Track campaign performance, analyze results, and optimize strategies with a customizable dashboard tailored to your marketing needs.


Create a marketing dashboard with only the views and features your team needs. Adapt and iterate as your strategy changes—no code needed.
Connect spreadsheets, analytics tools, and CRM systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your marketing efforts.
Deliver branded, role-based dashboards with customized access for each stakeholder. Set permissions, user groups, and secure logins in minutes.
Access dashboards from any device. Softr apps are mobile-ready and easily installable with one click.
Access dashboards from any device. Softr apps are mobile-ready and easily installable with one click.
Connect to your preferred tools to automate dashboard updates, alerts, or data sync in real time.
Segment access for marketers, execs, or clients—so each group sees their own KPIs and analytics.
Set detailed rules for who can view, filter, or export dashboard data, down to the report level.
Keep marketing data secure. Softr ensures SOC2 and GDPR compliance and robust access control.
Marketers ask AI about campaign data or trends and get instant answers—right inside your Softr marketing dashboards.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your marketing dashboard in minutes using drag-and-drop blocks and ready-made templates.
Add new reports, data sources, or team views as your analytics needs change—no rebuild required.
Bring dashboards, reports, and campaign trackers together—all in one place, with no extra tools needed.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Marketing dashboard software is an online platform where your team or stakeholders can log in and access real-time marketing data, campaign insights, analytics, and performance reports in one central place. It helps you keep all your marketing metrics organized, so you can easily track progress, share updates, and make informed decisions without digging through multiple tools or spreadsheets.
Softr makes it simple to create marketing dashboard software tailored to your team’s needs. You can connect your existing data sources—like Airtable, HubSpot, Notion, monday.com, SQL, and more—and set up dashboards where users can view analytics, campaign results, and key metrics, all in a branded, user-friendly interface.
There’s no need to write any code. You can start with a template or build from scratch, customize layouts, control who can view specific data, and adjust branding to match your company. It’s fast to launch, easy to update, and flexible enough to grow as your marketing needs evolve.
You can add a wide range of features to your marketing dashboard software, depending on your workflow and goals. Here are some common options:
\- User logins – so each team member or stakeholder can access relevant dashboards
\- Custom dashboards – to display campaign performance, website analytics, or social metrics
\- Data visualizations – charts and graphs for tracking KPIs and trends
\- Tables, lists, and detail views – to organize campaign data, leads, or budget breakdowns
\- Filters and search – so users can quickly find the information they need
\- Real-time updates – to reflect the latest data from your connected sources
\- File sharing – for marketing assets, reports, or campaign documents
\- Forms – to collect feedback or submit campaign requests
\- Permissions and roles – so users only see the data they’re supposed to
All of these features can be created using Softr’s drag-and-drop blocks, so you won’t need to code. And if your needs change, you can easily update or expand your dashboards.
No coding is required. You can build your marketing dashboard software entirely with Softr’s visual editor. Everything from the layout to user permissions can be customized without writing a single line of code.
Yes. You can manage multiple clients or teams within a single marketing dashboard. Each user will see only the reports and metrics assigned to them, based on their login and role. This is especially useful for marketing agencies or teams that handle several accounts or campaigns at once.
Softr supports a wide range of data sources for your marketing dashboard. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also integrate data from other sources using the REST API.
You’re not limited to just one source. You can combine multiple data sources in the same dashboard and display them together—so your marketing dashboard can pull in insights from both Google Sheets and HubSpot, for example. Most sources support real-time, two-way sync, so your dashboard always reflects the latest data.
Yes, Softr gives you full control over how users interact with your marketing dashboard. You can customize the layout, navigation, and content to match your agency’s or team’s branding and workflow. Each dashboard section or widget can be shown or hidden depending on who’s logged in, ensuring each user only sees relevant analytics.
You can also set up different user roles, such as client, admin, or team member, and define what each role can view or edit. For example, clients can access only their campaign data, while internal team members can manage all accounts and reports. You can also create personalized dashboards by filtering marketing data for each logged-in user.
This level of customization is especially valuable when managing multiple clients, campaigns, or teams in the same marketing dashboard, keeping the experience secure, efficient, and tailored to everyone’s needs.
Yes, you can. You don’t need to import your data from another platform to get started with your marketing dashboard on Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and works seamlessly with your marketing analytics.
If you already have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those as well. You can also use the REST API connector to pull in data from other sources. This gives you complete control over how your marketing data is structured and visualized.
Yes, you can fully white-label your marketing dashboard software in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your dashboard look and feel like an extension of your agency or company. You can also remove all Softr branding, so your clients and team only see your organization’s identity throughout the dashboard experience.
Absolutely. Softr offers lots of flexibility to control both the design and layout of your marketing dashboard software. You can tweak colors, fonts, spacing, and the overall page structure to align with your brand. You decide how each dashboard page is arranged, which blocks to use, and what different users see when they log in.
To display your marketing data, you can use different types of blocks depending on your needs:
\- Table blocks – for campaign results, lead lists, or analytics reports
\- List or Card blocks – to highlight marketing metrics, team updates, or content pieces
\- Detail View – to show a single campaign or analytics snapshot in depth
\- Forms – for collecting feedback or campaign requests
\- Charts – to visualize KPIs and reporting data
\- Calendar blocks – to display campaign timelines or publishing schedules
If you need to update your dashboard later, it’s simple to make changes right in the visual builder.
Softr is designed with security as a top priority. All data in your marketing dashboard software is encrypted in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. You have complete control over who can access specific dashboards or marketing reports, thanks to role-based permissions, user management, visibility rules, and global restrictions that help safeguard sensitive marketing data.
For dashboards built on external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time according to your access settings. You always remain in control of your marketing data and who has permission to view or edit it.
Softr also follows best practices for authentication, access control, and platform security to keep your marketing information safe.
You can get started for free. Softr’s Free plan lets you publish one app with up to 10 app users and 2 user groups, supporting all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your marketing dashboard needs to support more users or advanced features, you can explore the paid plans here: <http://softr.io/pricing>
Softr makes it easy to create fully functional, user-facing apps—like marketing dashboard software, analytics hubs, or internal tools—without needing to write code or rely on developers. What sets Softr apart is how quickly you can build and launch a working dashboard, as well as how seamlessly it connects with your existing marketing data.
Unlike some no-code platforms that focus on mobile apps (like Glide) or are developer-centric (like Retool), Softr is built for non-technical teams who want total control over design, user experience, and permissions. You can build on top of live data from tools like Airtable, Google Sheets, Softr Databases, or SQL, and deliver secure, branded dashboards to your team or clients.
You can customize every aspect visually—from layout and content to user access. With built-in features like user roles, forms, conditional logic, and API support, you don’t have to piece together multiple tools to create a polished marketing dashboard.
Yes, Softr supports a wide range of integrations so you can connect your marketing dashboard software to the rest of your tech stack. Sync with tools like Stripe for payments, Intercom for communication, and automate processes with Zapier, Make, or N8N. Softr also supports REST API and webhooks for more advanced workflows.
Whether you need to push data to other systems, trigger automations based on activity, or display real-time information from your favorite marketing tools, you can build these capabilities right into your dashboard—all without coding.