Analyze market trends and pricing strategies with a customizable tool designed to streamline your competitive analysis process effectively.


Set up a comparison tool with only the views and workflows you need. Add or adjust features as your pricing analysis evolves—no code required.
Connect spreadsheets, pricing databases, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your pricing strategies.
Equip your team with a secure, tailored pricing comparison tool. Set up logins, user groups, and permissions—without IT support or coding.
Create separate dashboards for analysts, managers, or executives so each role sees the most relevant pricing insights.
Create separate dashboards for analysts, managers, or executives so each role sees the most relevant pricing insights.
Connect with tools like Make, Zapier, or N8N to automate data imports, notifications, and reporting tasks.
Review competitor pricing and update details on any device. All apps are mobile-ready from the start.
Enable your team to log in securely using Google, email, or SSO—no IT tickets required.
Protect sensitive pricing data with SOC2 and GDPR compliance, plus detailed access controls for every user.
Let marketers ask AI for price comparisons, insights, and trends—directly inside your Softr tool, no extra setup needed.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Spin up a competitor pricing comparison tool in minutes using drag-and-drop blocks and templates.
Easily update workflows or add integrations as your pricing analysis needs change—no rebuilds required.
Combine your pricing tool with dashboards or reports—all in one place, no extra software needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A competitor pricing comparison tool is a secure online platform where your team can log in to compare your product or service prices against competitors. It centralizes all competitor pricing data, trends, and analysis in one place, so you don’t need to rely on spreadsheets or manual tracking. This helps your team stay organized, make informed pricing decisions, and respond quickly to changes in the market.
Softr makes it easy to build a competitor pricing comparison tool that matches your workflow. You can connect your existing data sources—such as Airtable, HubSpot, Notion, monday.com, or SQL—and create a space where your team can view, update, and analyze competitor prices, all in one place.
No coding is necessary. You can start from a template or build from scratch, customize the layout, control who sees what information, and brand it to reflect your company. It’s quick to set up, easy to maintain, and flexible enough to adapt as your needs change. This keeps your pricing analysis organized and always accessible.
You can add a variety of features to your competitor pricing comparison tool, depending on your team’s needs. Some popular features include:
\- User logins – so each team member can securely access pricing data
\- Custom dashboards – to track pricing trends, competitor movements, and market analysis
\- Forms – for submitting new competitor pricing information or updates
\- File sharing – to upload and download reports, screenshots, or related documents
\- Search and filters – to quickly find specific competitors, products, or timeframes
\- Tables, lists, and detail views – for displaying historical pricing records or competitive snapshots
\- Comments or status updates – for tracking changes and sharing insights
\- Charts – to visualize market trends, pricing changes, or gaps
\- Calendar view – to keep an eye on key dates for pricing reviews or updates
\- Permissions and roles – so different team members only access the data they need
All of these features can be created with Softr’s drag-and-drop blocks, so you never need to write code. And if your requirements evolve, you can easily update your tool at any time.
No coding is required. You can build your competitor pricing comparison tool entirely with Softr’s visual editor. Everything from layout to user permissions can be set up without writing a single line of code.
Yes. You can manage multiple competitors or pricing teams within the same competitor pricing comparison tool. Each user will only see the pricing data and competitor analysis assigned to them, based on their login and role. This is especially helpful for companies tracking several competitors, product categories, or for teams that need different levels of access to pricing intelligence.
Softr supports a wide range of data sources for your competitor pricing comparison tool. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also pull in pricing and competitor data from other sources using the REST API.
You aren’t limited to one source. You can integrate multiple data sources into your pricing comparison tool and display them together—for example, comparing data from both Airtable and Google Sheets side by side. Most sources support real-time, two-way sync, so changes in your data or app stay up to date automatically.
Yes, Softr gives you full control over how users interact with your competitor pricing comparison tool. You can tailor the layout, navigation, and content to fit your branding and workflow. Each section or data block can be shown or hidden depending on who’s logged in, so every user only sees the competitor pricing data that’s relevant to them.
You can also create different user roles, such as analyst, manager, or admin—and define exactly what each role can view or edit. For example, team members can see only their assigned competitor comparisons, while admins can manage all pricing data. You can also filter views by logged-in user for a personalized experience.
This level of customization is especially useful when multiple users are tracking competitors or managing different product lines. It helps keep the tool focused, secure, and relevant for every user.
Yes, you can. You don’t need to bring in pricing data from somewhere else to get started with Softr for your competitor pricing comparison tool. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with your comparison app.
If you already have competitor pricing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in pricing data from other sources. No matter where your data is stored, you have full control over how it’s structured and shown in your comparison tool.
Yes, you can fully white-label your competitor pricing comparison tool in Softr. You can use your own logo, brand colors, custom fonts, and even your own domain to make the tool feel like a seamless extension of your company. You can also remove all Softr branding, ensuring that users only see your organization’s identity throughout the experience.
Absolutely! Softr lets you customize the design and layout of your competitor pricing comparison tool to fit your needs. You can adjust colors, fonts, spacing, and the overall page structure to match your branding guidelines. You choose how each page is structured, decide which blocks go where, and control what different user roles can see when they log in.
To display pricing data and comparisons, you can add blocks tailored to your needs:
\- Table blocks – to show structured competitor pricing data, trends, or product lists
\- List or Card blocks – to highlight key competitors, pricing models, or feature breakdowns
\- Detail View – to showcase in-depth information for a specific competitor or product
\- Charts – to visualize pricing trends, differences, or market positioning
\- Forms – to collect user feedback or new competitor info
If your tool’s content or design needs change, it’s easy to update everything directly in the visual builder.
Softr is designed with data security as a top priority. All data in your competitor pricing comparison tool is encrypted both in transit (TLS) and at rest, and your app is hosted on secure infrastructure. You have full control over who can access specific parts of your tool, with role-based permissions, user management, custom visibility rules, and app-wide restrictions to keep sensitive pricing and competitor data protected.
If your tool connects to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time according to your access settings. You retain full control over your data and who can view or update it.
Softr also adopts industry-standard practices for authentication, access control, and platform monitoring to keep your pricing intelligence secure.
You can start building your competitor pricing comparison tool for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your tool needs more users, advanced features, or higher capacity, you can upgrade to a paid plan. You can check the details and compare options at <https://softr.io/pricing>.
Softr is crafted to help you create fully operational, user-friendly tools—like competitor pricing comparison tools, dashboards, and internal resources—without writing code or relying on developers. What makes Softr stand out is how quickly you can launch a working tool and how well it connects to live data sources.
Unlike some no-code tools that focus on mobile apps (such as Glide) or are tailored for developers (like Retool), Softr is made for non-technical teams who want full visual and functional control. You can build your competitor pricing comparison tool on top of Airtable, Google Sheets, Softr Databases, or SQL, and set up secure, branded experiences for your team or clients.
Everything can be customized visually—from layout and content to permissions and data visibility. Since Softr includes features like user roles, forms, conditional logic, and API support out of the box, you don’t need extra add-ons to bring your pricing comparison solution to life.
Yes, Softr supports a wide range of integrations to connect your competitor pricing comparison tool with the rest of your workflow. You can automate tasks with Zapier, Make, and N8N, or connect directly to other services via REST API and webhooks.
Whether you need to push pricing updates to another system, trigger notifications when a competitor changes their pricing, or pull in data from external tools, you can automate and streamline these workflows—no coding required.