Collecting and using client feedback effectively is a common challenge for businesses of all sizes. SMEs struggle to gather feedback in an organized way, often dealing with information spread across different platforms. Startups often find themselves priced out of sophisticated feedback solutions. And for larger organizations, integrating feedback into existing workflows can be particularly complex.
We understand all these challenges mentioned above. So, our review of the 10 best client feedback platforms aims to address these varied needs, offering insights into tools that can improve your feedback process and drive solid improvements in your products and services.
Now, let's explore the options below.
Why does client feedback matter?
Client feedback is a valuable tool for improving your product or service. It's not just about gathering opinions, it's about gaining important insights directly from the people who use your product every day. Your customers can spot problems, suggest improvements, and even come up with new ideas you might not have thought of. So, by paying attention to their feedback, you're getting free advice from the people who matter most: your users.
Ignoring this feedback is a recipe for failure. You might be building features no one wants while overlooking critical issues that are driving users away. A small annoyance in your onboarding process could be costing you thousands in lost conversions. A missing integration might be the reason enterprise clients are choosing your competitor. The harsh truth is businesses that don't keep up can lose clients to competitors who are more responsive.
What to look for in a client feedback platform?
Choosing a feedback platform doesn’t have to be hard—just look for these features:
- Collaboration tools: Seek platforms that allow multiple team members to access and work on feedback simultaneously. Look for features like shared dashboards, task assignment, and @mentions for smooth collaboration. Even better if it offers granular permissions, so you can control who sees what.
- Integration capabilities: Your feedback tool should seamlessly fit into your existing tech stack. Look for native integrations with popular CRM systems like Salesforce or HubSpot, project management tools like Jira or Trello, and communication platforms like Slack. The ability to connect with data storage solutions like Airtable or Google Sheets can be invaluable for deeper analysis. For enterprise needs, check if the platform supports SQL database integrations or offers robust APIs for custom connections.
- Customizable surveys: Flexibility in survey design is key to gathering relevant feedback. Look for platforms offering a wide range of question types, from simple multiple choice to more complex matrix or slider questions. The ability to add logic jumps and conditional questions can significantly improve response quality. Check if the tool allows full white-labeling of surveys to match your brand. Some advanced platforms even offer AI-assisted survey design to help optimize your questions for better response rates.
- Automation of workflows: Look for tools that can automatically trigger surveys based on specific customer actions or milestones. Features like automatic ticket creation for negative feedback or task assignment based on feedback categories can save hours of manual work. Some platforms offer advanced automation like automatically updating CRM records with feedback data, or triggering personalized follow-up emails based on survey responses.
- Targeting capabilities: Contextual feedback is often the most valuable. Seek platforms that offer advanced targeting options based on user behavior, demographics, or interaction history. The ability to trigger surveys based on specific actions (like completing a purchase or using a new feature) can provide highly relevant insights.
- Advanced customization: Look for platforms that allow custom CSS and JavaScript injection to tailor the feedback widget to your exact specifications. The ability to create custom metrics or scoring systems can help align feedback with your specific KPIs. Some advanced tools offer a full API that allows you to build custom integrations or even embed the entire feedback system into your own application.
Benefits of using a client feedback platform
These are the top benefits of using a client feedback platform for your business:
- Time savings: Feedback platforms automate the collection and organization of customer input. This frees up your team from manual surveys and data entry. You'll spend less time gathering feedback and more time acting on it. For example, automated sentiment analysis can quickly highlight urgent issues without someone reading through every comment.
- Improved customer satisfaction: By systematically collecting and acting on input, you can address pain points quickly and ship functionalities users actually want. This leads to a product that works better for your customers, reducing their frustrations and increasing their success with your software. The result? Happier users who get more value from your product.
- Centralized data: Feedback platforms bring together input from various sources, including support tickets, chat logs, social media, in-app surveys, and more. This gives you a holistic view of customer sentiment. You might notice that a problem reported in support tickets is also causing negative app store reviews.
- Data-driven decisions: Feedback platforms turn user opinions into actionable data. Instead of guessing what users want or relying on the loudest voices, you'll have concrete numbers. You might learn that 70% of users struggle with a specific feature, or that a small tweak could satisfy 80% of feature requests. This hard data helps you prioritize development efforts and make product decisions that align with real user needs.
