Track leads, manage pipelines, and view sales insights in an AI-powered cloud based CRM built with AI you customize to fit your workflow.


Customize a cloud based CRM that looks sleek and modern out of the box. Add only the features you need, and iterate as your team's workflows evolve.





Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different sales reps and managers tailored access and dashboards, so each role sees just the leads and deal metrics they need.
Give different sales reps and managers tailored access and dashboards, so each role sees just the leads and deal metrics they need.
Streamline your sales process with Softr Workflows. Trigger native notifications for follow-ups or data changes to keep your pipeline moving.
Access and update your cloud based CRM on the go. All apps are mobile-ready out of the box, perfect for checking sales data anywhere.
Use Google, email, or SSO logins to give your team fast, secure access to your sales tools—no IT tickets needed.
Keep sales and customer data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your cloud based CRM in minutes with AI—no manual setup or complex configuration needed.

Add features like lead scoring, automated alerts, or reporting as your needs evolve—without starting from scratch.

Start with a CRM, then add client portals, dashboards, or forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A cloud based CRM is a secure space where your sales and success teams can log in to access member records, like sales leads, contact notes, contract files, and deal timelines. It keeps all customer data in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets to manage your pipeline. This makes it easier to stay organized and provide a better experience for your prospects and customers.
Softr is the first AI-native platform for building business software. It makes it easy to build a cloud based CRM that fits the way your sales organization works. You can describe your specific sales process to the AI Co-Builder to instantly generate your database, pipeline stages, and lead management logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a CRM template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the layout visually, decide who sees which deals, and brand it to match your company. It's quick to get up and running, simple to update, and flexible enough to grow with your team.
You can include a wide range of features in your cloud based CRM, depending on what your sales workflow looks like. A great cloud based CRM app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let sales reps query their lead data conversationally, or set up Database AI Agents to perform lead enrichment and research on new prospects.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic deal stages progress bar—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an automatic Slack alert when a deal is won) that trigger notifications or sync data whenever a record is updated.
- User Portals & Logins – Securely manage access so each salesperson only sees their own assigned leads or specific regional views.
- Forms & Data Collection – Capture new business with custom lead intake forms, document uploads, and conditional logic.
- Dashboards & Charts – Visualize your sales performance and revenue KPIs with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your pipeline with searchable tables, kanban boards, and detailed account record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a cloud based CRM in Softr by simply describing your requirements to the AI Co-Builder. Softr then generates a production-ready application on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like user authentication, lead database logic, and field permissions—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your pipeline, Softr builds it, and it’s ready for your sales team instantly.
Yes. You can manage multiple internal teams or regional departments in a single cloud based CRM. Each salesperson or manager only sees the leads, accounts, and reports assigned to them, based on their login and role. This is useful for large organizations, multi-territory sales groups, or companies with separate lead generation and account management departments.
Yes, you can. You don't need to bring your data from somewhere else to start building with Softr. If you're starting your business from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any cloud based CRM you build.
But if you already have customer data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in contact data from other sources. Either way, you have full control over how your customer accounts are structured and displayed in your CRM.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance, instant automation triggers for your sales workflows, and a lightning-fast experience because the account data is native to the platform.
If you already have your data elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same cloud based CRM—so your app could pull in records from Softr Databases and lead data from HubSpot at once. Most sources support real-time, two-way sync, so any changes in your CRM or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your cloud based CRM. You can customize the layout, navigation, and content to match your sales process. Each page or block can be shown or hidden based on who's logged in, so every rep sees only the leads relevant to them.
You can also set up different user roles, such as sales rep, sales manager, or admin—and define exactly what each role can view or edit. For example, reps can see only their own leads, while managers can view aggregate performance dashboards for all records. You can also create personalized views by filtering data based on the logged-in user.
This level of customization is especially useful when you're managing multiple teams, territories, or product lines in the same app. It helps keep the experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your cloud based CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the system feel like a native internal tool of your business. You can also remove all Softr branding, so your team only sees your company's identity throughout their sales workflow.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your cloud based CRM. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different sales roles see when they log in.
To display your sales data, you can add different types of blocks depending on what you need:
- Table blocks – to show structured lead lists, deal records, or activity logs
- List or Card blocks – to highlight things like customer profiles or territory assignments
- Detail View – to show one account at a time, like a deep-dive contact profile
- Forms – for quick lead entry or cold-call logging
- Charts – to show revenue insights and sales forecasts
- Calendar blocks – to display follow-ups or discovery call appointments
If your sales process changes later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All customer data is encrypted in transit (TLS) and at rest, and your cloud based CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive revenue and lead data across your entire app.
For apps using Softr Databases, your data is stored in Softr's secure environment, with all data hosted in Europe (Germany) and SOC 2 Type II compliance. For apps connected to external data sources like Airtable, Notion, or HubSpot, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your CRM logs and who can view or edit them.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your cloud based CRM on top of a stable, business-grade foundation.
We handle the "boring 80%" (like team authentication, secure hosting, and granular lead permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your CRM is secure, scalable, and ready for your sales team to use from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require weeks of manual configuration, Softr's AI Co-Builder creates a cloud based CRM on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, pipeline, and logic in minutes, then use visual controls for precise editing of your sales interface. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, permissions, and hosting) already built-in. It's designed for non-technical sales leaders who want to move from prototype to production on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your cloud based CRM to the rest of your tech stack. You can automate tasks using Softr Workflows, or sync with tools like Stripe for billing or Intercom for customer support. Softr also supports REST API and webhooks for more advanced sales automations.
Whether you need to send closed-won data to an accounting system, trigger marketing automations based on status changes, or display performance data from other tools, you can build it into your CRM, without writing code.
Describe what you need. Softr's AI builds it in minutes. Get started free with no setup time or dev work needed.