger automations based on file approvals, or display information from other creative tools, you can build it into your creative CRM, without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free. No setup time, no dev needed.