Manage subscribers, track engagement, and optimize campaigns with a flexible tool tailored to your email marketing needs and goals.


Set up only the views and features your email marketing workflow needs. Adjust as your list grows or your processes change—no code required.
Connect spreadsheets, CRMs, and email platforms with real-time sync—or manage everything in Softr Databases. Create one source of truth for your subscribers.
Give your marketing and sales teams the right access to manage subscribers and campaigns. Set up secure logins, user groups, and permissions—no IT support needed.
Give marketers and sales reps tailored dashboards, so each role only sees the contacts and campaigns relevant to them.
Give marketers and sales reps tailored dashboards, so each role only sees the contacts and campaigns relevant to them.
Connect with tools like Make, Zapier, or N8N to sync contacts, automate email sequences, and reduce manual work.
Access and manage subscriber data from anywhere. All apps are mobile-ready out of the box.
Allow teams to log in using Google, email, or SSO for fast, secure access to the CRM—no IT help needed.
Keep subscriber and campaign data safe with SOC2 and GDPR compliance plus fine-tuned access control.
Marketers can ask AI about subscriber lists or engagement and get quick answers right inside your email tool—no extra setup.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Launch your subscriber CRM in minutes with drag-and-drop blocks and ready-made templates.
Add new fields, filters, or email integrations as your subscriber lists and campaigns scale.
Manage subscribers, campaigns, and reports in one place—no need for extra tools or seats.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












An email marketing subscriber management tool is a secure platform where you can organize, track, and manage your email subscribers all in one place. This tool lets you view subscriber details, monitor engagement, segment your audience, and handle subscription preferences easily. It streamlines how you interact with your audience and keeps your email marketing efforts organized, so you don’t need to juggle spreadsheets or separate contact lists.
Softr makes it simple to create an email marketing subscriber management tool tailored to your workflow. You can connect your existing subscriber data from platforms like Airtable, HubSpot, Notion, monday.com, SQL, and more, allowing you to centralize all subscriber management tasks—like segmenting lists, tracking engagement, and updating preferences—in one secure space.
No coding is required. You can start with a template or build from scratch, customize the interface, decide who can access certain subscriber lists, and brand everything to match your organization. It’s fast to launch, easy to update, and flexible enough to grow as your email marketing needs evolve.
Your email marketing subscriber management tool can include a variety of features, depending on your team’s workflow. Some of the most common ones are:
\- User logins – so team members can securely access and manage subscriber data
\- Custom dashboards – to display key metrics like open rates, click rates, or subscriber growth trends
\- Forms – for adding new subscribers, updating details, or collecting preferences
\- File sharing – for uploading assets like templates or compliance documents
\- Search and filters – to help you quickly find subscribers or segment lists
\- Tables, lists, and detail views – to organize subscriber information, campaign history, or engagement data
\- Comments or status updates – for team collaboration and tracking changes
\- Charts – to visualize performance metrics and subscriber analytics
\- Permissions and roles – so different team members can only access what they need
All of these can be built using Softr’s drag-and-drop blocks, with no coding needed. If your processes change, it’s easy to update your tool at any time.
No coding is necessary. You can build your entire email marketing subscriber management tool using Softr’s visual editor. Everything—from the layout to user permissions—can be set up and customized without writing a single line of code.
Yes. You can manage multiple subscriber lists or campaigns in a single email marketing subscriber management tool. Each user only sees the subscriber data and campaign details assigned to them, based on their login and role. This is especially useful for marketing teams, agencies, or organizations that run multiple email campaigns for different audiences.
Softr supports a wide range of data sources for managing your email subscribers and campaigns. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also bring in data from other sources using the REST API.
You’re not limited to just one. You can integrate multiple data sources into the same app and display them together—so your email marketing subscriber management tool can pull in data from both Airtable and HubSpot at once. Most sources support real-time, two-way sync, so any changes in your app or data source stay in sync automatically.
