Track assets, manage portfolios, and ensure compliance with a customizable solution tailored to your financial management needs.


Tailor your platform with just the features your team needs. Update and refine your setup as workflows change—no code or extra tools required.
Connect spreadsheets, ERPs, and investment tracking tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your assets.
Manage financial assets efficiently with custom permissions for analysts, managers, and admins. Secure logins and tailored dashboards—no IT support needed.
Provide tailored access and dashboards for analysts, portfolio managers, and executives—each role sees only relevant asset data.
Provide tailored access and dashboards for analysts, portfolio managers, and executives—each role sees only relevant asset data.
Connect with finance tools to automate portfolio updates, reporting, and compliance checks—reducing manual work.
Track and manage assets from anywhere. Access your management app on desktop or mobile out of the box.
Allow team members to sign in with Google, email, or SSO for quick, secure access to asset management features.
Protect sensitive financial asset data with robust SOC2 and GDPR compliance, plus fine-tuned access controls.
Finance teams can ask AI about asset values, reports, or trends—getting instant answers inside your asset management app.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Set up your asset management platform in minutes with drag-and-drop blocks and finance templates.
Add features like portfolio tracking or compliance workflows as your asset management needs evolve.
Manage assets, client records, and reports—all in one place, with no extra tools or logins.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Financial asset management software is a secure platform where investment managers and their clients can log in to access and manage portfolio information, performance reports, transaction histories, and important investment documents. It centralizes all communication and data, reducing the need for emails or spreadsheets, and makes it easier to stay organized, monitor assets, and provide a seamless experience for both asset managers and investors.
Softr makes it simple to create financial asset management software tailored to the way your investment firm operates. You can connect your existing data sources—like Airtable, HubSpot, Notion, SQL, and more—and set up a secure platform where clients and managers can log in, review portfolio updates, exchange documents, and submit or review investment requests, all in one place.
You don’t need any coding knowledge. You can start from a template or build your own workflow, easily adjust what data is visible to different users, brand the platform with your firm’s identity, and launch quickly. Updating the platform is straightforward, so it can evolve as your asset management needs grow.
You can add a variety of features to your financial asset management software, depending on your investment processes. Common examples include:
\- User logins – so each client can securely access their own portfolio information
\- Custom dashboards – displaying performance metrics, account balances, and recent transactions
\- Forms – for onboarding new clients, updating risk profiles, or handling investment requests
\- Document sharing – allowing clients to download statements or upload compliance documents
\- Search and filters – for quickly locating specific holdings, transactions, or reports
\- Tables, lists, and detail views – to present investment holdings, contact details, or account notes
\- Comments or status updates – for streamlined communication between managers and clients
\- Charts – to visualize portfolio allocation, performance trends, or risk exposure
\- Calendar view – for tracking review meetings, reporting deadlines, or important events
\- Permissions and roles – so clients, advisors, and administrators see only what’s relevant to them
All of these features can be built using Softr’s drag-and-drop tools, so you won’t need to write any code. The platform is flexible, making it easy to update your workflows as your needs change.
No coding knowledge is required. You can build your financial asset management software entirely with Softr’s visual editor. From setting up user roles to customizing layouts and permissions, everything can be managed without writing a single line of code.
Yes. You can manage multiple investor accounts, clients, or advisory teams in a single financial asset management portal. Each user—whether they’re an investor, advisor, or team member—only sees the portfolio data, reports, and documents assigned to them, based on their login and role. This is especially helpful for financial advisors and asset managers who need to support several client portfolios or manage collaboration between different internal teams.
Softr supports a variety of data sources, making it flexible for financial asset management use cases. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You’re also able to pull in data from other financial platforms or data providers through the REST API.
You aren’t limited to just one source. You can integrate multiple data sources into your asset management portal and display them side by side—so you could, for example, present investment portfolios from Airtable alongside CRM data from HubSpot. Most sources support real-time, two-way sync, so any portfolio or transaction changes are kept up to date automatically.
