Track KPIs, monitor budgets, and report on campaigns in an AI-powered system built with AI to fit your marketing workflows.


Customize a reporting dashboard that looks sleek out of the box. Add only the KPI views you need, and iterate as your workflows evolve.




Connect spreadsheets, CRMs, and ad platforms with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your campaigns.
Give each teammate the right tools and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access, so copywriters, analysts, and managers see exactly the KPIs and budget data they need.
Give different team members tailored access, so copywriters, analysts, and managers see exactly the KPIs and budget data they need.
Streamline your reporting pipelines with Softr Workflows. Trigger native automations for budget alerts or lead updates to keep marketing operations running smoothly.
Access your dashboard and check campaign performance on the go. All apps are mobile-ready out of the box.
Use Google, email, or SSO logins to give your marketing team fast, secure access to campaign insights—no IT tickets needed.
Keep your marketing and lead data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level of your dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your marketing dashboard software in minutes with AI—no dev time or manual setup needed.

Add new charts, client reporting, or KPI views as your needs evolve—without needing to start from scratch.

Start with a dashboard, then add forms, client portals, or workflow tools—all in one place with no extra costs.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




Marketing dashboard software is a centralized, visual platform where marketing teams and stakeholders can log in to view real-time data, like campaign performance, ad spend, conversion rates, and ROI. It aggregates all your essential metrics in one secure place, so you don't have to rely on scattered spreadsheets, complex BI platforms, or manual reporting. This makes it easier to track goals, optimize budgets, and provide transparent insights to clients or executive leadership.
Softr is the first AI-native platform for building business software. It makes it easy to build custom marketing dashboard software that perfectly captures how your specific team tracks performance. You can instantly generate your database, charts, and reporting logic—already connected and secure—by simply describing your needs to the AI Co-Builder.
You don't need to code anything. You can start by generating with AI, using a pre-built template, or building entirely from scratch. Everything runs on Softr Databases, the native database built into the platform, or you can seamlessly connect external tools like Airtable, Google Sheets, HubSpot, or BigQuery. You have full control to adjust the layout visually, dictate whether an agency client or an internal manager sees specific campaign data, and brand the dashboard to match your company. It's quick to launch, simple to update, and flexible enough to scale as your marketing channels grow.
You can include a wide range of features in your marketing dashboard software, blending classic functional blocks with cutting-edge AI-powered intelligence to track your campaigns:
- AI-Powered Intelligence – Use Ask AI to let your CMO query campaign data conversationally, or set up Database AI Agents to automatically summarize weekly ad performance and highlight spending anomalies.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic ROI calculator or an interactive campaign launch timeline—using the AI Code block to "vibe code" exactly what you need.
- Softr Workflows – Build native automations (like sending a Slack alert to the campaign manager) that trigger whenever a budget exceeds its cap or a daily lead target is hit.
- User Portals & Logins – Securely manage access so clients only see their own agency reports, while regional managers exclusively view their territory's metrics.
- Forms & Data Collection – Capture internal campaign briefs, UTM tracking requests, or new creative assets with custom forms.
- Dashboards & Charts – Visualize your cost-per-acquisition (CPA) and channel performance with real-time graphs and metric summaries.
- Lists & Advanced Filtering – Display lead databases or ad creatives with searchable tables, kanban boards, and detailed record views.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need something beyond the basics? Use the Vibe Coding block to generate it with AI. And as your reporting KPIs evolve, it's fully adaptable.
Vibe coding is all about moving fast and using AI to build exactly what you need. You can "vibe code" marketing dashboard software in Softr by simply describing your requirements—like tracking daily ad spend alongside MQL generation—to the AI Co-Builder. Softr then generates a production-ready analytics app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code, Softr handles the "boring 80%"—like secure authentication, database logic, and role-based permissions—natively. This means you get the speed of vibe coding without the "Day Two" headaches of managing raw code. You describe your ideal command center, Softr builds it, and it’s ready for your marketing team immediately.
Yes. You can manage multiple clients, brand accounts, or regional marketing teams in a single reporting platform. Each user only sees the performance metrics, campaign data, and budgets assigned to them securely based on their login and role. This is incredibly useful for marketing agencies providing transparent reporting to various clients, or enterprise organizations managing distinct product lines.
Yes, you can. You don't need to bring your campaign data from somewhere else to start building. If you're building a new tracker from scratch, you can use Softr Databases, which handles high-volume metrics seamlessly and is deeply integrated into the platform.
But if you already track leads, budgets, or ad spend in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also utilize the REST API connector to bring in live performance data from other specialized analytics tools. Either way, you have total control over how your marketing data is mapped out and displayed to stakeholders.
Softr Databases is the recommended native, relational data source for Softr. It is explicitly engineered for business apps, offering high performance, instant automation triggers for metric alerts, and a lightning-fast experience because your data lives right next to your frontend.
