Organize contacts, streamline workflows, and enhance collaboration with a customizable CRM tailored to your creative team's needs.


Build a CRM that fits your creative workflow. Add only the views and features you need, and adapt as your team’s process evolves—no code needed.
Connect project management tools, CRMs, and design software with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your creative projects.
Build a fully branded CRM portal where team members and clients can view and manage contacts, deals, and notes—each with the right access and permissions.
Access and update contacts, deals, or notes from any device. Your CRM portal is mobile-ready by default.
Access and update contacts, deals, or notes from any device. Your CRM portal is mobile-ready by default.
Integrate with your favorite tools to automate reminders, follow-ups, or data sync for contacts and pipelines.
Provide sales, support, or client logins—each with dashboards showing only what’s relevant to their role.
Control who can view, edit, or manage contacts and deals. Set rules for each user group or team.
Keep sensitive CRM data secure and compliant. Softr is fully SOC2 and GDPR certified.
Let sales reps ask AI for deal status or customer info—answers appear instantly, right inside your CRM powered by Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Spin up your creative CRM in minutes with drag-and-drop blocks and tailored templates.
Add features like project tracking, asset management, or approvals as your creative team scales.
Start with your CRM, then add project boards or submission forms—all in one place, no add-ons needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A creative CRM is a digital workspace designed specifically for creative teams to manage their client relationships, projects, and collaboration—all in one place. It allows you to organize contacts, track project progress, share files, and streamline communication with clients, ensuring everything stays on track and everyone is in the loop.
Softr makes it simple to build a creative CRM that matches how your team works. You can connect your existing data—like project briefs in Airtable, client feedback in Notion, or leads in HubSpot—and set up a system where team members and clients can view project updates, share files, and submit requests in a single hub.
You don’t need to code. Start with a template or create your own layout, define who can see or edit specific sections, and brand the CRM for your agency or studio. It’s quick to launch, easy to update, and flexible enough to adapt as your creative workflow evolves.
Your creative CRM can include a variety of features tailored to your process. Some common ones are:
\- User logins – so each team member or client has access to their own dashboard
\- Custom dashboards – to display active projects, deadlines, or feedback
\- Forms – for new project requests, briefs, or client feedback
\- File sharing – for uploading and reviewing assets and deliverables
\- Search and filters – to quickly find projects, contacts, or files
\- Tables, lists, and detail views – to organize tasks, assets, or client info
\- Comments or status updates – to keep discussions and feedback in one place
\- Charts – for tracking project timelines or resource allocation
\- Calendar view – for upcoming deadlines, meetings, or review dates
\- Permissions and roles – so team members and clients only see what’s relevant to them
All these features are built using Softr’s drag-and-drop editor, so you can set up and update your CRM without any coding. If your needs change, it’s easy to adjust the CRM as you go.
No coding is required. You can build your creative CRM entirely using Softr’s visual editor. From customizing the layout to managing user roles, everything can be set up without writing any code.
Yes. You can manage multiple clients or creative teams in a single creative crm workspace. Each user will only see the projects, files, and communications assigned to them, based on their login and role. This makes it ideal for creative agencies, studios, or freelancers working with several clients or internal teams at once.
Softr supports a wide range of data sources for your creative crm. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, ClickUp, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also use the REST API to bring in data from additional sources.
You’re not limited to just one. You can integrate multiple data sources into your creative crm and display them side by side—so, for example, your workspace can pull in project data from Airtable and client communications from HubSpot at the same time. Most sources support real-time, two-way sync to keep everything up to date automatically.
Yes, Softr gives you full flexibility over how users interact with your creative crm. You can tailor the layout, navigation, and visual style to match your agency’s branding and processes. Each page or content block can be set to display only for certain roles, so each creative client or team member sees only what’s relevant to them.
You can also define different user roles—such as client, designer, project manager, or admin—and specify exactly what each can view or edit. For example, clients might only see their own project status and files, while your internal team can access all projects. You can even create custom dashboards for each user by filtering content based on who’s logged in.
This level of customization is especially valuable when managing multiple creative projects, clients, or teams in a single platform, keeping everything organized, secure, and personalized.
Absolutely. You don’t need to have pre-existing data in another tool to start building your creative crm with Softr. If you’re starting fresh, you can use Softr Databases, which is built right into the platform and integrates seamlessly with any creative workflow you build.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. There’s also a REST API connector to bring in data from other sources. Whether you’re starting with a blank slate or importing existing assets, you have full control over how your creative data is structured and displayed.
Yes, you can fully white-label your creative CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain so your CRM feels like an extension of your creative agency or studio. All Softr branding can be removed, so your team and collaborators will only see your unique identity throughout the platform.
Absolutely! Softr gives you lots of flexibility to shape the design and layout of your creative CRM. You can tailor colors, fonts, spacing, and overall page structure to fit your brand. You get to decide how each page is arranged, which blocks you want to use, and who sees what when they log in.
To manage your creative operations, you can use different types of blocks:
\- Table blocks – to display projects, client lists, or deadlines
\- List or Card blocks – to feature team members, creative assets, or open briefs
\- Detail View – to drill down into a single project or campaign
\- Forms – to collect feedback or new project requests
\- Charts – for visualizing project status or creative metrics
\- Calendar blocks – to keep track of milestones, meetings, or content schedules
If you want to update your CRM’s content or design later, you can easily make changes anytime in Softr’s visual builder.
Softr is designed with security as a priority. All your creative CRM data is encrypted both in transit (TLS) and at rest, and hosted on secure, reliable infrastructure. You have full control over access, so you can assign role-based permissions, manage user access directly in your data source, set up visibility rules, and apply global restrictions to keep sensitive creative and client information protected.
If you connect your creative CRM to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time based on your permissions. You always remain in control of your data and who can view or edit it.
Softr also follows best practices for authentication, access control, and monitoring to safeguard your information.
You can start building your creative CRM for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and it supports all standard data sources, including Softr Databases, Airtable, and Google Sheets.
If your creative CRM needs to support more users or advanced features, you can explore Softr’s paid plans for additional capacity and functionality.
Softr is specifically designed to make it easy to create fully functional, user-facing apps—like creative CRMs, project trackers, and team portals—without requiring coding skills. What sets Softr apart is how quickly you can turn an idea into a working CRM, and how seamlessly it connects with your existing creative data.
While some no-code tools focus on mobile apps (like Glide) or are aimed at technical teams (like Retool), Softr empowers non-technical users to fully control layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, and Softr Databases, and produce secure, branded CRMs that your creative team or clients can access.
With Softr, you can visually customize everything—from content to user access. Out of the box, it includes user roles, forms, conditional logic, and API integration, so you have everything you need to launch a polished creative CRM.
Yes! Softr supports a wide range of integrations so you can connect your creative CRM with the rest of your workflow. You can integrate tools like Stripe for payments or invoicing, or use Zapier, Make, and N8N to automate tasks like onboarding, notifications, or follow-ups. Softr also supports REST API and webhooks for more advanced automations.
Whether you want to sync data with other platforms, trigger automations based on project updates, or display information from multiple tools, you can build it right into your creative CRM—no coding required.