Yes, Softr gives you full control over the user experience and access permissions in your financial asset management portal. You can tailor the dashboard, navigation, and content to fit your firm’s branding and workflow needs. Each section or report can be shown or hidden depending on who’s logged in, so investors, advisors, and admin staff each see information relevant to their role.
You can set up specific user roles, like investor, advisor, or administrator, and define exactly what each type of user can view or manage. For example, investors can review only their own portfolio performance and documents, while advisors or admin users can oversee all client portfolios. You can also create personalized dashboards by filtering financial data based on the user logged in.
This advanced customization ensures that your asset management software remains secure, efficient, and tailored to each stakeholder’s needs.
Yes, absolutely. You don’t need to have existing portfolio or asset data in another tool to start using Softr for your financial asset management software. If you’re starting from scratch, you can use Softr Databases to securely manage and organize all your financial data right within the platform, which integrates seamlessly with any features you build for your asset management workflows.
If you already have data in tools like Airtable, Google Sheets, Notion, or other platforms, you can easily connect those as well. The REST API connector lets you bring in external asset or investment data too. You have full flexibility in structuring and displaying critical financial information in your portal.
Yes, you can fully white-label your financial asset management software built in Softr. You can use your own logo, brand colors, fonts, and custom domain to ensure your portal looks and feels like an extension of your firm. You can also remove all Softr branding, so your investors and stakeholders see only your company’s identity throughout their experience.
Absolutely. Softr provides you with extensive options to tailor the design and layout of your financial asset management software. You can adjust colors, fonts, spacing, and the overall page structure to match your firm’s branding. You choose how each dashboard or report is organized, select which modules appear on each page, and control what different users—such as investors or advisors—see when they log in.
To present your financial data, you can add various types of blocks as needed:
\- Table blocks – to show structured data like portfolios, holdings, or transaction histories
\- List or Card blocks – to highlight investor profiles, fund summaries, or important updates
\- Detail View – to display information for a single asset or portfolio at a time
\- Forms – for data collection, such as onboarding or compliance checks
\- Charts – to visualize investment performance and asset allocation
\- Calendar blocks – to track reporting deadlines or meetings
If you need to update your content or layout later, you can easily make changes right in Softr’s visual builder.
Softr is designed with security as a top priority. All data is encrypted both in transit (TLS) and at rest, and your financial asset management platform is hosted on secure, reliable infrastructure. You have granular control over who can access specific data, with role-based permissions, user management within your data source, custom visibility rules, and global restrictions to protect sensitive financial information.
If your app is connected to external data sources like Airtable, Notion, or SQL, Softr does not store that data—instead, it displays it in real time based on your permissions. You always maintain control over your investment data and decide who can view or update it.
Softr also adheres to industry best practices for user authentication, access control, and platform monitoring to help ensure your information is protected.
You can get started for free. Softr’s Free plan allows you to create and publish one portal with up to 10 users and 2 user groups, with support for all standard data sources such as Softr Databases, Airtable, Google Sheets, and more.
If your financial asset management software needs to support additional users or advanced features, you can explore Softr’s paid plans: <https://softr.io/pricing>
Softr is built to help you quickly create secure, fully functional investment portals, reporting dashboards, and internal financial management tools—all without writing code. What sets Softr apart is its speed from concept to deployment and its robust connection to your existing data sources.
Unlike other no-code platforms that focus on mobile apps or require more technical know-how, Softr is tailored for non-technical teams who need maximum control over layout, user experience, and data permissions. You can create branded, secure financial software that integrates with Airtable, Google Sheets, Softr Databases, or SQL, and set precise access controls for investors, advisors, and team members.
With visual customization, built-in user roles, forms, conditional logic, and API support, you don’t have to stitch together multiple tools to launch a professional asset management platform.
Yes. Softr supports a wide range of integrations to help connect your asset management system with the rest of your workflow. You can integrate with payment providers like Stripe, communication tools like Intercom, and automate processes using Zapier, Make, or N8N. Softr also offers REST API and webhook support for more advanced automations.
Whether you need to push portfolio updates to external systems, trigger compliance workflows based on user actions, or display real-time investment data from other platforms, you can build these capabilities into your financial asset management software—without writing code.