Best client feedback platforms
These 10 feedback collection platforms stand out as the best in the market.
Platform 1: Softr
Softr is a no-code app builder that enables businesses to build custom feedback collection tools without code. It allows users to create forms, surveys, and feedback portals that capture client opinions, suggestions, and reviews.
Small businesses often use Softr to quickly build client portals or simple feedback forms, integrating them into their websites.
Large enterprises, on the other hand, leverage Softr to create more complex internal tools, such as employee feedback systems or customer support portals, often integrating with their existing data sources.
Key features
- Drag-and-drop interface
- Custom form creation
- Conditional logic for forms
- File upload capability in forms
- Search functionality
- Data visualization tools
- Workflow automation
- Responsive design
- White-labeling options
- Custom domain support
- Embedded content support
- Dynamic filtering of feedback entries
- Data export options (CSV, PDF, XLSX)
- Integration with Airtable, Google Sheets, and MySQL
- Custom CSS and JavaScript for advanced styling
Pros
- Easy to use, even for non-technical users
- Highly customizable and flexible
- Integrates well with popular data sources
- Active user community
- Responsive customer support
Cons
- Filtering options could be improved
- Block customization limitations
Ideal for
- Client portals with feedback sections
- Customer support ticket management
- Product feature request tracking
- Event feedback collection
- Partner satisfaction surveys
- Project status updates with client input
- Community forums with feedback options
- Membership sites with user surveys
- Order management systems with customer reviews
Customer reviews
- G2: 4.8 out of 5 (391 reviews)
- Capterra: 4.6 out of 5 (60 reviews)
- Product Hunt: 4.8 out of 5 (371 reviews)
Pricing
Softr’s paid plans start at $59/month, and the Basic plan gets you 3 published apps and 20 app users. What's really cool is that even this starter plan lets you use custom code and embed Softr apps on other websites. Usually, you'd have to pay for pricier plans to get these features on other platforms. Plus, Softr offers a free plan that's quite generous as it gives you 1 published app and 10 app users.
Platform 2: Usersnap
Usersnap is a popular product feedback and bug tracking platform designed primarily for product teams. It offers tools for collecting visual feedback, managing feature requests, and streamlining bug reporting processes. Usersnap stands out for its ability to capture detailed contextual information which makes it easier for teams to understand and address user issues efficiently.
Key features
- CSAT, NPS, and multi-choice surveys
- User sentiment analysis
- Logic surveys with conditional questions
- Targeting by user behaviors and segments
- Customizable feedback forms
- AI-suggested replies
- Automated issue categorization
- Collaborative team workspace
- Browser and device information capture
- Kanban board workflow
- Feedback analytics dashboard
- Browser extension
- Mobile app native SDK
- Data export to CSV and JSON
- 50+ integrations
Pros
- Affordable pricing
- Powerful visual feedback capabilities
Cons
- May be complex for non-technical users
- Limited offline feedback capabilities
Ideal for
- Software bug identification and resolution
- User experience improvement for web applications
- Feature prioritization for product roadmaps
- Beta testing feedback collection
- Customer support ticket management
- Mobile app user feedback gathering
- Product satisfaction measurement
- SaaS product continuous improvement
Customer reviews
- G2: 4.6 out of 5 (84 reviews)
- Capterra: 4.7 out of 5 (47 reviews)
Pricing
Usersnap lets you try it out with 20 free feedback items. Its paid plans start at €49/month. This basic plan gives you 2 active projects and 5 team members can use it. All Usersnap plans come with 30+ templates and tools for team collaboration. If you need more projects or users, you'll need to look at higher-priced plans.
Platform 3: Plerdy
Plerdy is a web analytics and optimization tool that includes a website feedback feature among its offerings. What we like about Plerdy is that it combines SEO analytics, eCommerce insights, and UX analysis under one platform. This all-in-one approach allows businesses to gather user feedback, track visitor behavior, and optimize their websites for both search engines and user experience simultaneously.