If your marketing data lives elsewhere, Softr connects to 17+ external data sources. You can easily plug in Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even combine multiple data sources in the same dashboard—meaning you could display CRM lead data from HubSpot next to operational campaign budgets from Google Sheets simultaneously. Most sources support real-time, two-way sync, so any adjustments to your marketing data instantly reflect in your dashboard.
Yes, Softr gives you absolute control over how stakeholders experience your marketing dashboard software. You can customize the layout, navigation, and visual analytics to match your company's distinct reporting style. Each metric block or chart can be dynamically shown or hidden based on exactly who is logged in.
You can set up varying user roles—such as agency client, marketing director, or campaign specialist—and define exactly what each role can view or edit. For instance, clients might only see a read-only, high-level summary of their ad performance, while an internal director can view and edit granular spend data across all active campaigns. By filtering data based on the logged-in user, you ensure the reporting experience remains highly relevant, clean, and strictly confidential.
Yes, you can fully white-label your marketing dashboard software in Softr. You can upload your agency or company logo, apply entirely custom brand colors and typographies, and host the dashboard on your own custom domain. You can also remove all Softr branding from the application, ensuring that when clients or executive stakeholders log in to check their campaigns, they experience a fully proprietary, in-house business tool.
Yes, you can. Softr gives you extensive flexibility to dictate both the design and layout of your custom marketing dashboard. You can easily adjust color palettes, fonts, spacing, and the overall page hierarchy to fit your reporting needs. You also visually control which charts are placed where, and segment views by user roles.
To effectively visualize your campaign insights, you can utilize varying blocks based on your KPIs:
- Charts – to showcase high-level metrics like month-over-month traffic, conversion funnels, or channel ROI
- Table blocks – to display structured data like keyword ranking lists, lead tables, or raw transactional ad spend
- List or Card blocks – to highlight active campaign summaries or core creative assets
- Detail View – to drill down into a comprehensive breakdown of a single campaign or channel
- Forms – to collect new marketing requests or capture UTM link details
- Calendar blocks – to visually track content publishing schedules or multi-channel rollout dates
Whenever your core KPIs change, you can update the layout in minutes right from the visual builder.
Softr is built strictly with enterprise-level security in mind. All your marketing data is encrypted in transit (TLS) and at rest, and user sessions are hosted on secure, deeply reliable infrastructure. Softr gives you full granular control over who sees which metrics. You can enforce role-based permissions, govern users directly via your data source, map out precise visibility rules to ensure agencies never see a competitor's data, and establish global application restrictions.
For dashboards utilizing Softr Databases, your data resides in Softr's heavily protected environment, hosted in Europe (Germany) and backed by SOC 2 Type II compliance. For dashboards hooked into external sources like HubSpot, Airtable, or BigQuery, Softr does not natively store your data—it intelligently queries and displays the information in real time governed by your strict access rules. You retain absolute control over your marketing intelligence at all times.
It is completely production-ready. Uniquely separated from single-layer AI tools that just "vibe code" by generating raw, custom code—which is famously fragile, difficult to secure, and hard to maintain—Softr generates your marketing dashboard software on top of a rock-solid, proprietary business software foundation.
We organically handle the "boring 80%" natively (like secure authentication, real-time database hosting, and granular stakeholder permissions) so you don't face those technical burdens later. This directly solves AI's "Day Two" problem: you unlock the magic of instant AI-generated analytics without inheriting unstable code constraints. Your resulting marketing intelligence tool is intrinsically secure, entirely scalable, and polished enough to deploy to high-value clients on day one.
Softr distinguishes itself by being the first AI-native platform designed explicitly for building serious business software. Unlike "vibe coding" prototypes that produce fragmented software, or complex, traditional no-code BI platforms that require extensive configuration hours, Softr's AI Co-Builder produces fully structured marketing reporting apps anchored to secure, production-grade infrastructure.
Its hybrid advantage radically sets it apart: you harness AI to instantly draft your metrics database, application layout, and conditional logic, and then seamlessly switch to simple visual controls for drag-and-drop customization. You experience the raw velocity of AI paired with the proven reliability of business-grade features (native authentication, customizable roles, and zero-maintenance hosting). It's crafted for non-technical marketing operators who want to transition from a dashboard concept to live, secure reporting instantly.
Yes. Softr includes powerful native workflow engines alongside a comprehensive range of integrations deeply suited for connecting your marketing dashboard software to your larger operational stack. You can automate actions via Softr Workflows—such as pinging your lead-gen team on Slack whenever a campaign organically captures a top-tier MQL, or automating weekly client recap emails.
Softr connects directly with tools like Stripe and Intercom, and fully supports robust REST APIs and webhooks. Whether you need to ingest live clicks from specific ad networks, route structured leads to another system, or trigger budget-capped alerts based on data shifts, you can build enterprise logic directly into your reporting dashboard without writing code.
Describe what you need. Softr's AI builds it in minutes.