Plan launches, schedule updates, and track progress with a customizable calendar tailored to your product team's workflow and goals


Build a product release calendar tailored to your workflow. Add only the views and automations your team needs, and iterate as your processes evolve.
Connect spreadsheets, project management tools, and calendars with real-time sync—or manage everything in Softr Databases. Create one source of truth for your product launches.
Give product, engineering, and marketing teams the right tools to view and manage release schedules securely—no IT support needed.
Give product managers, engineers, and stakeholders tailored dashboards, so each sees just what matters for their launches.
Give product managers, engineers, and stakeholders tailored dashboards, so each sees just what matters for their launches.
Connect with tools like Make, Zapier, or N8N to automate release notifications, task updates, and reminders.
Check and update release calendars on the go. All apps are mobile-ready out of the box.
Let your team access release calendars quickly and securely using Google, email, or SSO—no IT tickets needed.
Keep release data safe with SOC2 and GDPR compliance, plus fine-tuned access control for sensitive information.
Let teams ask AI about launch dates, updates, or deadlines—answers come instantly, right inside your release calendar app.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your product release calendar in minutes with drag-and-drop blocks and simple templates.
Update releases, add approval steps, or track dependencies as your launch process evolves—no rebuilds needed.
Manage your release calendar, team dashboards, and progress trackers—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A product release calendar is a centralized hub where your team can track, manage, and share upcoming product launches, updates, and key milestones. It gives everyone a clear view of release schedules, important deadlines, and progress, so you don’t have to manage release plans through scattered spreadsheets or emails. This makes it easier to keep your team aligned, avoid missed dates, and ensure smooth product rollouts.
Softr makes it easy to set up a product release calendar that fits your team’s workflow. You can connect your calendar to existing data sources like Airtable, Notion, or Google Sheets, and create a space where team members can log in, view release timelines, update statuses, and see all product launch details in one place.
You don’t need any coding skills. Start with a template or build your own, customize the layout, control who can see or edit each release, and brand it to match your company. It’s fast to launch, easy to update as plans change, and flexible enough to support everything from minor updates to major releases.
You can add a variety of features depending on your team’s needs. Common options include:
\- User logins – so each team member can access the release calendar and see relevant updates
\- Custom dashboards – to show upcoming launches, status summaries, or KPIs
\- Forms – for submitting new release requests or providing launch feedback
\- File sharing – to attach release notes, technical documents, or marketing assets
\- Search and filters – to quickly find releases by date, product, or status
\- Tables, lists, and detail views – to organize and display releases, tasks, or stakeholders
\- Comments or status updates – to keep discussions about releases in one place
\- Calendar view – to visualize all key release dates and deadlines
\- Permissions and roles – so different team members only see or edit what they’re supposed to
All of these features can be built using Softr’s intuitive drag-and-drop blocks, without any coding required. You can also make updates or add new features as your release process evolves.
No coding is required. You can build your entire product release calendar using Softr’s visual editor. Everything—from layout to user permissions—can be managed without writing a single line of code.
Yes. You can manage multiple product teams or releases within a single product release calendar. Each user only sees the timelines and updates relevant to their assigned products or teams, based on their login and role. This is especially useful for organizations coordinating several product launches or cross-functional teams at once.
Softr supports a wide variety of data sources. You can connect your product release calendar to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in release data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same release calendar and visualize them together—so, for example, you could track releases from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so your release data and the calendar stay up to date automatically.
Yes, Softr gives you full control over how users experience your product release calendar. You can tailor the layout, navigation, and calendar views to fit your team’s workflow and branding. Each page or block can be shown or hidden based on who’s logged in, so every team only sees the releases and information relevant to them.
You can also create different user roles, such as product manager, team lead, or viewer, and define exactly what each role can see or edit. For example, product managers might have access to edit release details, while stakeholders can only view timelines and milestones. You can also filter release information so each user sees just what matters to their role or project.
This customization is particularly helpful when managing multiple product releases or teams in one calendar, keeping everything secure, organized, and personalized for each user.
Yes, you can. You don’t need to have your product release data in another tool to get started with Softr. If you’re starting fresh, you can use Softr Databases, which is integrated into the platform and works seamlessly with your product release calendar.
But if you already track releases in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to bring in release data from other sources. Either way, you control how your release schedule is structured and displayed in your calendar.
Yes, you can fully white-label your product release calendar in Softr. You can apply your own logo, brand colors, fonts, and even use a custom domain to ensure the calendar aligns with your organization’s identity. All Softr branding can be removed, so your team and stakeholders only see your branding throughout the product release calendar experience.
Absolutely! Softr lets you customize the design and layout of your product release calendar to fit your needs. You can tweak colors, fonts, spacing, and the overall structure so it matches your brand or workflow. Decide how each page is organized, rearrange blocks, and set what different users see when they access the calendar.
To showcase your release information, you can use different types of blocks:
\- Table blocks – to display structured data like upcoming releases, milestones, or product launch timelines
\- List or Card blocks – to highlight specific product launches, announcements, or teams involved
\- Detail View – to show in-depth info on individual releases or milestones
\- Forms – to collect feedback or release status updates
\- Charts – to visualize progress or track key metrics
\- Calendar blocks – for displaying all upcoming release dates and deadlines
If you ever need to update your calendar’s design or content, it’s easy to make changes directly in the visual builder.
Softr is designed with security as a top priority. All data is encrypted both in transit (TLS) and at rest, and your product release calendar is hosted on secure and reliable infrastructure. You have full control over who can access and manage your product release information within the calendar. Role-based permissions, user management, visibility rules, and global restrictions are all available to help you protect sensitive release details.
If you’re connecting to external data sources like Airtable, Notion, or SQL, Softr only displays your data in real time and doesn’t store it. You retain full ownership and control over your release data and who can view or modify it.
Softr also follows best practices for authentication, access control, and platform monitoring to keep your product release calendar data safe.
You can get started for free. Softr’s Free plan allows you to publish one app—including a product release calendar—with up to 10 app users and 2 user groups. You’ll also have access to all standard data sources such as Softr Databases, Airtable, Google Sheets, and more.
If your product release calendar needs more users or advanced features, you can explore the paid plan options here: <http://softr.io/pricing>
Softr makes it easy to create robust, user-friendly apps like product release calendars without any coding or developer support. What really sets Softr apart is how quickly you can go from idea to a fully working release calendar that’s connected to your existing data sources.
While some no-code tools focus on mobile apps (like Glide) or require more technical expertise (like Retool), Softr is tailored for non-technical teams wanting full control over design, user experience, and access. You can build your release calendar with real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and set up secure, branded access for your stakeholders.
Everything can be customized visually, from layout to who can view or edit different release information. With built-in support for user roles, forms, conditional logic, and APIs, Softr helps you launch a polished product release calendar without needing to piece together multiple tools.
Yes! Softr provides a variety of integrations so you can connect your product release calendar to the rest of your tool stack. You can automate updates or notifications using Zapier, Make, or N8N, and integrate with tools like Slack, Google Calendar, or others that are important for your release process. Softr also supports REST API and webhooks for more advanced or custom workflows.
Whether you want to send notifications when a new release is scheduled, trigger automations based on status changes, or display information from other tools, you can build these workflows into your product release calendar without writing code.