Monitor market trends, analyze competitor data, and gain insights with a customizable dashboard tailored to your business strategy.


Set up a competitive analysis dashboard with only the views and features your team needs. Adjust and expand as your research workflows evolve.
Connect spreadsheets, analytics tools, and other systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your market insights.
Provide teams and execs with secure, tailored dashboards. Set up roles, permissions, and data access with ease—no dev work required.
Give managers, analysts, and execs custom dashboards—each only sees the reports and metrics relevant to their role.
Give managers, analysts, and execs custom dashboards—each only sees the reports and metrics relevant to their role.
Connect with BI or reporting tools to automate report generation, notifications, or data refreshes.
View dashboards and insights anytime, anywhere. Every reporting app is mobile-ready out of the box.
Use Google, email, or SSO logins to grant secure, quick access to your reporting dashboards.
Keep performance data safe and compliant. Softr supports SOC2 and GDPR, ensuring secure reporting access.
Marketers can ask AI for insights, compare competitors, and get quick answers—right inside your Softr analysis dashboard.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your competitive analysis dashboard in minutes with drag-and-drop blocks and templates.
Add data sources, custom charts, or reports as your dashboard needs expand—no starting over.
Centralize competitor data and reporting—all in one dashboard, with no extra tools required.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A competitive analysis dashboard is a secure online platform where your team can log in to access up-to-date insights on your competitors, track key performance indicators, and review relevant market data. It centralizes information such as competitor profiles, trend reports, and benchmarking metrics—all in one place—so you don’t have to rely on scattered spreadsheets or emails. This makes it much easier to stay organized, collaborate, and make strategic decisions based on real-time data.
Softr makes it easy to create a competitive analysis dashboard that fits your team’s workflow. You can connect your existing data sources, like Airtable, Hubspot, Notion, monday.com, SQL, and more, and set up a dashboard where team members can log in, view competitor updates, analyze market trends, and collaborate on insights—all in a unified platform.
No coding is needed. You can start with a template or build from scratch, customize the layout, decide who can view or edit specific information, and brand the dashboard to reflect your company’s identity. It’s quick to set up, easy to maintain, and flexible enough to adapt as your competitive landscape evolves. This helps keep your team aligned and your strategies informed.
You can incorporate a variety of features into your competitive analysis dashboard, depending on your team’s needs. Common options include:
\- User logins – so each team member can access secure, relevant information
\- Custom dashboards – to display competitor profiles, market share, or performance metrics
\- Data visualizations – charts and graphs to highlight trends and comparisons
\- Forms – for submitting research findings, competitor sightings, or feedback
\- File sharing – to upload and download reports, presentations, or reference documents
\- Search and filters – to quickly find competitors, industries, or specific data points
\- Tables, lists, and detail views – to organize product comparisons, SWOT analyses, or activity logs
\- Comments or status updates – to facilitate team communication and collaboration
\- Calendar view – for tracking competitor events, product launches, or industry conferences
\- Permissions and roles – so only the right people can view or edit sensitive information
All of these features use Softr’s drag-and-drop blocks, so you can build and update your dashboard as your needs change—no coding required.
No coding is required. You can build your competitive analysis dashboard entirely using Softr’s visual editor. Everything from layout to permissions can be customized without writing a single line of code.
Yes. You can manage multiple competitors, teams, or stakeholders within a single competitive analysis dashboard. Each user only sees the competitive data and insights assigned to them, based on their login and role. This makes it easy to collaborate securely with different groups or departments, while keeping information organized and relevant for each user.
Softr supports a wide range of data sources for your competitive analysis dashboard. You can connect Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also pull in data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same dashboard and display them side by side—so your competitive analysis dashboard can combine information from Airtable and Google Sheets at once. Most sources support real-time, two-way sync, ensuring your dashboard data stays up to date automatically.
