Dashboard & Reporting

Build your own competitor product comparison tool

Compare features, analyze options, and make informed decisions with a customizable tool tailored to your business's unique needs.

Get started free Start with a template

A user interface displaying a competitor product comparison tool with multiple product cards, comparison metrics, and highlighted differences between features.

competitor product comparison tool mobile ui

Loved by 800,000+ teams around the globe

Flexibility

Tailor your comparison tool to your needs

Build a product comparison tool that fits your workflow. Add only the views and features you need, and adapt as your process changes over time.

UI screenshot of add and manage products

UI screenshot of custom comparison tables

UI screenshot of feature checklist creation

UI screenshot of user reviews and ratings

UI screenshot of save and share comparisons

UI screenshot of filter and sort products

Data Management

Compare all your competitor data in real time

Connect spreadsheets, analytics tools, and market research systems with real-time sync—or manage everything in Softr Databases. One source of truth for your competitive insights.

Explore all data sources

Power

Give every user clear, custom dashboards and reports.

Deliver tailored analytics and comparison dashboards for each user in a secure, branded portal. Manage permissions and access with ease—no code or IT support needed.

Easy, secure logins

Users can view dashboards and reports on desktop or mobile. Softr apps are mobile-ready and easily downloadable as PWAs.

Works on any device

Users can view dashboards and reports on desktop or mobile. Softr apps are mobile-ready and easily downloadable as PWAs.

Automations

Integrate with tools like Make, Zapier, or N8N to automate data updates and send scheduled report notifications.

User groups

Provide separate logins and dashboards for different user groups, so each sees only relevant competitor comparison data.

Advanced permissions

Assign permissions to control who can view, edit, or export sensitive reports—down to individual user groups.

Security

Protect sensitive comparison data. Softr is SOC2 and GDPR compliant for secure analytics delivery.

AI Magic

Give marketers an AI teammate

Marketers can ask AI for insights, comparisons, and trends—answers appear instantly in your dashboard, built right into Softr.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building competitor product comparison tool

Easy, fast setup

Build your competitor comparison dashboard in minutes with drag-and-drop blocks and templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Easily add new data sources, charts, or filters to your comparisons as your needs change.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Combine competitor insights, custom dashboards, and reporting tools—all in one place, no extra software.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”

Ashley Kalinauskas

CEO, Torigen Pharmaceuticals

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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”

Oliver Thomas

Maker Digital Systems Architect, MIT

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“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”

Isobelle Ford

Founder & Director, Skylight Ventures

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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”

Jesuena Estoque Reimer

Founder, Mindflows

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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”

Guillaume Duvernay

Growth Lead, Plan A

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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”

Rebecca Berneck

CEO, Officeheads

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How It Works

Build a fully custom competitor product comparison tool in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”