Manage customer relationships, track sales, and streamline operations with a custom CRM tailored to your business needs and goals.


Build a CRM that matches how your team works. Add only the features and views you need, and update your setup as your processes change.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Centralize customer and sales data for better insights.
Manage leads, contacts, and sales pipelines with secure, role-based access. Set up user groups and permissions for your CRM in minutes.
Provide tailored dashboards and access for sales reps, managers, or support staff—so each sees only what they need.
Provide tailored dashboards and access for sales reps, managers, or support staff—so each sees only what they need.
Connect with tools like Make, Zapier, or N8N to automate lead assignments, follow-ups, and notifications.
Teams can access CRM data on the go. All CRM apps are mobile-ready out of the box.
Let your team access the CRM securely with Google, email, or SSO logins—no IT setup required.
Protect customer and deal data with SOC2 and GDPR compliance and fine-tuned access controls.
Let sales teams ask AI about leads, deals, or contacts—getting instant answers directly inside your CRM, powered by Softr.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your cloud CRM in minutes with drag-and-drop blocks—no coding or IT support required.
Easily add pipelines, custom fields, or automations as your CRM needs change—no rebuild needed.
Start with your CRM, then add contact forms or reporting dashboards—all in one cloud-based platform.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A cloud based CRM is an online platform that helps teams manage customer relationships, sales pipelines, and communications—all hosted securely in the cloud. Users can log in from anywhere to track leads, update deals, manage contacts, and collaborate, all within one organized system. It streamlines your workflow and ensures your customer data is always up-to-date and accessible to your team.
Softr makes it simple to create a custom cloud based CRM tailored to your team’s processes. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up a CRM where your team can log in, manage contacts, track opportunities, and update records, all from one place.
You don’t need to do any coding. You can start with a template or build your CRM from scratch, customize the layout, set user permissions, and brand it to match your company. It’s fast to launch, easy to update, and flexible enough to grow with your team’s needs. Everything stays organized and accessible, making your sales and support processes more efficient.
You can build a wide variety of features into your cloud based CRM, depending on your workflow. Some common ones include:
\- User logins – so each team member can access their own dashboard or assigned leads
\- Custom dashboards – to track sales pipelines, activities, or performance metrics
\- Forms – for logging new leads, updating contact details, or capturing support requests
\- File sharing – so team members can upload and access important documents
\- Search and filters – to quickly find contacts, deals, or specific records
\- Tables, lists, and detail views – for managing customer data, notes, or tasks
\- Comments or status updates – to facilitate collaboration and communication
\- Charts – to visualize sales performance, conversion rates, or targets
\- Calendar view – for meetings, follow-ups, or scheduled tasks
\- Permissions and roles – so each user only sees the data relevant to their role
Everything can be configured using Softr’s drag-and-drop interface, so you can add or modify features as your CRM needs evolve.
No coding is required. You can build your entire cloud based CRM using Softr’s intuitive visual editor. Everything from the layout to user roles and permissions can be customized without writing a single line of code.
Yes. You can manage multiple clients or teams within a single cloud based CRM. Each user only sees the contacts, accounts, or data assigned to them, based on their login and role. This is especially helpful if you’re working with several sales teams, departments, or managing multiple customer relationships from one place.
Softr supports a variety of data sources for your cloud based CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. There’s also support for additional sources via the REST API.
You’re able to integrate multiple data sources into a single CRM, so you might track your contacts in Airtable while syncing leads from HubSpot, for example. Most sources support real-time, two-way sync, so updates in your CRM or the external system stay in sync automatically.
Yes, Softr gives you full control over the user experience in your cloud based CRM. You can tailor the layout, navigation, and modules to fit your brand and workflow. Each page or section can be displayed or hidden based on who’s logged in, so every user—whether a sales rep, manager, or admin—only sees information relevant to them.
You can also create customized user roles, such as sales agent, admin, or support staff, and define exactly what each can view or edit. For example, sales reps might only see their own deals, while managers can access all team activity. You can even personalize dashboards by filtering CRM data based on the logged-in user.
This flexibility is especially valuable if you’re handling multiple teams, departments, or customer segments in a single CRM. It helps keep the platform clear, secure, and tailored for each user role.
Yes, you can. You don’t need to migrate data from another platform to get started with your cloud based CRM on Softr. If you’re starting fresh, you can use Softr Databases, which is built into the platform and integrates seamlessly with your CRM application.
However, if you do have existing data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also pull in data from other sources using the REST API connector. Either way, you’re in control of how your CRM data is organized and displayed.
Yes, you can fully white-label your cloud based CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a natural extension of your organization. You can also remove all Softr branding, so your team and users only see your company’s identity throughout the experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your cloud based CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To organize your CRM data, you can add different types of blocks depending on your needs:
\- Table blocks – to show structured data like contact lists, sales pipelines, or account tracking
\- List or Card blocks – to highlight things like customer profiles, leads, or deals
\- Detail View – to show one record at a time, like an account details page
\- Forms – for data entry or lead collection
\- Charts – to visualize sales metrics or performance
\- Calendar blocks – to display upcoming meetings or follow-up schedules
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive data across your entire CRM.
For apps connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your CRM needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like CRMs, client portals, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to working CRM, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that your team can access from anywhere.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch something polished.
Yes. Softr supports a wide range of integrations so you can connect your CRM to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send CRM data to another system, trigger automations based on user actions, or display information from other tools, you can build it into your CRM—without writing code.