Yes, Softr gives you full control over how users experience your email marketing subscriber management tool. You can customize the layout, navigation, and content to match your brand and workflow. Each page or block can be shown or hidden based on who’s logged in, so every user sees only the subscriber lists and campaigns relevant to them.
You can also set up different user roles, such as marketer, admin, or campaign manager—and define exactly what each role can view or edit. For example, marketers can see only the subscriber segments they manage, while admins can oversee all campaigns and data. You can also create personalized views by filtering subscriber data based on the logged-in user.
This level of customization is especially useful when you’re managing multiple campaigns, audiences, or teams in the same tool. It helps keep the experience clean, secure, and tailored to each user.
Yes, you can. You don’t need to have existing subscriber data in another tool to start building with Softr. If you’re starting from scratch, you can use Softr Databases, which are built into the platform and integrate perfectly with your email marketing subscriber management tool.
But if you already have subscriber lists or campaign data in tools like Airtable, Google Sheets, HubSpot, Notion, Coda, monday.com, Supabase, or SQL, you can connect those too. You can also use the REST API connector to bring in subscriber data from other sources. Either way, you have full control over how your subscribers and campaigns are structured and displayed in your tool.
Yes, you can fully white-label your email marketing subscriber management tool in Softr. You can use your own logo, brand colors, fonts, and custom domain to make the tool feel like a seamless part of your brand. All Softr branding can be removed, so your subscribers and team members see only your company’s identity throughout the platform.
Absolutely. Softr gives you plenty of flexibility to design and structure your email marketing subscriber management tool. You can adjust colors, fonts, spacing, and page layouts to match your brand’s identity. You also have control over how pages are organized, which blocks are used, and what different users see on login.
To visualize your subscriber data and campaign activity, you can add different types of blocks based on your needs:
\- Table blocks – to show subscriber lists, campaign statuses, or engagement metrics
\- List or Card blocks – to highlight subscriber profiles, segments, or campaign templates
\- Detail View – to display individual subscriber details or specific campaign performance
\- Forms – for collecting new subscriber data
\- Charts – to visualize open rates, click rates, and other analytics
\- Calendar blocks – to display campaign schedules or important dates
If you need to make changes later, you can easily update your design in the Softr visual builder.
Softr is built with security as a priority. All data, including your subscriber information and campaign data, is encrypted in transit (TLS) and at rest. Your email marketing tool is hosted on secure, reliable infrastructure. You have full control over who can view or manage subscriber data using role-based permissions, user management within your data source, visibility rules, and global access restrictions.
If you’re using external data sources, like Airtable or Google Sheets, Softr doesn’t store your data directly—it just displays it in real time according to your access settings. You stay in control of your subscriber data at all times.
Softr also follows industry best practices for authentication, access control, and platform monitoring to ensure your information stays protected.
You can get started for free. Softr’s Free plan lets you publish one app—such as your email marketing subscriber management tool—with up to 10 app users and 2 user groups, including support for all standard data sources like Softr Databases, Airtable, and Google Sheets.
If you need to manage more subscribers, add advanced features, or scale up, you can explore Softr’s paid plans here: <https://softr.io/pricing>
Softr makes it easy to build complete, user-facing apps—like an email marketing subscriber management tool—without any coding. You can quickly launch a platform for managing subscribers, campaigns, and analytics, all connected to your existing data.
Unlike some no-code tools that are focused on mobile apps or are more developer-oriented, Softr is designed for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from sources like Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded solutions for your marketing team.
Everything is customizable visually, from content and design to user access levels. And with user roles, forms, conditional logic, and API support built in, there’s no need to cobble together multiple tools to get a polished subscriber management solution.
Yes. Softr offers a range of integrations so you can connect your subscriber management tool to the rest of your marketing stack. You can automate tasks with platforms like Zapier, Make, and N8N, or integrate directly with email services, CRMs, and analytics tools. Softr also supports REST API and webhooks for advanced automations.
Whether you want to sync subscriber data to other platforms, trigger automations from subscriber actions, or display external analytics, you can set it up in your Softr app—no coding required.