Data-agnostic platform

After launching with Airtable, we heard one message loud and clear: “We need more data connections.”

We listened.

Now Softr connects natively to:

• Spreadsheet favorites like Airtable, Google Sheets, and SmartSuite,
• Business tools like HubSpot, Notion, and monday.com,
• Data warehouses like BigQuery,
• SQL databases like MySQL, PostgreSQL, MariaDB, SQL Server, Xano, and Supabase,
• And more being added regularly.

And with our new REST API connector, you can connect virtually to any data source. No more copying data or building complex workarounds. Build directly on top of the data you already use, wherever it lives.

Faster, more powerful app creation

We've also made app building faster and more powerful:

• Generate from your data: Turn your existing spreadsheets and databases into fully functional apps instantly.
• Add smart logic: Create personalized experiences with conditional forms, and setup a granular permissions system to control who can do what in the app.
• AI-powered speed: Go from idea to execution in minutes. From building entire apps to generating copy and images, AI helps you get there faster.

How businesses are transforming with Softr

Global innovators like Google, Make, Clay, Hulk, and MIT, as well as thousands of SMBs around the world, leverage Softr to build apps that solve mission-critical workflows in record time, including client and vendor portals, internal tools, dashboards, CRMs, and more.

• Designity built a client and creative portal to manage 500+ users and streamline 8+ workflows—keeping projects on track.
• Torigen Pharmaceuticals automated manual processes with a custom client portal, saving hours of admin work every day.
• MIT replaced a $100K custom-coded app with a Softr-built maker portal serving 2,800+ students—built by one person in just three months.
• Urban’s Group replaced legacy systems with a custom ERP, automating workflows and boosting team productivity by 25%.
• Hulk USA built an internal intranet with single sign-on, centralizing tools and simplifying team collaboration as they scale.

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Reimagined app-building experience

Building powerful apps isn’t just about what they can do—it’s about how they look and feel.

We wanted to make sure every app built on Softr looks sleek by default. No crash courses in UX or endless tweaking required. So you can focus on what really matters: building the right tool for your team.

Here’s what’s new:

• Modern building blocks: Redesigned from the ground up to work with your data beautifully. Flexible enough to adapt to how your users work.

• New user management and app navigation experience
  • Now, Softr abstracts away the most tedious and complex parts of your app-building - authentication and user management - offering a flexible yet easily configurable system that works out of the box.
  • We have also optimized the improved navigation menu to serve the internal tool and portal needs perfectly. They are sleek, flexible and customizable for different user groups.

Bold brand and website refresh

A lot has changed since we started Softr.

Over the past year, we’ve grown in ways we couldn’t have imagined. And it only felt right for our brand and website to evolve with us.

This isn’t just a new look—it’s a reflection of how our platform has evolved— alongside our customers.

Our goal has always been to make building business apps simple, powerful, and intuitive. That philosophy shaped every decision behind our brand evolution.

• Simplicity at the core: Building powerful tools should feel effortless. Our new look keeps things clean and intuitive—so the focus stays on what matters: the apps you’re building.
• Function meets flexibility – Just like the apps you build with Softr, our new design balances structure with adaptability. It’s modern, but never rigid.
• Inspired by you: Our colorful, vibrant colors are inspired by you – builders from all walk of like who need to build unique and professional looking apps

With this latest evolution, building sleek, powerful applications is easier than ever. Now, our brand reflects that too. We’ve also updated all our templates to reflect the new look and feel—so everything you build feels modern and polished right out of the box.

“The world needs ever more software, and no amount of out-the-box SaaS products is going to address the ever-growing list of specific use cases and needs that businesses of all sizes experience.  Today, the combination of AI and no-code is putting unprecedented powers in the hands of any user, whether technical or not, to build quickly and effectively exactly the solution that their business needs”, said Matt Turck, Partner at FirstMark and board member at Softr.  

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“Since we invested, Sofr has shown a very rare combination of strong ambition, excellent customer traction, relentless product shipping velocity and very low cash burn.  With today’s launch, the company cements its leading position in its category, proving once again that world-class companies can be built anywhere”.

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