Key features
- Website feedback widget
- Heatmaps and click maps
- User session recordings
- Form analysis
- Exit-intent pop-ups
- NPS surveys
- Custom survey creation
- Real-time user feedback collection
- Sentiment analysis
- A/B testing
- Visual feedback (screenshot capture)
Pros
- Free plan available
- Affordable pricing
- Simple installation
Cons
- Learning curve due to numerous features
Ideal for
- Website usability improvement
- User satisfaction measurement
- User experience analysis
- Customer journey mapping
- eCommerce conversion rate optimization
- Feature prioritization based on user feedback
Customer reviews
- G2: 4.7 out of 5 (290 reviews)
- Capterra: 4.9 out of 5 (21 reviews)
Pricing
Plerdy's basic plan costs $32/month. This includes 500 heatmap sessions, 5000 video sessions of user activity, and tools for tracking eCommerce performance. They also have a free plan that offers a good range of features at no cost.
Platform 4: Mopinion
Mopinion is another solid feedback platform designed for digital channels, including websites, mobile apps (iOS and Android), and email. It caters to UX and design experts, product managers, and growth marketers. Mopinion stands out for its focus on digital touchpoints and its ability to collect, analyze, and visualize user feedback in real-time.
Key features
- In-app feedback collection
- Email campaign feedback integration
- Custom feedback form builder
- Visual feedback (e.g., screenshots)
- Customizable goal tracking
- Multi-language support
- Logic branching
- Text analytics
- Advanced triggering
- 30+ integrations
Pros
- Drag-and-drop user interface
- 14-day free trial
Cons
- Expensive
Ideal for
- Website user experience optimization
- Mobile app usability improvement
- Digital customer journey mapping
- Conversion rate optimization
- User interface design refinement
- Product feature prioritization
Customer reviews
- G2: 4.1 out of 5 (28 reviews)
- Capterra: 4.2 out of 5 (19 reviews)
Pricing
Mopinion's basic plan costs $299 per month, but it only covers email feedback features. If you want to collect feedback from mobile apps too, the price jumps to $848 per month, which is quite steep. Mopinion's pricing structure depends on which specific features you need—whether it's for websites, email, or apps.
Platform 5: Zonka Feedback
Zonka Feedback is a customer experience (CX) and survey software platform that caters especially to SaaS, eCommerce, retail, and financial services industries. It stands out for its integration with Salesforce which allows businesses to collect and analyze feedback directly within their CRM environment. This feature is particularly valuable for sales and customer success teams looking to incorporate customer insights into their daily workflows.
Key features
- Multi-channel survey distribution
- NPS, CSAT, and CES measurement
- Multi-lingual surveys
- Survey targeting
- Custom survey design
- Survey throttling
- Automated survey triggers
- Mobile app for offline surveys
- Customizable survey templates
- Text and sentiment analysis
- Contact attributes
- Customer feedback management system
- Real-time reporting and analytics
- 20+ integrations
- White label domain
Pros
- Free plan available
- Comprehensive analytics features
Cons
- Learning curve
- May be complex for small businesses
Ideal for
- SaaS product feedback collection
- eCommerce customer satisfaction measurement
- Retail in-store experience evaluation
- Sales team performance assessment
- Product development insights collection
- Customer support quality monitoring
- Omnichannel customer experience tracking
Customer reviews
- G2: 4.7 out of 5 (71 reviews)
- Capterra: 4.8 out of 5 (66 reviews)
Pricing
Zonka Feedback offers a paid plan starting at $79/month. This lets you gather feedback through websites, email, SMS, and links. You get 3 user accounts and features like surveys in multiple languages, AI-powered sentiment analysis, survey targeting. They also have a free option where 1 user can collect up to 50 responses monthly.
Platform 6: SurveySensum
SurveySensum is a versatile customer feedback solution tailored for in-store retail, B2B service businesses, and SaaS companies. What we like about it is its WhatsApp survey feature—it's a clever way to get feedback through an app most people use daily. SurveySensum doesn't just stick to WhatsApp though, and it mixes this with other survey methods to help businesses understand their customers better.
