Visualize metrics, filter data, and share insights in an AI-powered custom reporting tool built with AI to fit your team's workflow.


Choose the exact charts and metrics your workflow requires. Customize your reporting setup now, and evolve it later as your data needs grow.






Connect spreadsheets, CRMs, and SQL databases with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business analytics.
Give each teammate the right dashboards and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different departments like marketing or sales tailored access and dashboards, so each role sees just the metrics and KPIs that matter to their specific goals.
Give different departments like marketing or sales tailored access and dashboards, so each role sees just the metrics and KPIs that matter to their specific goals.
Streamline your reporting with Softr Workflows. Trigger native notifications or data updates based on team actions to ensure everyone is working with the latest insights.
Access and update your reporting tool on the go. All charts and dashboards are mobile-ready out of the box, ensuring you have data access during meetings or in the field.
Use Google, email, or SSO logins to give your team fast, secure access to company reports—no more managing separate spreadsheets or waiting for IT tickets.
Keep your internal business data safe with SOC2 and GDPR compliance, plus fine-tuned access control that ensures data privacy at every level of your reporting system.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your custom reporting tool in minutes with AI—no manual configuration or complex setup required.

Add features like dynamic filters, insight summaries, or scheduled emails as your reporting needs evolve.

Start with a reporting tool, then add dashboards, forms, or client portals—all in one place with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A custom reporting tool is a dedicated platform where your team and stakeholders can access real-time data insights, performance metrics, and automated summaries tailored to your specific goals. It centralizes data from various sources into a cohesive interface, eliminating the need to manually compile spreadsheets or dig through scattered apps. This ensures everyone is looking at the same KPIs, making it easier to drive data-led decisions across your organization.
Softr is the first AI-native platform for building business software, making it the ideal choice for creating a custom reporting tool that evolves with your business. You can describe your reporting requirements—like tracking monthly revenue or marketing ROI—to the AI Co-Builder to instantly generate your database schema, metric dashboards, and filtering logic, all within a secure environment.
You don't need any technical skills to get started. Whether you leverage the AI Co-Builder, use a pre-built analytics template, or build from scratch, everything is powered by Softr Databases or your connected tools like Airtable, Google Sheets, HubSpot, or Snowflake. You have total visual control to design custom charts, set precise data permissions, and brand the dashboard to your company’s style. It’s fast to deploy, simple to adjust when your KPIs change, and robust enough to handle complex business data.
You can include a wide range of analytical features in your custom reporting tool to suit your specific data workflow. A high-performing reporting app typically combines interactive data visualization with AI-driven insights:
- AI-Powered Intelligence – Utilize 'Ask AI' to allow executives to query their departmental data via chat, or deploy Database AI Agents to perform automated trend analysis or data cleaning on your raw records.
- Vibe Coding Blocks – Create specialized UI components—such as a custom heat map or a bespoke financial table—using the AI Code block to describe exactly how you want your data visualized.
- Softr Workflows – Set up automated triggers, like sending a Slack alert when a specific KPI threshold is met or automatically generating a PDF summary when a reporting period ends.
- Secure Logins & Permissions – Ensure department heads only see their own budget reports while the finance team maintains a global view of all company expenses.
- Data Entry Forms – Allow team members to submit qualitative data or manual updates directly into your reports with custom forms and file uploads.
- Interactive Dashboards – Display your performance metrics using real-time bar charts, line graphs, and summary cards that update as your data changes.
- Advanced Filtering – Provide users with the ability to slice data by date range, category, or region using searchable tables and interactive filter bars.
Everything is built using Softr’s intuitive drag-and-drop system, so you can tweak your custom reporting tool without writing code. If you need a unique visualization, use the Vibe Coding block to generate it with AI.
Vibe coding is about moving from an idea to a functional reporting suite in minutes using AI. You can "vibe code" your custom reporting tool in Softr by simply describing the metrics and data sources you want to track to the AI Co-Builder. Softr then produces a professional-grade dashboard with the underlying database and logic already configured.
While other tools leave you with unmanaged code that is hard to secure, Softr manages the foundational elements—like user authentication, database connections, and data security—natively. This allows you to experience the speed of AI generation without the risk of fragile code. You describe the report you need, Softr builds the interface, and your stakeholders can start analyzing data immediately.
Yes. You can easily support multiple clients or internal departments within one reporting app. Through Softr’s granular permissions, each user only sees the specific reports and data records assigned to them based on their login. This is perfect for agencies sharing performance reports with different clients or enterprises providing specific department-level dashboards in one central location.
