CRM

Build your own email marketing subscriber management tool, no code required

Manage subscribers, track engagement, and optimize campaigns with a flexible tool tailored to your email marketing needs and goals.

Screenshot of an email marketing subscriber management tool interface, displaying a dashboard with subscriber lists, search and filter options, and action buttons for adding or managing subscribers.
email marketing subscriber management tool mobile ui
Loved by 800,000+ teams around the globe
Data Management

Bring all your subscriber data together in real time

Connect spreadsheets, CRMs, and email platforms with real-time sync—or manage everything in Softr Databases. Create one source of truth for your subscribers.

Explore all data sources
Power

Custom access for every team. Built-in security, no dev time.

Give your marketing and sales teams the right access to manage subscribers and campaigns. Set up secure logins, user groups, and permissions—no IT support needed.

Advanced permissions

Give marketers and sales reps tailored dashboards, so each role only sees the contacts and campaigns relevant to them.

User groups

Give marketers and sales reps tailored dashboards, so each role only sees the contacts and campaigns relevant to them.

Automations

Connect with tools like Make, Zapier, or N8N to sync contacts, automate email sequences, and reduce manual work.

Works on any device

Access and manage subscriber data from anywhere. All apps are mobile-ready out of the box.

Easy, secure logins

Allow teams to log in using Google, email, or SSO for fast, secure access to the CRM—no IT help needed.

Security

Keep subscriber and campaign data safe with SOC2 and GDPR compliance plus fine-tuned access control.

AI Magic

AI Assistant for Your Subscribers

Marketers can ask AI about subscriber lists or engagement and get quick answers right inside your email tool—no extra setup.

Why Softr

Why Softr vs other software

No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.

UI screenshot of Softr drag-and-drop dashboard setup for building email marketing subscriber management tool

Easy, fast setup

Launch your subscriber CRM in minutes with drag-and-drop blocks and ready-made templates.

UI screenshot of Softr dashboard with resources, contacts, finances, and projects modules

Consolidate your stack

Add new fields, filters, or email integrations as your subscriber lists and campaigns scale.

Integration logos showing Softr connected with Airtable, Notion, Google Sheets, HubSpot, SQL, Rest API, and more.

Flexible as you grow

Manage subscribers, campaigns, and reports in one place—no need for extra tools or seats.

“We’re not coders or developers, but Softr is so easy to use and learn — it lets us run with our ideas.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals
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“With Softr we’re able to experiment and innovate at the speed of conversation, which gives users a sense of control and ownership.”
Oliver Thomas
Maker Digital Systems Architect, MIT
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“The biggest benefit we’ve found with Softr is how customizable and flexible it is. We’ve been able to create a platform that is adapted to our fairly complicated needs.”
Isobelle Ford
Founder & Director, Skylight Ventures
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“We’ve been able to create multiple client and employee portals with Softr and it works like magic. The integration with monday.com is seamless.”
Jesuena Estoque Reimer
Founder, Mindflows
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“Building our sustainability training app on Softr let us deliver an intuitive user experience to over 5,000 professionals in days without writing a single line of code.”
Guillaume Duvernay
Growth Lead, Plan A
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“I’ve dreamed of having a client portal for probably 10 years. I tried many different tools, got frustrated, and let it go. Then I played with Softr and immediately went “this is it!”
Rebecca Berneck
CEO, Officeheads
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How It Works

Build a fully custom email marketing tool in minutes

Connect to your data in seconds

Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.

Customize layout and logic

Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.

Publish and launch

Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.

“Our submission process used to be on paper. Now clinics use our Softr customer portal and submit in a few clicks. It saves 3-4 hours a day of at least one employee’s time.”
Ashley Kalinauskas
CEO, Torigen Pharmaceuticals

250+

veterinary clinics using the portal

600+

submissions processed per month
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Frequently asked questions

What is an email marketing subscriber management tool?
What are the benefits of building an email marketing subscriber management tool with Softr?
What types of features can I build into my email marketing subscriber management tool?
Do I need to know how to code to build an email marketing subscriber management tool in Softr?
Can I manage multiple subscriber lists or campaigns in the same email marketing subscriber management tool?
Which data sources does Softr support?
Can I customize the user experience and permissions?
Can I use Softr if I don’t already have my subscriber data in another tool?
Can I white-label my email marketing subscriber management tool in Softr, including using my own branding?
Can I customize the design and layout of my email marketing subscriber management tool?
How secure is my data in Softr apps?
How much does it cost to build an email marketing subscriber management tool with Softr?
How is Softr different from other no-code tools?
Can I automate workflows and integrate with other tools?

Related use cases

Build your email marketing tool effortlessly

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