Track assets, optimize investments, and streamline reporting with a custom finance tool tailored to your organization's needs.


Set up a finance asset management solution with the features your team relies on. Add or adjust views and workflows as your needs evolve—no code required.
Connect spreadsheets, ERPs, and portfolio management tools with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your assets.
Empower your finance team to track, manage, and secure assets efficiently. Set up user groups, permissions, and automations—no IT required.
Assign tailored access and dashboards for analysts, managers, and auditors—each sees just what they need.
Assign tailored access and dashboards for analysts, managers, and auditors—each sees just what they need.
Connect with Make, Zapier, or N8N to automate asset tracking, reporting, and compliance workflows.
Track and update asset records anywhere—apps are mobile-ready for real-time access.
Enable secure logins with Google, email, or SSO so your finance team can access assets safely.
Keep sensitive asset data compliant and protected with SOC2 and GDPR standards and detailed access controls.
Finance teams can quickly ask AI about assets, values, or trends—getting clear answers right inside your management system.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your finance asset management tool in minutes with drag-and-drop blocks and templates.
Add features like custom reporting or approval flows as your asset management needs change.
Start with asset tracking, then add dashboards or client portals—all in one place, no extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












Finance asset management software is a secure digital solution designed for investment firms, wealth managers, and financial advisors to centralize portfolio information, client reports, and key communications. It provides investors and team members with a dedicated portal to access portfolio performance data, investment documents, transaction histories, and important updates all in one place. This streamlines information sharing and enhances the overall experience for both advisors and their clients.
Softr makes it easy to build finance asset management software that fits the operational needs of your investment team. You can integrate your existing data sources—like Airtable for holdings, HubSpot for client information, or Notion for compliance notes—and create a secure portal where clients and advisors can log in, view real-time portfolio updates, download financial statements, and track performance metrics, all in one place.
There’s no need for coding. You can start from a template or build your solution from scratch, customize layouts, set user permissions, and brand it to match your firm’s identity. It’s fast to deploy, simple to maintain, and adaptable as your asset management practice evolves.
You can add a wide range of features to your finance asset management software, based on your firm’s workflow. Some common options include:
\- User logins – so each client or advisor accesses only their assigned portfolios
\- Custom dashboards – to show portfolio performance, holdings breakdown, and risk metrics
\- Forms – for onboarding new investors, updating KYC information, or submitting service requests
\- Document sharing – so clients can securely access statements, agreements, or tax documents
\- Search and filters – to easily find assets, transactions, or client files
\- Tables, lists, and detailed views – to display investment records, performance history, or account notes
\- Comments or status updates – for tracking communication between advisors and clients
\- Charts and reports – to visualize asset allocation, returns, or market trends
\- Calendar view – for reporting deadlines, review meetings, or important financial events
\- Permissions and roles – ensuring sensitive data is only seen by the right individuals
Softr’s drag-and-drop interface makes it easy to add and customize these features without writing any code. If your needs change, updates to your platform are simple to make.
No coding is required. You can build your finance asset management software entirely with Softr’s visual editor. From setting up dashboards to configuring user permissions, everything can be tailored to your needs without writing a single line of code.
Yes. With the finance asset management software, you can manage multiple investor accounts, client portfolios, or advisory teams in a single platform. Each user only sees the investment data and reports assigned to them, based on their login and role. This is especially useful for wealth managers, financial advisors, or asset management firms working with a variety of clients and internal teams.
Softr supports a broad range of data sources for your finance asset management software. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in portfolio or transaction data from external sources using the REST API.
You’re not limited to just one source. You can integrate multiple data sources into the same asset management platform and display them side by side—for example, combining data from Airtable and HubSpot. Most sources support real-time, two-way sync to ensure your financial data and reports are always up to date.
