Manage leads, track sales, and enhance customer relationships with customizable CRM software tailored to your dealership's needs.


Create a car dealership CRM with just the features and views your team relies on. Update or expand your setup as your processes evolve—no code needed.
Connect spreadsheets, CRMs, and inventory systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your dealership.
Provide each sales rep and manager the right tools and access to manage leads, customers, and deals. Set up secure logins, user groups, and granular permissions—no IT support needed.
Give sales reps, managers, and admin staff tailored dashboards so each role sees only relevant customer and sales info.
Give sales reps, managers, and admin staff tailored dashboards so each role sees only relevant customer and sales info.
Integrate with your favorite tools to automate follow-ups, reminders, or data updates and reduce manual entry.
Access and update your CRM from any device. All apps are mobile-ready for on-the-go sales teams.
Let your team log in securely with Google, email, or SSO—no IT tickets or setup hassles required.
Keep customer data safe with SOC2 and GDPR compliance, plus robust access controls for your dealership.
Let sales reps ask AI about leads, follow-ups, or deals—all answered instantly inside your car dealership CRM portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your car dealership CRM in minutes with ready-made templates and drag-and-drop tools.
Add inventory tracking, service reminders, or lead management as your dealership's needs change.
Start with your CRM, then add sales dashboards, customer forms, or internal tools—all in one place.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Car dealership CRM software is a secure platform where your sales team and staff can manage customer interactions, track leads, monitor inventory, and streamline day-to-day dealership operations. It pulls all your customer communications, vehicle inquiries, and follow-ups into one central place, so you no longer have to juggle spreadsheets or scattered emails. This makes it easier to stay organized, improve customer relationships, and ensure your team never misses a sales opportunity.
Softr makes it simple to build a car dealership CRM software tailored to your dealership’s workflow. You can connect your current databases—like vehicle inventories in Airtable, customer information in HubSpot, or service records in Notion—and set up a system where your team can log in, view sales pipelines, update lead status, and manage appointments all in one place.
No coding is needed. You can start from a template or build from scratch, customize the layout, set user permissions, and brand it to match your dealership. It’s fast to launch, easy to update, and flexible enough to scale as your dealership grows.
You can build a variety of features into your car dealership CRM software, depending on your dealership’s needs. Some common options include:
\- User logins – so each sales rep or manager can access their own leads and accounts
\- Custom dashboards – to show sales performance, inventory status, or follow-up reminders
\- Forms – for logging test drive requests, service appointments, or lead capture
\- File sharing – to keep contracts, vehicle photos, and customer documents organized
\- Search and filters – to quickly find leads, vehicles, or service tickets
\- Tables, lists, and detail views – for managing inventory, contacts, or sales tasks
\- Comments or status updates – to keep communication and notes on each customer in one place
\- Charts – to visualize sales trends, conversion rates, or inventory levels
\- Calendar view – to track upcoming appointments, deliveries, or campaigns
\- Permissions and roles – so sales reps, managers, and service staff only see what’s relevant to them
All of these features can be added with Softr’s drag-and-drop interface, so you don’t need to write any code. If your dealership’s process changes, you can easily update your CRM software to match.
No coding is necessary. You can create your car dealership CRM software entirely with Softr’s visual editor. Everything from customizing the layout to setting roles and permissions can be done without writing any code at all.
Yes. You can manage multiple dealerships or sales teams within a single car dealership CRM portal. Each user, whether they're a sales rep, manager, or dealership staff, only sees the information and leads assigned to them, based on their login and role. This setup is ideal if your organization operates several locations or teams and needs to keep data organized and secure for each group.
Softr supports a variety of data sources that fit well with car dealership CRM needs. You can connect your CRM to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and many more. If your dealership uses another system, you can usually connect it via the REST API.
You’re not limited to just one source. You can integrate multiple data sources in your CRM, such as having your inventory in Airtable and your customer leads in Google Sheets. Most data sources support real-time, two-way sync, so any updates made are reflected across your dealership CRM automatically.
