Generate insights, analyze data, and share results with a tailored reporting tool that adapts to your team's unique requirements.


Set up tailored reports and dashboards for your team. Add only what you need now, and easily adjust as your reporting processes change.
Connect spreadsheets, analytics tools, and databases with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your reports.
Empower teams with personalized, secure dashboards and reports. Set up data access, permissions, and user groups in just minutes.
Give teams and roles custom access to relevant dashboards, ensuring everyone sees only their own reports and metrics.
Give teams and roles custom access to relevant dashboards, ensuring everyone sees only their own reports and metrics.
Connect your reporting tool with Make, Zapier, or N8N to schedule report delivery or trigger alerts automatically.
Access dashboards and reports from any device. All reporting views are mobile-ready by default.
Allow users to log in securely with Google, email, or SSO for instant access—no IT tickets required.
Keep reporting data secure with SOC2 and GDPR compliance, plus detailed access controls for every user.
Let AI answer finance questions and surface insights directly in your reporting tool—no need to leave your dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Create custom dashboards and reports in minutes—no code or design skills required.
Add new data sources, charts, or filters as your reporting needs change—no rework needed.
Build, view, and share all your reports and dashboards in one place, without extra tools.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A custom reporting tool is an online platform where users can securely log in to access personalized reports, dashboards, and analytics specific to their data. Instead of sifting through spreadsheets or requesting reports by email, users have all their key information in one convenient place. This streamlines the reporting process and helps your team or stakeholders stay organized and informed.
Softr makes it simple to create a custom reporting tool that matches your team’s workflow. You can connect your existing data sources—like Airtable, Hubspot, Notion, monday.com, SQL, and more—and set up a tool where users log in to view real-time reports, visualize metrics, or export data as needed.
You can add a variety of features to your custom reporting tool, depending on your reporting needs. Some common options include:
\- User logins – so each user can access their own reports or dashboards
\- Custom dashboards – to display KPIs, charts, and summary data
\- Interactive filters – to let users drill down into specific data sets
\- File export – users can download reports or data in various formats
\- Tables, lists, and detail views – to show records, transactions, or metrics
\- Scheduled email reports – to keep users updated automatically
\- Permissions and roles – so different users see only the data relevant to them
All of these features can be built using Softr’s drag-and-drop blocks, so you don’t need to code. You can always update or expand your reporting tool as your needs evolve.
No coding is needed. You can build your custom reporting tool completely with Softr’s visual editor. Layouts, user permissions, and data integration can all be set up without writing any code, making it easy for anyone to create a robust reporting solution.
Yes. You can manage multiple clients or teams in a single custom reporting tool. Each user only sees the reports and data assigned to them, based on their login and role. This is especially helpful if you need to deliver separate insights to different stakeholders from one platform.
Softr supports a wide range of data sources to power your custom reporting tool. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can even bring in data from other sources using the REST API.
You’re not limited to just one source. You can combine multiple data sources in your reporting tool and display them together—so your users can view reports that aggregate data from Airtable and HubSpot at once. Most connections support real-time, two-way sync, so your reports always show the latest information.
Yes, Softr gives you full control over how users interact with your custom reporting tool. You can tailor the layout, navigation, and available reports to fit your workflow and branding. Each page or report can be shown or hidden based on who’s logged in, ensuring every user sees only the information relevant to them.
You can also set up different user roles, such as report viewer, admin, or team member, and define exactly what each can access or modify. For example, clients might only see their own reports, while team members can access broader analytics. Personalized views can be created by filtering data according to the logged-in user.
This level of customization is especially beneficial if your reporting tool serves multiple clients or teams, keeping the experience secure, clean, and tailored for each group.
Yes, you can. You don’t need to have existing data in another tool to get started with your custom reporting tool on Softr. If you’re starting from scratch, you can use Softr Databases, which is built right into the platform and integrates seamlessly with your reporting workflows.
If you do have data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect them as well. Plus, you can pull in data from other sources using the REST API connector. Regardless of where your data lives, you have complete control over how your reports are structured and displayed.
Yes, you can fully white-label your custom reporting tool in Softr. You can use your own logo, brand colors, fonts, and custom domain to make your reporting tool feel like a seamless part of your organization. You can also remove all Softr branding, ensuring that users only interact with your company's identity throughout the experience.
Yes, you can. Softr gives you extensive flexibility to control both the design and layout of your custom reporting tool. You can adjust colors, fonts, spacing, and page structure to fit your brand guidelines. You also have the freedom to determine how each page is arranged, which blocks are used, and what different users see when they log in.
To present your reports and data, you can add different types of blocks depending on what you need:
\- Table blocks – to display structured data like report summaries, analytics tables, or performance metrics
\- List or Card blocks – for highlighting key reports, data insights, or team dashboards
\- Detail View – to show individual records or in-depth report data
\- Forms – for data input or feedback
\- Charts – to visualize trends and KPIs
\- Calendar blocks – to track reporting deadlines or events
If your needs change, updating your custom reporting tool’s content or layout is easy right in the visual builder.
Softr is designed with security as a top priority. All data is encrypted both during transmission (TLS) and at rest, and your custom reporting tool is hosted on secure, dependable infrastructure. You have full control over who can access different parts of your reporting tool. Set up role-based permissions, manage users through your data source, use visibility rules, and apply global restrictions to protect sensitive report data across your tool.
For reporting tools that pull data from external sources like Airtable, Notion, or SQL, Softr doesn’t store your data—it simply displays it in real time based on your permissions. You remain in control of your data and who can view or edit it.
Softr also adheres to industry best practices for authentication, user access, and platform monitoring to keep your information safe.
You can get started for free. Softr’s Free plan lets you publish one app, such as your custom reporting tool, with up to 10 app users and 2 user groups. It also includes support for all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your reporting tool needs more users or advanced features, you can upgrade to a paid plan. Here’s a breakdown of the options: <http://softr.io/pricing>
Softr is designed to make it easy to build fully functional, user-facing apps—like custom reporting tools, dashboards, and internal tools—without any coding. What sets Softr apart is how quickly you can go from an idea to a working app, and how seamlessly it connects with your existing data sources.
Unlike some no-code platforms that focus on mobile apps (like Glide) or are more developer-centric (like Retool), Softr is perfect for non-technical teams who want complete control over layout, user experience, and permissions. You can build your reporting tool using real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded tools that your team can log into.
With Softr, you customize everything visually—from content and design to granular user access. Features like user roles, forms, conditional logic, and API support come built in, so you don’t need to string together multiple tools to launch a polished reporting solution.
Yes. Softr offers a wide range of integrations so you can connect your custom reporting tool to your entire toolset. You can sync with services like Stripe for payments, Intercom for support, and automate processes using Zapier, Make, or N8N. Softr also supports REST API and webhooks for even more advanced workflow automation.
Whether you want to send report data to another system, trigger actions based on changes in your reports, or pull in data from other platforms, you can set it up in your reporting tool—no code required.