Manage customer relationships, automate processes, and gain insights with a customizable CRM tailored to your business needs.


Build a CRM that matches your team’s workflow. Add only the features you need now, and update your setup as your business evolves—no code needed.
Connect spreadsheets, CRMs, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your client interactions.
Deliver tailored views and access for each user in your branded CRM portal. Set up secure logins, user groups, and permissions effortlessly.
Your CRM is mobile-ready. Enable access and updates from any device, or turn it into a PWA with one click.
Your CRM is mobile-ready. Enable access and updates from any device, or turn it into a PWA with one click.
Connect your CRM with Make, Zapier, or N8N to automate lead follow-ups, data syncs, and notifications.
Set up separate logins for sales, support, or management, and provide personalized dashboards for each group.
Customize CRM access and actions for each user group. Control who can view, edit, or manage contacts and deals.
Protect contact and deal data with full SOC2 and GDPR compliance for your CRM users.
Let your sales team ask AI for lead info, updates, or quick insights—answers are instant and built right into your CRM portal.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your AI-powered CRM in minutes with drag-and-drop blocks and smart templates.
Add automations, integrations, or new workflows to your AI CRM as your sales process evolves.
Start with your AI CRM, then add dashboards, portals, or forms—all in one platform, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An AI CRM is a smart customer relationship management platform that leverages artificial intelligence to help you manage your contacts, track sales pipelines, automate follow-ups, and gain insights from your customer data. With an AI CRM, your team can centralize communication, automate repetitive tasks, and use data-driven recommendations to build stronger relationships and close more deals—all in one place.
Softr makes it easy to build an AI CRM that’s tailored to the way your team works. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up a CRM where users can log in, manage leads, view insights, and automate workflows, all from a single hub.
You don’t need to code anything. You can start with a template or build from scratch, customize layouts, decide who sees what, and brand it to match your organization. It’s fast to launch, simple to maintain, and flexible enough to adapt as your sales processes evolve, keeping your CRM organized and efficient.
You can include a wide range of features in your AI CRM based on your team’s workflow. Some popular options include:
\- User logins – so each team member can access their individual dashboard or leads
\- Custom dashboards – to display sales metrics, pipeline stages, or task lists
\- Forms – for capturing new leads or updating contact details
\- File sharing – so your team can upload and access important documents securely
\- Search and filters – to quickly find leads, accounts, or activities
\- Tables, lists, and detail views – to organize contacts, deals, or support tickets
\- Comments or status updates – to keep communication and activity tracking in one place
\- Charts – to visualize team performance, conversion rates, or revenue projections
\- Calendar view – for tracking follow-ups, meetings, or key sales dates
\- Permissions and roles – so different users only see what they’re supposed to
All of these features are built using Softr’s drag-and-drop blocks, so you can set up your AI CRM without writing code, and make updates as your needs change.
No coding is required. You can build your AI CRM entirely using Softr’s visual editor. Everything from layout to user roles and permissions can be customized without writing a single line of code.
Yes. You can manage multiple client accounts or sales teams within the same ai crm. Each user only sees the records and dashboards relevant to their role and permissions. This setup is perfect if you’re supporting several sales reps, account managers, or customer segments all in one place.
Softr supports a wide variety of data sources for your ai crm. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can even bring in CRM-related data from other platforms using the REST API.
You’re not restricted to just one type of data source. You can combine multiple sources in the same ai crm, letting you view and manage information from different tools side by side. Most data sources support real-time, two-way sync, so updates made in your ai crm or the external source stay in sync automatically.
Yes, Softr gives you full control over how users interact with your ai crm. You can personalize the interface, navigation, and data views to align with your sales process, branding, and team structure. Every page or section can be set to show or hide based on a user’s role, so each salesperson or manager only sees what’s relevant to them.
You can define user roles like sales rep, manager, or admin and decide exactly what each role can access or modify. For instance, sales reps might only see their own pipeline, while managers can review all active deals. You can also create custom dashboards and filtered views based on the logged-in user, making the ai crm experience streamlined, secure, and tailored to each team member’s needs.
Yes, you can. You don’t need to import data from another CRM or spreadsheet to get started with your ai crm on Softr. If this is your first CRM, you can use Softr Databases, which is built right into the platform and integrates seamlessly with your ai crm’s features.
If you already have contacts, deals, or notes in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL databases, you can connect those as well. You can also pull in information from other sources using the REST API connector. No matter where you start, you have complete control over how your records and workflows are set up in your ai crm.
Yes, you can fully white-label your ai crm in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the crm feel like a natural extension of your organization. You can also remove all Softr branding, so your users only see your company’s identity throughout the entire ai crm experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your ai crm. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your crm data, you can add different types of blocks depending on what you need:
\- Table blocks – to show structured data like leads, contacts, deals, or activity logs
\- List or Card blocks – to highlight things like customer profiles, sales pipelines, or key notes
\- Detail View – to show one record at a time, like a deal overview
\- Forms – for new lead capture or updating records
\- Charts – to visualize sales progress or activity trends
\- Calendar blocks – to display meetings or follow-up dates
If your content or design needs change later, it’s easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your ai crm is hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see and do what in your ai crm. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to protect sensitive crm data across your entire app.
For ai crms connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You’re always in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your crm information safe.
You can get started for free. Softr’s Free plan lets you publish one app, such as your ai crm, with up to 10 app users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your ai crm needs more users or features, here’s how the paid plans stack up: <http://softr.io/pricing>
Softr is built to make it easy to create fully functional, user-facing apps—like ai crms, client portals, and internal tools—without needing to write code or rely on developers. What sets it apart is how quickly you can go from idea to a working ai crm, and how well it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more dev-oriented (like Retool), Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build your ai crm on top of real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded apps that your team can log into.
You can customize everything visually—from content and design to who sees what. And because Softr includes things like user roles, forms, conditional logic, and API support out of the box, you don’t need to patch together multiple tools to launch a polished ai crm.
Yes. Softr supports a wide range of integrations so you can connect your ai crm to the rest of your stack. You can sync with tools like Stripe for payments, Intercom for chat, and automate tasks using Zapier, Make, and N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to send crm data to another system, trigger automations based on user actions, or display information from other tools, you can build it into your ai crm, without writing code.