Visualize metrics, track KPIs, and share reports in an AI-powered dashboard built with AI that you customize to fit your team's workflow.


Customize your dashboard setup with the exact steps and views your team needs. Add chart blocks and filters as insights evolve—no code needed.






Connect spreadsheets, CRMs, and other systems with real-time sync—or manage metrics in Softr Databases. Create a single source of truth for your business performance.
Give each teammate the right charts and access. Set up secure logins, user groups, and granular permissions—no IT support or dev work needed.
Give different team members tailored access and dashboards, so marketing, sales, and ops roles see only the KPIs and metrics that matter to them.
Give different team members tailored access and dashboards, so marketing, sales, and ops roles see only the KPIs and metrics that matter to them.
Streamline your reporting with Softr Workflows. Trigger native automations like report alerts or status updates based on data changes to keep operations running.
Access and update your metrics on the go. All dashboards are mobile-ready out of the box, allowing you to check performance from any browser.
Use Google, email, or SSO logins to give your team fast, secure access to their internal reports—no IT support tickets needed.
Keep internal reporting data safe with SOC2 and GDPR compliance, plus fine-tuned access control at every level for complete data privacy.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

Build your no code dashboard builder in minutes with AI—no manual configuration or manual charting needed.

Add features like interactive filters, executive summaries, or data alerts as your reporting needs evolve.

Start with a dashboard, then add internal tools, portals, or forms—all in one place, with no extra tools.
Co-build with AI
Simply describe what you need. Let Softr handle everything - Interface, database, workflows.
Iterate with AI or visually
Control most critical parts of your app yourself - roles, permissions, security.
Ship the same day
Invite team members or external clients and partners right away. No developer handover.
Use drag-and-drop blocks to build a portal that looks sleek and modern out of the box. Add only the features you need, and iterate as your workflows evolve.