Yes, Softr gives you full control over how users interact with your competitive analysis dashboard. You can tailor the layout, navigation, and displayed data to fit your team’s workflow or your branding. Each page or section can be shown or hidden based on who’s logged in, so every stakeholder only sees the competitor information relevant to them.
You can also set up different user roles, such as analyst, manager, or executive, and define exactly what each role can view or edit. For example, analysts might update competitor profiles, while managers see summary dashboards. You can even create personalized views by filtering competitive data for each user. This customization keeps your dashboard secure, focused, and efficient for every team member.
Yes, you can. You don’t need to have your competitive data stored elsewhere to start building your dashboard with Softr. If you’re starting from scratch, you can use Softr Databases, which are built right into the platform and integrate seamlessly with your dashboard.
If you already track competitor information in tools like Airtable, Google Sheets, Notion, or similar, you can connect those as well. You can also use the REST API connector to bring in data from other sources. Either way, you’re in control of how your competitive analysis data is structured and displayed.
Yes, you can fully white-label your competitive analysis dashboard in Softr. You can use your own logo, brand colors, fonts, and a custom domain to make the dashboard feel like a seamless extension of your organization. You also have the option to remove all Softr branding, so your users will only see your company’s identity throughout the dashboard experience.
Absolutely. Softr gives you a lot of flexibility to control both the design and layout of your competitive analysis dashboard. You can adjust colors, fonts, spacing, and page structure to reflect your brand. You can also organize each page, choose which blocks to include, and determine what different users see when they log in.
To display your competitive data, you can add a range of blocks:
\- Table blocks – to present side-by-side comparisons, feature matrices, or market data
\- List or Card blocks – to showcase competitor profiles or product snapshots
\- Detail View – to drill into individual competitor analysis or deep-dive reports
\- Forms – for collecting feedback or new data points
\- Charts – to visualize market trends or performance metrics
\- Calendar blocks – for competitor event timelines or release schedules
If you need to update content or adjust your layout later, it’s easy to make edits in the visual builder.
Softr is designed with security as a top priority. All data in your competitive analysis dashboard is encrypted in transit (TLS) and at rest, and your dashboards are hosted on secure, reliable infrastructure. You have full control over who can view or edit data through role-based permissions, visibility rules, and user management options.
If your dashboard connects to external sources like Airtable, Notion, or SQL, Softr does not store your data—instead, it displays it in real time according to your access rules. You always control who can access sensitive competitive information.
Softr also follows industry best practices for authentication, access control, and continuous platform monitoring to keep your analysis data protected.
You can get started for free. Softr’s Free plan lets you publish one dashboard with up to 10 app users and 2 user groups, and supports all standard data sources like Softr Databases, Airtable, Google Sheets, and more.
If your competitive analysis dashboard needs more users or advanced features, you can explore the paid plans: <https://softr.io/pricing>
Softr makes it simple to build fully functional, user-facing apps—like competitive analysis dashboards—without any coding required. What stands out is how quickly you can turn your analysis workflow into a working dashboard, and how seamlessly it connects to your real-time data sources.
Unlike no-code tools that are focused on mobile apps (like Glide) or are more developer-oriented (like Retool), Softr is designed for teams looking for control over layout, user experience, and permissions. You can connect to tools like Airtable, Google Sheets, Softr Databases, or SQL and create secure, branded dashboards that team members or stakeholders can log into.
You can visually customize every aspect—from design to permissions. And with built-in features like user roles, forms, conditional logic, and API support, you can deliver a polished analysis dashboard without stitching together multiple tools.
Yes, Softr supports a wide range of integrations for your competitive analysis dashboard. You can connect with tools like Zapier, Make, and N8N to automate processes and streamline your workflow. Softr also enables integrations with external services—such as sending reports, syncing data with spreadsheets, or pulling in updates from other analysis platforms—using its REST API and webhook support.
Whether you want to notify your team about changes, trigger automations based on competitor updates, or show information from other tools, you can easily integrate these features into your dashboard, without writing any code.