Build a competitor product comparison tool
Track feature gaps and market pricing in an AI-powered system built with AI you customize to fit your team's unique sales workflow.
Tailor your comparison tool to your needs
Customize your tool setup with the exact steps and views your team needs. Add features like battlecards and alerts as processes evolve—no code.
Competitor feature matrix tracking
AI-powered battlecard generation
Market pricing analysis dashboards
New competitor entry alerts
Team insight feedback loop
Conversational data queries
Unify your market intelligence data in real time
Connect spreadsheets, CRMs, and pricing trackers with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business competitive intelligence.
Custom access for every team. Built-in security.
Give each teammate the right market insights and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Advanced permissions
Give different team members tailored access and battlecard dashboards, so mỗi role sees just the competitive intelligence they need.
User groups
Give different team members tailored access and battlecard dashboards, so mỗi role sees just the competitive intelligence they need.
Automations
Streamline your analysis with Softr Workflows. Trigger native notifications for pricing changes or new competitor entries to keep your strategy sharp.
Works on any device
Access and update your competitor intel on the go. All feature matrices and comparison apps are mobile-ready out of the box for field use.
Easy, secure logins
Use Google, email, or SSO logins to give your strategy team fast, secure access—no IT tickets needed to manage intelligence tools.
Security
Keep sensitive market intelligence safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your tool.
Why Softr vs other software
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Easy, fast setup
Build your competitor product comparison tool in minutes with AI—no manual setup needed.
Consolidate your stack
Add features like pricing dashboards, feature matrices, or battlecards as your needs evolve—no rebuild needed.
Flexible as you grow
Start with a comparison tool, then add sales portals, dashboards, or training apps—all in one place.
Generate a custom competitor product comparison tool
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
The go-to platform for business operations
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.
Minerva Network increased athlete registrations by 50% with a custom CRM and portal
Celonis built a GTM knowledge base for 1,500+ team members
Urban's Group increased productivity by 25% with a custom ERP system
Frequently asked questions
Build your competitor product comparison tool
Go from idea to a live comparison tool in under an hour. Build and customize with AI—no code needed.