Key features
- Multi-channel feedback collection (e.g., email, SMS, in-app)
- WhatsApp survey distribution
- Text and sentiment analysis
- Custom survey design
- Automated survey triggers
- NPS, CSAT, and CES measurement
- Role-based access control
- Closed-loop feedback management
- Text analytics
- Topic modeling
Pros
- User-friendly interface
- 25 free responses per month
- Flexible for various business types
Cons
- Expensive
- Limited integration options
Ideal for
- In-store customer satisfaction measurement
- B2B client feedback collection
- SaaS product experience evaluation
- Customer journey mapping
- Post-purchase feedback gathering
- Ongoing customer loyalty tracking
Customer reviews
- G2: 4.6 out of 5 (28 reviews)
- Gartner: 4.7 out of 5 (16 reviews)
Pricing
SurveySensum offers a starting plan at $99/month. With this, you get 250 survey responses. The good thing is, you can create as many surveys as you want and add as many team members as you need—there's no limit on these. Their free plan lets you collect 25 responses each month.
Platform 7: Dovetail
Dovetail is a comprehensive customer insights platform designed for customer success teams, designers, and product managers. It serves as a centralized hub for collecting, analyzing, and sharing customer feedback and research data. The platform supports various research methodologies, from user interviews to survey analysis, making it a versatile tool for organizations wanting to deeply understand their customers' needs, behaviors, and pain points.
Key features
- Qualitative data analysis tools
- Collaborative tagging and coding
- AI-powered sentiment analysis
- customizable research repositories
- Advanced search and filtering
- Automated transcription of audio and video
- Interactive data visualizations
- Collaborative workspaces and projects
- Version control for research artifacts
- Integration with popular research tools
- Customizable insight reports
- Data import from various sources (e.g., Slack, Intercom)
- Research participant management
- Secure data storage and compliance features
Pros
- Free plan available
- Affordable pricing
- Powerful qualitative analysis capabilities
Cons
- May be overkill for organizations with basic research needs
Ideal for
- In-depth user research projects
- Collaborative analysis of user interviews
- Synthesis of findings from usability testing
- Tracking of user sentiment over time
- Thematic analysis of open-ended survey responses
- Centralization of customer feedback from multiple sources
- Creation of shared knowledge bases from customer insights
- Development of detailed user personas and journey maps
- Large-scale research initiative management across teams
Customer reviews
- G2: 4.4 out of 5 (34 reviews)
- Capterra: 4.4 out of 5 (45 reviews)
- Product Hunt: 4.3 out of 5 (27 reviews)
Pricing
Dovetail's basic plan costs $39/user/month. It includes team editing, CSV handling, and semantic search features. They also offer a free plan which is limited to 1 project only.
Platform 8: Nicereply
Nicereply is a customer experience and survey platform focused on measuring and improving customer service performance. It specializes in collecting feedback through email and helpdesk integrations, making it particularly useful for support teams.
Key features
- One-click surveys (CSAT, eNPS, CES)
- Website pop-up surveys
- In-signature surveys
- Customizable survey questions
- Automated trigger settings
- Response tagging and categorization
- Automation rules
- CSV export
- Team performance tracking
Pros
- 14-day free trial
- Free setup call
Cons
- Fewer integrations
- No free plan available
Ideal for
- Customer loyalty measurement
- Support interaction satisfaction analysis
- Individual agent performance evaluation
- Customer service improvement identification
- Post-ticket resolution feedback collection
- Support process effort score monitoring
- Qualitative support experience insights
Customer reviews
- G2: 4.5 out of 5 (431 reviews)
- Capterra: 4.7 out of 5 (286 reviews)
- Trustpilot: 4.4 out of 5 (25 reviews)
Pricing
Nicereply's starter plan costs $79 monthly, offering 100 responses and 3 user accounts. It includes all integrations, feedback analytics, and custom survey design. For those wanting to try before buying, there's a 14-day free trial available.
Platform 9: Survicate
Survicate is a versatile client feedback tool that helps businesses tap into their users' experiences. It stands out as a solid choice for companies looking to gather insights across different touchpoints. What makes Survicate stand out is its ability to deploy surveys through multiple channels—be it your website, email campaigns, or even within your app.