Yes, Softr gives you complete control over how investors, advisors, and internal staff experience your finance asset management software. You can customize the layout, navigation, and content to fit your firm’s branding and client experience standards. Each page or section can be shown or hidden based on who’s logged in, so every client or advisor sees only the portfolios and reports relevant to them.
You can also create different user roles—like investor, advisor, or admin—and define precisely what each role can view or edit. For example, clients can access only their own investment data, while portfolio managers or compliance staff can oversee all accounts. Personalized views can also be set up by filtering data based on the logged-in user.
This flexibility is especially valuable when managing multiple clients, entities, or teams in the same platform, keeping the user experience secure and tailored for each role.
Yes, you can. You don’t need to migrate data from another system to start building your finance asset management software with Softr. If you’re starting from scratch, you can use Softr Databases, which is built into the platform and integrates perfectly with any portfolio management or reporting features you create.
If you already have client or portfolio data in tools like Airtable, Google Sheets, or other systems, you can connect those as well. The REST API connector also lets you bring in data from other sources. You have full control over how your asset and investment data is structured and displayed in your portal.
Yes, you can fully white-label your finance asset management software in Softr. You’re able to use your logo, brand colors, fonts, and a custom domain, so your investment platform feels like a seamless extension of your firm. All Softr branding can be removed, ensuring your clients only see your company’s identity throughout the entire experience.
Absolutely. Softr offers extensive flexibility for tailoring the design and layout of your finance asset management software. You can modify colors, fonts, spacing, and the overall page structure to reflect your brand. It’s easy to decide which blocks of information go where and control what clients, advisors, or investors see when they log in.
For presenting financial data, you can add blocks like:
\- Table blocks – to display asset portfolios, transaction histories, or account statements
\- List or Card blocks – for investor profiles, advisory team members, or investment products
\- Detail View – to show comprehensive account details or individual asset performance
\- Forms – for onboarding, feedback, or request submissions
\- Charts – to visualize portfolio performance, allocations, or returns
\- Calendar blocks – to highlight reporting deadlines or review meetings
You can update your content and layout at any time using the visual builder.
Softr is designed with robust security in mind, which is especially important for finance asset management platforms. All data is encrypted in transit (TLS) and at rest, and your application is hosted on secure, reliable infrastructure. You have full control over user permissions, allowing you to restrict access based on user roles—whether that's clients, advisors, or internal staff. You can manage users within your data source, set granular visibility rules, and apply global restrictions to protect sensitive financial data throughout your software.
When integrating with external data sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it securely in real time based on your access settings. You remain in complete control of your financial data at all times.
Softr also adheres to best practices for authentication, access control, and continuous monitoring to keep your information safe.
You can start building your finance asset management software for free. Softr’s Free plan allows you to publish one application with up to 10 users and 2 user groups, while supporting popular data sources like Softr Databases, Airtable, Google Sheets, and more.
If your platform needs to support more users, advanced permissions, or additional features, you can upgrade to a paid plan. For the latest details, visit: <http://softr.io/pricing>
Softr is purpose-built for creating robust, secure, and user-friendly applications—like finance asset management platforms—without requiring any coding. What makes Softr stand out is how quickly you can go from concept to live software, and how easily you can connect to your existing financial data.
Unlike some no-code platforms that focus on mobile apps or are designed for developers, Softr is ideal for teams who want maximum control over layout, user experience, and permissions. You can build directly on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and deliver a secure, branded solution your clients and advisors can access.
Everything is customizable in the visual editor—from the content and design to detailed user permissions. With built-in features like user roles, forms, conditional logic, and API support, you don’t need to cobble together multiple tools to deliver a polished finance platform.
Yes, you can. Softr makes it easy to connect your finance asset management software to the rest of your technology stack. You can integrate with services like Stripe for client payments, Intercom for support, and automate processes using Zapier, Make, and N8N. Softr also supports REST APIs and webhooks for more advanced automations.
Whether you need to send investment reports, trigger portfolio alerts, or sync data with your CRM or compliance tools, you can automate these workflows without writing code.