A no code dashboard builder is a platform that allows you to create high-level visual interfaces for your business data without writing a single line of code. It transforms complex data sources like sales figures, project milestones, or inventory levels into secure, interactive charts and summaries. This enables your team to monitor key performance indicators (KPIs) in real-time, moving away from static spreadsheets and manual reporting.
Softr is the first AI-native platform for building business software, serving as a powerful no code dashboard builder that fits your specific reporting needs. You can describe your metrics to the AI Co-Builder to instantly generate your data structure, reporting pages, and filtering logic—all pre-connected and secure.
You don't need to code anything. You can start by generating with AI, using a pre-built reporting template, or building from scratch. Everything runs on Softr Databases, the native, relational database built into the platform, or you can connect external tools like Airtable, Google Sheets, HubSpot, and more. You have full control to adjust the charting layouts visually, decide which team members see which metrics, and brand the dashboard to match your company's identity. It's quick to get up and running, simple to update, and flexible enough to scale as your data complexity grows.
You can include a wide range of features in your dashboard, depending on what your specific reporting workflow looks like. A great automated dashboard usually mixes classic visual blocks with AI-powered intelligence:
- AI-Powered Intelligence – Use Ask AI to let executives query their sales or ops data conversationally, or set up Database AI Agents to automatically categorize expenses or summarize monthly performance.
- Vibe Coding Blocks – Build complex, custom UI elements—like a dynamic interactive map or a specialized finance gauge—using the AI Code block to "vibe code" exactly the visualization you need.
- Softr Workflows – Build native automations (like an alert sent to Slack when a KPI hits a certain threshold) that trigger whenever your data is updated.
- User Portals & Logins – Securely manage access so department heads only see their specific budget dashboards while the CFO maintains a full global view.
- Forms & Data Collection – Capture manual field inputs or status updates with custom forms that immediately update your charts.
- Dashboards & Charts – Visualize your performance with bar charts, line graphs, and summary cards that refresh in real-time.
- Lists & Advanced Filtering – Manage your raw data with searchable tables and drill-down views to see the records behind the numbers.
Everything is built using Softr's drag-and-drop blocks, so you can create these features without writing code. Need a unique visualization? Use the Vibe Coding block to generate it with AI.
Vibe coding is all about moving fast and using AI to build the exact reporting interface you need. You can "vibe code" a dashboard in Softr by simply describing your required metrics and data structure to the AI Co-Builder. Softr then generates a production-ready reporting app on top of a stable, secure foundation.
Unlike other tools that just generate raw, fragile code for charts, Softr handles the "boring 80%"—like user authentication, database syncing, and row-level security—natively. This means you get the speed of vibe coding your analytics without the "Day Two" headaches of managing raw visualization libraries. You describe the insights you want, Softr builds the dashboard, and it’s ready for your stakeholders instantly.
Yes. Using Softr as your no code dashboard builder, you can manage multiple departments or teams in a single application. Each user only sees the specific charts and data tables assigned to them, based on their login and role. This is perfect for internal operations where managers need to see team-specific productivity while executives need an aggregated view across the whole company.
Yes, you can. You don't need to have a pre-existing database to start building your dashboard with Softr. If you're starting from scratch, you can use Softr Databases, which is built into the platform and allows you to define your own fields and records to track your business metrics directly.
But if you already have your reporting data in tools like Airtable, Google Sheets, HubSpot, Notion, or SQL, you can connect those as well. You can even use the REST API connector to bring in live data from other third-party sources. You have full control over how your dashboard data is structured and visualized.
Softr Databases is the recommended native data source for building dashboards. It is built explicitly for business apps, offering the highest performance for large datasets, instant automation triggers, and a lightning-fast experience because the metrics are native to the platform.
If your data lives elsewhere, Softr connects to 17+ external sources. You can build dashboards on top of Airtable, Google Sheets, HubSpot, SmartSuite, BigQuery, and more. You can even combine multiple sources into one app—so one chart pulls from HubSpot CRM data while another displays financial data from a SQL database. Most sources support real-time, two-way sync, ensuring your dashboard metrics are always up to date.
Yes, Softr gives you full control over how users interact with your reporting dashboard. You can customize the layout, navigation, and visual style to match your brand. Each chart or data block can be shown or hidden based on the logged-in user, ensuring sensitive financial or HR data is only visible to authorized personnel.
You can also set up different user roles, such as Viewer, Manager, or Admin—and define exactly what each role can see or edit. For example, a salesperson can only see their own performance charts, while a regional manager can see all sales in their territory. This level of customization ensures a clean, secure, and highly relevant experience for every team member.
Yes, you can fully white-label your dashboard in Softr. You can use your own logo, company brand colors, custom fonts, and a custom domain to make the reporting tool feel like a proprietary internal system. You can also remove all Softr branding, so your team or external partners only see your brand's identity when viewing their reports.
Yes, you can. Softr provides immense flexibility to control both the design and layout of your dashboard. You can adjust colors to match your brand's aesthetic, change typography, and arrange page layouts to prioritize the most important KPIs.
To display your data, you can choose from various functional blocks:
- Table blocks – for drill-down access to specific transaction or project records
- List or Card blocks – to showcase top-performing products or team members
- Detail View – to zoom in on a single client's performance metrics
- Forms – to input new data goals or update project statuses
- Charts – to visualize trends via bar, line, or pie graphs
- Calendar blocks – to track deadlines and campaign launches
If your reporting needs change, it is easy to rearrange or add new visualizations directly in the visual editor.
Softr is built with enterprise-grade security. All reporting data is encrypted in transit and at rest, and your dashboards are hosted on secure infrastructure. Softr gives you granular control over data visibility: you can set up role-based permissions so that specific users only see specific rows or columns of data.
For dashboards using Softr Databases, your data is stored in a secure environment hosted in Germany with SOC 2 Type II compliance. For dashboards connected to external sources like BigQuery or SQL, Softr doesn't store your data locally—it fetches and displays it in real-time based on your permission settings. You are always in control of who can view or edit your business intelligence.
It is fully production-ready. Unlike many AI tools that just "vibe code"—generating fragile code snippets that break when data formats change—Softr builds your dashboard on top of a stable, business-grade foundation.
We handle the "boring 80%" like secure logins, data syncing, and permission logic natively. This solves the "Day Two" problem of AI: you get the speed of instant dashboard generation without the headache of managing raw, unreliable visualization code. Your dashboard is secure, scalable, and ready to be used by your management team from day one.
Softr is the first AI-native platform specifically designed for business software. Unlike pure visualization tools that create static charts or traditional no-code tools that are difficult to setup, Softr's AI Co-Builder creates entire data ecosystems in minutes.
What sets it apart is the hybrid advantage: you can use AI to generate your database schema, dashboard UI, and permission logic instantly, then use visual controls for precise design tweaks. You get the speed of AI with the reliability of built-in business infrastructure like granular user roles and secure hosting. It's designed for teams who need more than just a chart—they need a functional, secure internal tool.
Yes. Softr supports powerful native workflows and a wide range of integrations to connect your dashboard to your existing stack. You can automate tasks using Softr Workflows, such as sending an automated report summary via email when a weekly goal is met. Softr also integrates with tools like Slack, Stripe, and Zapier, and supports REST APIs and webhooks for advanced data syncing.
Whether you need to push dashboard data to another system or trigger business processes based on KPI changes, you can build it all into your Softr app without writing code.
Describe what you need. Softr's AI builds your custom reporting tool in minutes, no dev work required.