Manage customer relationships, track leads, and enhance sales processes with a customizable CRM tailored for your automobile business.


Build an automobile CRM that fits how your team works. Add only the views and tools you need now, and update them easily as your workflow evolves.
Connect spreadsheets, CRMs, and service management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your automotive business.
Empower your automotive sales and service teams with tailored dashboards, secure logins, and permissions—no IT support needed.
Give sales reps, managers, and service teams tailored access to customer and vehicle information—so each role sees just what they need.
Give sales reps, managers, and service teams tailored access to customer and vehicle information—so each role sees just what they need.
Connect with tools like Make, Zapier, or N8N to automate follow-ups, service reminders, and sales updates—saving valuable time.
Access your CRM on the showroom floor or service bay. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your team quick, secure access—no IT tickets required.
Keep customer and vehicle data safe with SOC2 and GDPR compliance, plus fine-tuned access control for every department.
Let sales teams ask AI for customer info, follow-ups, or inventory updates—all answered instantly within your CRM portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your automobile CRM in minutes with drag-and-drop blocks and prebuilt templates.
Add custom fields, workflows, or integrations as your dealership needs change—no rebuild required.
Start with a CRM, then add service portals, inventory tools, or forms—all in one platform.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An automobile CRM (Customer Relationship Management) portal is a secure platform where your dealership or automotive team can manage every aspect of customer relationships—from sales leads and test drive bookings to service appointments and vehicle history. It centralizes communication, documents, and updates, making it easier to track interactions, follow up with prospects, and deliver a seamless experience to both your team and your customers.
With Softr, you can easily create an automobile CRM that matches the way your dealership or automotive business operates. You can connect your existing data—whether it's vehicle inventory in Airtable, customer contacts in Hubspot, or appointment scheduling in Notion—and set up a portal where your sales and service teams can log in, update records, manage leads, and access files, all in one place.
You don’t need to write any code. Start with a template or build from scratch, customize layouts, set user permissions, and brand the CRM to reflect your dealership’s identity. It’s quick to set up, easy to update as your process evolves, and flexible enough to grow with your business needs.
You can include a variety of features in your automobile CRM, tailored to your dealership’s workflow. Common features include:
\- User logins – so each team member can access the right records or customer info
\- Custom dashboards – to track sales pipeline, test drive requests, or service appointments
\- Forms – for logging customer inquiries, scheduling service, or capturing lead details
\- File sharing – for uploading and accessing vehicle documents, purchase agreements, or service records
\- Search and filters – to help your team quickly find vehicles, customers, or appointments
\- Tables, lists, and detail views – to organize inventory, leads, or follow-up tasks
\- Comments or status updates – to keep all communication related to a customer or deal in one place
\- Charts – to visualize sales trends, conversion rates, or inventory status
\- Calendar view – for tracking upcoming deliveries, appointments, or follow-ups
\- Permissions and roles – to ensure sales, service, and management only see what they need
All these features are built using Softr’s drag-and-drop tools, so you won’t need to code. You can update or add features as your dealership grows.
No coding is required. You can build your automobile CRM entirely using Softr’s visual editor. Everything from the layout to user permissions can be tailored to your dealership’s needs without writing a single line of code.
Yes, you can manage multiple dealerships or sales teams in a single automobile CRM portal. Each user only sees the information relevant to their dealership or assigned team, based on their login and role. This setup is ideal for automotive groups, multi-location dealerships, or organizations overseeing several sales teams within one system.
Softr supports a wide range of data sources for your automobile CRM. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. It’s also possible to bring in data from other dealership management systems using the REST API.
You’re not limited to one source. For example, your automobile CRM can pull in vehicle inventory data from Airtable and sales leads from HubSpot at the same time. Most sources support real-time, two-way sync, so updates in your CRM or data source stay in sync automatically.
Yes, Softr gives you complete control over how users interact with your automobile CRM. You can tailor the layout, navigation, and content to match your dealership’s branding and workflow. You can also show or hide specific pages or information based on the logged-in user, ensuring each salesperson, manager, or service advisor only sees what’s relevant to them.
Different roles such as sales rep, admin, or service manager can be defined, each with their own viewing and editing permissions. For example, sales reps can access only their assigned leads and deals, while managers can oversee all dealership activity. Personalized views can be created by filtering data based on the logged-in user, delivering a secure and streamlined experience for every dealership team member.
Yes, you can. You don’t need to import dealership or vehicle data from another tool to get started with Softr for your automobile CRM. If you’re starting fresh, you can use Softr Databases, which are built into the platform and work seamlessly with your CRM setup.
If you already have vehicle inventory, customer leads, or sales data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. The REST API connector also lets you integrate other sources. This gives you full control over how your dealership data is structured and displayed in the CRM.
Yes, you can fully white-label your automobile CRM in Softr. You can use your own dealership logo, brand colors, fonts, and custom domain to make the CRM feel like a seamless extension of your company. You can also remove all Softr branding, so your sales team and customers only see your business’s identity throughout the platform.
Absolutely! Softr gives you a lot of flexibility to control both the design and layout of your automobile CRM. You can adjust colors, fonts, spacing, and page structure to match your dealership’s branding. You can also choose how each page is laid out, organize modules for inventory, sales pipelines, and customer details, and set what different users (like sales reps or managers) see when they log in.
To display your automotive data, you can choose from a variety of blocks depending on your needs:
\- Table blocks – to show structured data like vehicle inventories, customer lists, or sales leads
\- List or Card blocks – to highlight vehicles, customer profiles, or service requests
\- Detail View – to show one record at a time, such as a car profile or customer dashboard
\- Forms – for collecting inquiries or test drive requests
\- Charts – to show sales performance or lead conversion rates
\- Calendar blocks – to display appointments, follow-ups, or service dates
If your content or design needs change later, you can easily make updates right in the visual builder.
Softr is built with security in mind. All data in your automobile CRM is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. You have full control over who can see and do what in your CRM. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions—so sensitive automotive and customer data stays protected.
For CRMs connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You maintain ownership and control of your data at all times.
Softr also follows industry standards for authentication, access control, and platform monitoring to help keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your automobile CRM needs more users or advanced features, you can explore the paid plans for more flexibility and options: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like automobile CRMs, sales portals, and internal dealership tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from an idea to a working CRM, and how well it connects with your existing automotive data.
Unlike some no-code tools that focus on mobile apps or are more developer-centric, Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on real-time data from platforms like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded CRMs that sales teams and managers can log into.
You can visually customize everything—from content and design to user access. And because Softr includes features like user roles, forms, conditional logic, and API support right out of the box, you don’t need to patch together multiple tools to create a polished CRM.
Yes. Softr supports a wide range of integrations, so you can connect your automobile CRM to the rest of your dealership’s tech stack. You can sync with tools like Stripe for payments or scheduling platforms for test drives, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send sales data to another system, trigger follow-ups based on customer actions, or display information from other dealership tools, you can build it all into your CRM—without writing code.