Key features
- Multi-channel survey distribution
- 400+ survey templates
- AI survey creator
- Exit-intent surveys
- Mobile surveys
- Targeted audience segmentation
- Response tagging and categorization
- Automated survey triggers
- Skip logic and branching
- Real-time data analysis
- Multi-language support
- Export survey results
- URL targeting
- 40+ native integrations
Pros
- Intuitive survey builder
- Extensive template library
Cons
- Expensive
- Steeper learning curve
Ideal for
- Website visitor feedback collection
- Customer satisfaction measurement across touchpoints
- Product feedback during user onboarding
- Specific feature or update feedback
- Cart abandonment analysis
- Post-purchase customer insights
Customer reviews
- G2: 4.6 out of 5 (174 reviews)
- Product Hunt: 4.8 out of 5 (55 reviews)
- Capterra: 4.6 out of 5 (40 reviews)
Pricing
Survicate's entry-level plan comes in at €99 a month which includes 500 monthly responses. This plan features an AI survey creator, template library, access for 5 team members, and over 40 integrations for product, marketing, and customer operations teams. A 10-day free trial is available, so users can test most premium features.
Platform 10: Medallia
Medallia is an enterprise-grade experience management platform that combines several capabilities under one roof, including AI-powered feedback capturing. What sets Medallia apart as one of the best client feedback platforms is its ability to capture experience signals in real-time across different channels, including direct and indirect feedback sources. This means you can gather insights from chat logs, social reviews, operational data (such as CRM, HRIS, POS, and ERP), and observed behavior (like digital experience data).
Key features
- Omni-channel feedback collection
- Survey creation
- Video feedback
- Social listening and review tracking
- Speech translation in 30+ languages
- Feedback from connected devices (e.g., Amazon Alexa)
- Voice of the Customer (VoC) program management
- Anti-cheating engine to identify suspicious surveys
- Closed-loop feedback management
- Text analytics and sentiment analysis
- Speech analytics
- Predictive analytics
- Automatic alerting
- 100+ out-of-the-box integrations
Pros
- Highly customizable for enterprise needs
- Advanced analytics capabilities
Cons
- Steeper learning curve
- Setup can be difficult
Ideal for
- Customer experience management
- Real-time feedback collection
- Identifying customer satisfaction trends
- Analyzing customer sentiment
- Monitoring social media reviews
- Improving customer loyalty programs
- Measuring Net Promoter Score (NPS)
Customer reviews
- G2: 4.5 out of 5 (129 reviews)
- Gartner: 4.6 out of 5 (110 reviews)
- Capterra: 4.5 out of 5 (32 reviews)
Pricing
Medallia doesn’t publicly list its pricing. To get a quote, you’ll need to contact their sales team or submit a request online. Since Medallia is an enterprise client feedback tool, it’s likely to be more expensive than most of the other options we've discussed above.
How to choose the right client feedback platform for your business?
Here’s what to consider when selecting the right client feedback software:
- Assess your specific needs: List your must-have features based on your business size, industry, and feedback goals. Consider if you need a dedicated feedback tool or a more versatile platform. For example, Softr allows you to build custom feedback systems alongside other business tools, which might be ideal if you need a multi-purpose solution.
- Evaluate your technical capabilities: Determine if you need a code-free solution or if your team can handle more complex implementations. Some platforms offer easy-to-use interfaces, while others provide more customization options but require technical know-how.
- Explore learning and support options: Look into the help and learning materials each platform provides. You'll probably have detailed guides, help center materials, and workshops at your disposal. A few, like Softr, even have certification programs where you can become an expert user. These extra resources can be super helpful, especially if you plan to use the platform extensively.
- Consider scalability: Compare pricing plans and scalability options. For example, Softr's tiered pricing model, starting with a free plan and scaling up to enterprise solutions, allows businesses to start small and expand as needed without switching platforms.
Wrapping up our look at the best client feedback tools
We've explored several client feedback platforms, each offering unique ways to gather client insights. Softr stands out by combining user-friendly features with the ability to integrate feedback into custom web apps and portals. Start your free trial with Softr today and make the most of your client feedback.
What is Softr
Softr is the easiest way to turn your data into powerful business apps—no code required. Connect to your spreadsheet or database, customize layout and logic, and share with your team or clients.
Join 700,000+ users worldwide, building client portals, internal tools, CRMs, dashboards, project management systems, inventory management apps, and more—all without code.
Join 700,000+ users worldwide, building client portals, internal tools, CRMs, dashboards, project management systems, inventory management apps, and more—all without code.
Get started free
Pasha Abdulov
Categories