Yes, you can. You don't need an existing database to start building your custom reporting tool with Softr. If you're starting fresh, you can use Softr Databases to store your KPIs, records, and performance metrics directly within the platform.
However, if you already store your data in platforms like Airtable, Google Sheets, SQL, or HubSpot, you can connect them in seconds. You also have the option to use the REST API to fetch data from other business tools. This gives you total flexibility in how you structure and visualize your business metrics.
Softr Databases is the recommended native data source for building custom reporting tools. It provides high-performance data processing and instant automation triggers, ensuring your dashboards load quickly because the data resides natively on the platform.
If your reporting data is currently siloed elsewhere, Softr connects to over 17 external sources, including BigQuery, SQL Server, HubSpot, SmartSuite, and Airtable. You can even combine multiple sources into a single dashboard, allowing your reporting tool to pull sales data from HubSpot and operational costs from Softr Databases simultaneously. Most sources offer real-time, two-way sync to keep your metrics accurate.
Yes, Softr gives you comprehensive control over how users interact with your reporting tool. You can fully customize the navigation, layout, and visual display to align with your internal processes. Each reporting block—whether it's a chart or a data table—can be visible or hidden based on the user's role, ensuring confidentiality.
You can define specific roles like 'Viewer,' 'Editor,' or 'Admin' and set rules for what each can access. For example, a branch manager might only see the performance data for their specific location, while a regional director sees a consolidated view. This ensures that your reporting environment is always secure, organized, and tailored to the specific needs of each stakeholder.
Yes, you can fully white-label your custom reporting tool. By adding your company logo, custom brand colors, and professional fonts, the tool looks like an in-house developed solution. You can also connect your own custom domain and remove all 'Made with Softr' branding to provide a seamless, authoritative experience for your team or clients.
Yes, you have complete flexibility over the aesthetic and structural layout of your custom reporting tool. You can modify the grid appearance, component spacing, and page flow to make complex data easy to read. To present your data effectively, you can choose from various functional blocks:
- Table blocks – for detailed analysis of raw data like sales logs or inventory lists
- List or Card blocks – to give snapshots of project status or team performance
- Detail View – to deep-dive into a single record, such as an individual client report
- Forms – to collect manual data inputs or feedback
- Charts – to visualize trends like growth rates or conversion funnels
- Calendar blocks – to track reporting cycles and submission deadlines
If you need to change your KPIs or dashboard layout as your business grows, you can make those updates instantly using the visual builder without needing a developer.
Security is a core component of Softr. All your reporting data is encrypted in transit and at rest, and your tools are hosted on high-availability, secure infrastructure. You have full ownership over who can access specific datasets through role-based permissions and visibility rules, which can be managed directly at the data source level.
For reports built on Softr Databases, your information is stored in a secure, SOC 2 Type II compliant environment based in Germany. If you are visualizing data from external sources like BigQuery or Airtable, Softr acts as a secure display layer without permanently storing your data records. Use global restrictions and complex access rules to satisfy even the strictest corporate security requirements.
The AI-generated output is a fully production-ready application. While many AI tools merely generate 'vibe code' that is difficult to maintain, Softr builds your custom reporting tool on a scalable, enterprise-grade architecture.
We provide the critical infrastructure—such as secure hosting, user management, and encrypted data syncing—natively. This eliminates the technical debt usually associated with AI-generated software. You get the benefit of rapid AI creation with the reliability of a tool that is ready to be used by your entire organization from the moment it is generated.
Softr is the first AI-native platform specifically designed for business software. Unlike standard BI tools that can be difficult to customize for non-technical users, or simple code generators that lack security, Softr’s AI Co-Builder creates usable apps on a secure foundation.
The key advantage is our hybrid approach: use AI to architect your reporting database and dashboard in minutes, then refine it using a visual editor. You get the extreme speed of AI paired with the robustness of built-in business features like user roles, secure logins, and custom workflows. It’s built for teams that need to go from a data concept to a live tool instantly.
Yes. Softr allows you to build powerful native workflows and connect with your existing tech stack. You can automate data processing within Softr Workflows, or integrate with tools like Stripe for financial reporting or Slack for automated updates. Softr also supports webhooks and a REST API for advanced data synchronization.
Whether you need to trigger an email summary when a report is finalized or pull in dynamic data from external APIs, you can build these automated reporting flows easily without writing any code.
Go from idea to a live reporting tool in under an hour. Build and customize your dashboards without code.