Plan, schedule, and automate your posts with a flexible tool tailored to your social media strategy and content management needs


Build a social media scheduler with just the features your team needs. Adapt or add new workflows as your posting strategy and team grow—no code required.
Connect scheduling tools, content calendars, and analytics platforms with real-time sync—or manage everything in Softr Databases. Create one source of truth for your campaigns.
Empower your team to manage and schedule social media posts with ease. Set up group access and permissions in minutes—no IT help needed.
Organize users by team or role. Give marketing, managers, or clients personalized dashboards for their scheduled content.
Organize users by team or role. Give marketing, managers, or clients personalized dashboards for their scheduled content.
Connect your scheduling tool with Make, Zapier, or N8N to automate post publishing, approvals, and reminders.
Schedule, review, or edit posts from desktop or mobile. Access your content calendar on the go.
Let your team sign in quickly and securely with Google, email, or SSO—no extra IT setup required.
Keep social account credentials and content safe. Softr provides robust access control plus SOC2 and GDPR compliance.
Marketers can ask AI about scheduled posts, performance, or timing—answers are ready instantly, right in your scheduling tool.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your social media scheduler in minutes with drag-and-drop blocks and calendar templates.
Add new channels, automate posting, or update workflows as your social media needs change—no rebuild needed.
Manage scheduling, content calendars, and analytics in one place—skip the extra tools or logins.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A social media post scheduling tool is a platform where you can plan, create, and schedule your social media posts in advance. It lets you organize your content calendar, automate publishing across different channels, and track engagement—all in one place. This helps keep your social media strategy consistent, organized, and efficient, so you can focus on building your online presence without juggling multiple apps or reminders.
Softr makes it easy to build a social media post scheduling tool that fits your workflow. You can connect your existing data—like post ideas from Airtable, analytics from Notion, or contacts from HubSpot—and set up a platform where your team can log in, schedule posts, view upcoming content, and track performance, all in one place.
You don't need to write any code. Start with a template or build from scratch, customize the layout, set who sees what, and brand it for your team or agency. It’s quick to get started, easy to update as your needs grow, and flexible enough to work for small teams or large social media departments. It just helps keep everything organized and running smoothly.
You can build a variety of features into your social media post scheduling tool, depending on your team’s needs. Some common options include:
\- User logins – so each team member can access their own dashboard or assigned accounts
\- Custom dashboards – to show upcoming scheduled posts, analytics, or task lists
\- Forms – for submitting new post ideas, feedback, or campaign requests
\- File sharing – for uploading images, videos, and creative assets
\- Search and filters – to quickly find posts or campaigns
\- Tables, lists, and detail views – to display content calendars, post statuses, or account details
\- Comments or status updates – to keep communication about posts in context
\- Charts – to visualize engagement or reach statistics
\- Calendar view – for planning and reviewing scheduled content across platforms
\- Permissions and roles – so different users see only what’s relevant to their tasks
Everything is built using Softr’s drag-and-drop blocks, so you can add these features without coding. If your process changes, it’s simple to update the tool to match.
No coding is needed. You can build your social media post scheduling tool entirely using Softr’s visual editor. From layout to permissions, you can customize everything without writing a single line of code.
Yes. You can manage multiple clients or teams within a single social media post scheduling tool. Each user—whether they're part of your agency or an individual client—will only see the posts and schedules assigned to them, based on their login and role. This setup is especially useful for agencies or marketing teams managing social media content for several brands or clients at once.
Softr supports a broad range of data sources for your social media post scheduling needs. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. If you use other platforms, you can also bring in data through the REST API. You aren’t limited to one source—you can display posts, schedules, and analytics from multiple data sources in the same scheduling tool. Most data connections support real-time, two-way sync, so your content always stays up to date.
Yes, Softr lets you fully customize how users interact with your social media post scheduling tool. You can adjust the layout, navigation, and content to match your team’s workflow or your agency’s branding. Each dashboard, calendar, or post view can be shown or hidden depending on the user’s role—so clients, team members, or admins see only what’s relevant to them. You can also define different user roles, such as client, content creator, or admin, and set exactly what each can view or edit. For example, clients can see their scheduled posts, while team members can edit or approve content across accounts. This makes it easy to keep everything organized, secure, and tailored to each user’s needs.
Yes, you can. You don’t need to import your social media content or schedules from another tool to get started with Softr. If you're building your post scheduling workflow from scratch, you can use Softr Databases to manage all your posts, calendars, and client information—it integrates seamlessly with your scheduling tool. If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You also have the option to bring in data from other sources using the REST API. Either way, you have complete control over how your scheduling data is organized and displayed.
Yes, you can fully white-label your social media post scheduling tool in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your tool feel like a natural extension of your agency or company. You can also remove all Softr branding, so your users only see your brand throughout the entire experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your social media post scheduling tool. You can adjust colors, fonts, spacing, and page structure to match your brand. You can also choose the layout of each page, decide which blocks go where, and set what different users see when they log in.
To display your data, you can add various types of blocks depending on what you need:
\- Table blocks – to show scheduled posts, calendars, or analytics
\- List or Card blocks – to highlight upcoming campaigns or account details
\- Detail View – to show one scheduled post or campaign at a time
\- Forms – for creating or editing posts
\- Charts – to visualize engagement or reach
\- Calendar blocks – to display all upcoming scheduled posts
If your content or design needs change later, it’s easy to make updates right in the visual builder.
Softr is built with security in mind. All data is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps give you full control over who can see and do what in your scheduling tool. You can set up role-based permissions, manage users directly within your data source, set visibility rules, and apply global restrictions to keep sensitive account or campaign data safe.
For tools connected to external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it just displays it in real time based on your access settings. You stay in control of your data and who can view or edit it.
Softr also follows industry best practices for authentication, access control, and platform monitoring to help keep your information secure.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your scheduling tool needs more users or advanced features, you can explore Softr’s paid plans. You’ll find all details and pricing here: <http://softr.io/pricing>
Softr is designed to make it easy to build fully functional, user-facing apps—like social media post scheduling tools, CRMs, or internal tools—without writing code or relying on developers. What sets Softr apart is how quickly you can turn your idea into a working tool, and how seamlessly it connects with your existing data.
Unlike some no-code tools that focus on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is ideal for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded scheduling tools your team or clients can use.
Everything is customizable visually—from content and design to user access. With built-in support for user roles, forms, conditional logic, and APIs, you don’t have to piece together multiple products to launch a polished scheduling tool.
Yes. Softr supports a wide range of integrations so you can connect your social media post scheduling tool to the rest of your workflow. You can sync with tools like Slack, automate tasks using Zapier, Make, and N8N, and pull in analytics or content from other platforms. Softr also supports REST API and webhooks for more advanced workflows.
Whether you want to send post data to another system, trigger notifications when posts are scheduled, or display analytics from other tools, you can set it up without writing code.