Plan content, generate captions, and manage assets in an AI-powered social media post planner built with AI to fit your brand workflow.


Customize your social media post planner setup with the exact steps and views your team needs. Add features as processes evolve—no code needed.






Connect spreadsheets, media libraries, and post schedules with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so copywriters and managers see just the tasks and posts they need.
Give different team members tailored access and dashboards, so copywriters and managers see just the tasks and posts they need.
Streamline your content pipeline with Softr Workflows. Trigger native notifications when a post is ready for review or when a status changes to scheduled.
Access and update your post planner on the go. Review captions and approve assets from your phone—all apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your creative team fast, secure access to the planner—no IT tickets needed.
Keep brand assets and campaign data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your social media post planner in minutes with AI—no dev time or complex configuration needed.

Add features like approval workflows, calendar views, or analytics as your content strategy evolves.

Start with a post planner, then add asset managers or campaign dashboards—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A social media post planner is a secure space where your marketing team or clients can log in to manage content calendars, draft captions, upload assets, and track approval stages. It keeps all creative collaboration in one place, so you don't have to rely on back-and-forth emails or messy spreadsheets. This makes it easier to stay organized and provide a consistent brand experience across all platforms.
Softr is the first AI-native platform for building business software. It makes it easy to build a social media post planner that fits the way your creative workflow works. You can describe your marketing needs to the AI Co-Builder to instantly generate your database, content pages, and scheduling logic—already connected and secure.
You don't need to code anything. You can start by generating with AI, using a template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the calendar layout visually, decide which team members see which campaigns, and brand it to match your agency's identity. It's quick to get up and running, simple to update, and flexible enough to grow with your content volume.
You can include a wide range of features in your social media post planner, depending on what your production workflow looks like. A great social media post planner app usually mixes classic functional blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let users query their campaign performance data conversationally, or set up Database AI Agents to generate draft captions or summarize brand guidelines.
- Vibe Coding Blocks – Build complex, custom UI elements—like a drag-and-drop content queue—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like an approval notification) that trigger Slack alerts or sync status updates whenever a post record is moved to 'ready to publish'.
- User Portals & Logins – Securely manage access so each brand manager only sees their specific social accounts or campaign views.
- Forms & Data Collection – Capture content ideas with custom forms, image uploads, and platform-specific tagging logic.
- Dashboards & Charts – Visualize your social media post planner performance and engagement metrics with real-time charts and summaries.
- Lists & Advanced Filtering – Display and manage your content with searchable tables, kanban boards for pipeline stages, and detailed record views for each post.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something more custom? Use the Vibe Coding block to generate a tailored component with AI.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" a social media post planner in Softr by simply describing your requirements—like social media platform fields, image galleries, and scheduling rules—to the AI Co-Builder. Softr then generates a production-ready app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like authentication, database logic, and security—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe it, Softr builds it, and it’s ready for your marketing team or clients instantly.
Yes. You can manage multiple internal teams or external clients in a single social media post planner. Each user only sees the content calendars and asset folders assigned to them, based on their login and role. This is extremely useful for marketing agencies, large departments, or any organization managing content for multiple brands simultaneously.
Yes, you can. You don't need to bring your campaign data from somewhere else to start building with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any social media post planner you build.
But if you already have post ideas in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in post analytics from other sources. Either way, you have full control over how your campaign data is structured and displayed in your planner.
Softr Databases is the recommended native, relational data source for Softr. It is built explicitly for business apps, offering the highest performance for loading image-heavy content calendars, instant automation triggers, and a lightning-fast experience because the data is native to the platform.
If you already have your content elsewhere, Softr also connects to 17+ external data sources. You can connect to Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even integrate multiple data sources into the same social media post planner—so your app could pull in graphics from Softr Databases and lead data from HubSpot at once. Most sources support real-time, two-way sync, so changes in your app stay in sync automatically.
Yes, Softr gives you full control over how users experience your social media post planner. You can customize the layout, navigation, and content to match your brand and creative workflow. Each page or block can be shown or hidden based on who's logged in, so every social media manager sees only the accounts relevant to them.
You can also set up different user roles, such as editor, viewer, or admin—and define exactly what each role can view or edit. For example, copywriters can only edit captions, while legal teams can only view posts for compliance review. You can also create personalized views by filtering content based on the assigned editor.
This level of customization is especially useful when you're managing multiple social profiles or campaigns in the same app. It helps keep the experience clean, secure, and tailored to each team member.
Yes, you can fully white-label your social media post planner in Softr. You can use your own logo, agency brand colors, fonts, and a custom domain to make the content portal feel like a natural extension of your business. You can also remove all Softr branding, so your clients and stakeholders only see your company's identity throughout the planning experience.
Yes, you can. Softr gives you a lot of flexibility to control both the design and layout of your social media post planner. You can adjust colors, fonts, spacing, and page structure to match your brand guidelines. You can also choose how each page is laid out, decide which blocks go where, and set what different users see when they log in.
To display your campaign data, you can add different types of blocks depending on what you need:
- Calendar blocks – to visualize posting dates and deadlines across the month
- Kanban blocks – to track post status from 'draft' to 'published'
- Image Grid blocks – to showcase visual assets and creative graphics
- Table blocks – to manage high volumes of hashtags or scheduled times
- Forms – for submitting new content requests
- Charts – to show reach and engagement metrics for past posts
If your content needs change later, it's easy to go back and make updates right in the visual builder.
Softr is built with security in mind. All campaign content and user info is encrypted in transit (TLS) and at rest, and your apps are hosted on secure, reliable infrastructure. Softr apps also give you full control over who can see draft content or analytics in your social media post planner. You can set up role-based permissions, manage users directly within your data source, and apply global restrictions to protect sensitive marketing strategy data across your entire app.
For planners using Softr Databases, your data is stored in Softr's secure environment with SOC 2 Type II compliance. For apps connected to external data sources like Airtable or Notion, Softr doesn't store your data—it just displays it in real time based on your access settings. You're always in control of your content and who can view or edit it.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile, custom code that is hard to maintain or secure—Softr builds your social media post planner on top of a stable, business-grade foundation.
We handle the "boring 80%" (like user authentication, asset security, and granular permissions) natively, so you don't have to. This solves the "Day Two" problem of AI: you get the speed of instant generation without the headache of managing raw, unreliable code. Your app is secure, scalable, and ready for your marketing team to use for real campaigns from day one.
Softr is the first AI-native platform for building business software. Unlike pure "vibe coding" tools that generate fragile code, or traditional no-code tools that require complex manual configuration for project management, Softr's AI Co-Builder creates social media post planners on top of a secure, production-ready foundation.
What sets it apart is the hybrid advantage: you can use AI to generate your database, content blocks, and logic in minutes, then use visual controls for precise branding and editing. You get the speed of AI with the reliability of business-grade infrastructure (auth, roles, and hosting) already built-in. It's designed for marketing managers who want to move from strategy to execution on day one.
Yes. Softr supports powerful native workflows and a wide range of integrations so you can connect your social media post planner to the rest of your marketing stack. You can automate tasks using Softr Workflows, or sync with tools like Zapier or Make to push posts directly to platforms like Instagram or LinkedIn. Softr also supports REST API and webhooks for more advanced data syncing.
Whether you need to send files to a team folder, trigger approval emails, or display information from other marketing tools, you can build it into your social media post planner without writing code.
Describe what you need. Softr's AI builds your social media post planner in minutes.