Streamline production tracking, enhance collaboration, and optimize workflows with a custom CRM tailored to your production needs


Create a CRM that fits your production workflows. Add only the stages, views, and features you need, and adjust as your process evolves.
Connect spreadsheets, booking systems, and CRM tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your agency.
Empower your sales, support, and ops teams with the right tools and access. Set up user groups, permissions, and secure logins—no IT support needed.
Give each team—sales, support, or management—tailored dashboards to focus on their CRM tasks.
Give each team—sales, support, or management—tailored dashboards to focus on their CRM tasks.
Connect with tools like Make, Zapier, or N8N to automate follow-ups, reminders, and lead management.
Access your CRM and update contacts or deals on the go. All apps work seamlessly on desktop or mobile.
Let your team log in securely with Google, email, or SSO—no IT tickets required.
Protect customer data with SOC2 and GDPR compliance plus granular access controls in your CRM.
Let your team ask AI about orders, materials, or timelines — get instant updates right from your CRM.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your production CRM in minutes with drag-and-drop blocks and easy-to-use templates.
Add features for inventory, orders, or production tracking as your CRM needs change—no rebuilds needed.
Manage contacts, workflows, and reports in one CRM—no switching between tools or extra logins.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A production CRM is a centralized platform where your production team, managers, and stakeholders can log in to access project details, schedules, task assignments, and production assets. It streamlines all your production workflows in one place, so you don’t have to manage endless spreadsheets or scattered email threads. This helps everyone stay organized, track progress, and deliver projects on time.
Softr makes it simple to create a production CRM that fits your team’s workflow. You can connect key data sources—like Airtable for project tracking, Notion for documentation, or Hubspot for contacts—and set up a system where your team can manage schedules, track deliverables, assign tasks, and share files from one dashboard.
You don’t need to write any code. You can start with a template or build your CRM from scratch, customize the layout, control who has access to what, and brand it for your production team. It’s quick to launch, easy to maintain, and flexible enough to adapt as your production needs grow—making your workflow much smoother and more efficient.
You can include a variety of features in your production CRM, tailored to your team’s needs. Common examples are:
\- User logins – so each team member can access their projects and assigned tasks
\- Custom dashboards – to show project timelines, status updates, or resource allocation
\- Forms – for logging new projects, reporting issues, or submitting feedback
\- File sharing – for uploading scripts, production schedules, or creative assets
\- Search and filters – to help the team quickly find projects, tasks, or people
\- Tables, lists, and detail views – to organize tasks, deadlines, or contact details
\- Comments or status updates – to keep all communication within a project thread
\- Charts – to visualize resource usage, budgets, or progress
\- Calendar view – for tracking shoot days, deadlines, or meetings
\- Permissions and roles – so different users only see relevant data
All features can be built using Softr’s drag-and-drop blocks, so you don’t need to code. If your workflow changes, it’s easy to update your CRM later.
No coding is required. You can build your production CRM entirely with Softr’s visual editor. Everything from the layout to user roles can be customized without writing a single line of code.
Yes. You can manage multiple productions, teams, or clients within a single production crm. Each user only sees the projects, tasks, and data assigned to them, based on their login and role. This is ideal for production companies coordinating several projects or collaborating with different teams at once.
Softr supports a wide range of data sources for your production crm. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. There’s also support for integrating additional sources using the REST API.
You’re not limited to one source. You can bring together data from multiple platforms into your production crm, displaying them side by side—for example, combining project schedules from Airtable with contact lists from HubSpot. Most supported sources offer real-time, two-way sync, so data stays up to date automatically.
Yes, Softr gives you full control over how users interact with your production crm. You can tailor layouts, navigation, and content to fit your production workflows and branding. Each page or block can be shown or hidden based on user roles, so team members, clients, or contractors each see only what’s relevant to them.
You can set up different user roles—like producer, editor, or admin—and specify exactly what each role can view or edit. For example, producers may access all ongoing projects, while crew members see only their assignments. You can also create personalized dashboards by filtering data based on the logged-in user. This makes managing multiple productions and teams intuitive, secure, and efficient.
Yes, you can. You don’t need to import data from another system to start building your production crm with Softr. If you’re starting fresh, you can use Softr Databases, which is built into the platform and integrates seamlessly with your production management workflows.
If you do have existing data in solutions like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector for other sources. Either way, you stay in control of how your production data is organized and shown in your crm.
Yes, you can fully white-label your production CRM in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the CRM feel like a seamless part of your production operation. You can also remove all Softr branding, so your team and collaborators only see your company’s identity throughout the platform.
Absolutely. Softr gives you full flexibility over the design and layout of your production CRM. You can adjust colors, fonts, spacing, and structure to match your team’s preferences or your company’s brand guidelines. You’re able to decide how each page is organized, select which blocks are displayed where, and control what various users see when they log in.
To manage your production data, you can add different types of blocks, such as:
\- Table blocks – to display things like project pipelines, shot lists, or resource schedules
\- List or Card blocks – to highlight team members, assets, or locations
\- Detail View – to show a single production record at a time, such as a project overview
\- Forms – for crew check-ins or equipment requests
\- Charts – to visualize progress or budget tracking
\- Calendar blocks – to organize shoot dates, deadlines, or post-production milestones
If you need to make changes to your CRM’s content or design later on, it’s easy to update everything directly in Softr’s visual builder.
Softr is designed with data security as a top priority. All information in your production CRM is encrypted both in transit (TLS) and at rest, and everything is hosted on secure, reliable infrastructure. You’ll have full control over who can access what in your CRM, with features like role-based permissions, user management from your data source, custom visibility rules, and global restrictions to protect sensitive production data throughout the app.
For CRMs that connect to external sources such as Airtable, Notion, or SQL, Softr doesn’t store your data—it accesses and displays it in real time based on your access settings. You remain in control of your data and can decide exactly who can view or edit each part of your CRM.
Softr also adheres to best practices for authentication, access management, and platform monitoring to help safeguard your production information.
You can get started for free. Softr’s Free plan allows you to publish one app—like your production CRM—with up to 10 users and 2 user groups. It also includes access to all standard data sources, such as Softr Databases, Airtable, Google Sheets, and more.
If your production CRM needs more users or additional features, you can explore Softr’s paid plans for more advanced options: <http://softr.io/pricing>
Softr is built to make it easy for you to create fully functional, user-facing apps—like production CRMs, project trackers, and internal dashboards—without writing code or needing a developer. What sets Softr apart is how quickly you can go from an idea to a working CRM, and how directly it connects with your production data.
Unlike some no-code tools that are focused on mobile apps or more technical workflows, Softr is designed so non-technical teams can manage layout, user experience, and permissions themselves. You can build your production CRM on real-time data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and create a secure, branded system that your team or collaborators can log into.
Everything is customizable visually, from page content and design to user access. Built-in features such as user roles, forms, conditional logic, and API support mean you don’t have to patch together multiple tools to create a polished, production-ready CRM.
Yes. Softr supports a wide range of integrations so you can connect your production CRM to the rest of your team’s toolkit. You can set up automations with tools like Zapier, Make, and N8N to streamline tasks, and integrate with apps like Stripe for payments or Intercom for team communications. Softr also supports REST API and webhooks for even more advanced workflows.
Whether you need to send data to another platform, trigger automations when a production status changes, or pull in information from other systems, you can build these workflows directly into your CRM, all without writing code.