Yes, Softr gives you complete control over how users interact with your car dealership CRM. You can tailor the layout, navigation, and displayed information to fit your dealership’s brand and workflow. Each page or feature can be made visible or hidden based on the user's role—so, for example, sales agents only see their own leads and appointments, while managers can view reports for the entire dealership.
You can set up roles like sales rep, manager, or admin and decide exactly what each can access or change. You can also create personalized dashboards and filter data based on the logged-in user, ensuring each team member gets a relevant view. This helps keep your CRM clean, secure, and efficient for your dealership's needs.
Yes, you can. There’s no need to have your data in another system before you start using Softr for your car dealership CRM. You can begin from scratch by using Softr Databases, which is built right into the platform and integrates seamlessly with the CRM you build for your dealership.
If you already have contacts, inventory, or sales data in tools like Airtable, Google Sheets, or other platforms, you can easily connect those as well. Softr also supports bringing in data using the REST API connector. This gives you full control over how your dealership’s data is stored and displayed in your CRM.
Yes, you can fully white-label your car dealership CRM software in Softr. You can use your dealership’s logo, brand colors, fonts, and custom domain to make the CRM feel like a seamless part of your business. All Softr branding can be removed, so your sales teams and customers only see your dealership’s identity throughout the experience.
Absolutely. Softr gives you plenty of flexibility to control both the design and layout of your car dealership CRM software. You can tailor colors, fonts, spacing, and page structure to match your dealership’s branding. You also have full control over page layouts, the order and placement of blocks, and what different users—like sales reps or service staff—see when they log in.
To organize your data and workflows, you can add different types of blocks, such as:
\- Table blocks – to display inventory lists, lead pipelines, or sales records
\- List or Card blocks – for showcasing available vehicles, customer records, or appointment slots
\- Detail View – to drill into a single car, customer profile, or transaction
\- Forms – for capturing lead details or service requests
\- Charts – to visualize sales metrics or inventory turnover
\- Calendar blocks – to show test drive appointments or service schedules
If your dealership’s needs change, updating your CRM’s content or layout is quick and easy right inside the Softr visual builder.
Softr is built with security in mind. All data is encrypted both while it’s in transit (TLS) and at rest, and your car dealership CRM is hosted on secure, reliable infrastructure. Softr apps also give you full control over user permissions—so you decide who can view, edit, or manage information like customer details, vehicle inventory, or sales leads.
If your CRM pulls data from external sources like Airtable or Notion, Softr doesn’t store your dealership's data—it simply displays it in real time according to your access settings. You’re always in control of your data and who can interact with it.
Softr also follows industry best practices for authentication, access control, and ongoing platform monitoring to keep your dealership’s information safe.
You can get started for free. Softr’s Free plan lets you publish a car dealership CRM with up to 10 app users and 2 user groups, including support for all standard data sources like Softr Databases, Airtable, and Google Sheets.
If your dealership’s CRM needs to support more users or advanced features, you can explore the paid plans here: <https://softr.io/pricing>
Softr is designed to make it simple for dealerships to build fully functional, user-facing CRM software without writing code or relying on developers. What sets Softr apart is how quickly you can go from concept to a working CRM, and how easily it connects with your dealership’s existing data sources.
While some no-code tools focus on mobile apps or require more technical expertise, Softr is made for non-technical teams who need control over layout, user experience, and permissions. You can build your CRM on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded tools for your sales teams and staff.
Everything from content and design to access controls can be customized visually. With user roles, forms, conditional logic, and API support built in, you don’t need to string together multiple tools to launch a polished CRM for your dealership.
Yes. Softr supports a wide range of integrations so you can connect your car dealership CRM to the rest of your software stack. Easily sync with tools like Stripe for payments, Intercom for customer chat, and automate tasks using Zapier, Make, or N8N. Softr also supports REST API and webhooks for more advanced dealership workflows.
Whether you want to send lead details to another system, automate follow-ups, or display data from your DMS or marketing tools, you can build it right into your CRM—no coding required.