Visualize data, track metrics, and make informed decisions with customizable dashboards tailored to your small business needs.


Set up dashboards with only the views and features your business relies on. Add new options or tweak your setup as your needs and workflows change.
Connect spreadsheets, accounting tools, and project management systems with real-time sync—or manage everything in Softr Databases. Create a single source of truth for your business.
Empower your small business with secure, customizable dashboards and reports. Set up granular access, user groups, and permissions in minutes—no IT required.
Create groups for sales, finance, or management—each with tailored dashboard views and analytics.
Create groups for sales, finance, or management—each with tailored dashboard views and analytics.
Connect your dashboards with Make, Zapier, or N8N to automate report updates and alerts.
Access dashboards and insights on desktop or mobile—perfect for business owners and teams on the go.
Enable email, Google, or SSO logins to give your team fast, secure access to business data.
Protect your business data with SOC2 and GDPR compliance, plus robust access controls for every user.
Ask AI about sales, trends, or metrics—get instant answers from live data, right in your dashboard or reporting app.
No more one-size-fits-all tools or costly custom builds. Softr is easy to use and fully customizable, so you can launch faster, adapt as you grow, and skip the complexity of traditional software.
Build your small business dashboards in minutes with drag-and-drop blocks and simple templates.
Add new reports, data sources, or team access as your dashboard needs change—no starting over required.
Combine dashboards, reports, and key business tools—all in one place, with no extra subscriptions.
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.












A dashboard for small business is a secure, interactive space where you and your team can log in to view key business data—such as sales, inventory, performance metrics, and project updates—all in one place. Instead of juggling spreadsheets or scattered reports, everything you need to run your business efficiently is organized in a single, easy-to-use hub. This helps you make informed decisions and keep everyone on the same page.
Softr makes it simple to build dashboards for your small business that fit the way you work. You can connect your existing data sources—like Airtable, Notion, Hubspot, or Google Sheets—and have all your business information, KPIs, and insights displayed in a way that makes sense for your team. You don’t need to code anything, and you can start with a template or customize it from scratch. With flexible layouts, role-based access, and your own branding, it’s fast to launch and easy to update as your business grows.
You can build a variety of features into your small business dashboard, depending on your specific needs. Common options include:
\- User logins – so team members or managers can access their own relevant data
\- Custom dashboards – to display sales figures, project statuses, or financial performance
\- Interactive charts – for tracking growth, revenue, or other business KPIs
\- Tables and lists – to keep track of tasks, inventory, or client information
\- Forms – for submitting requests, capturing leads, or collecting team feedback
\- Calendar view – for important deadlines, meetings, or events
\- Search and filters – so users can quickly find the data they need
\- Permissions and roles – to ensure everyone only sees what’s relevant to them
All of these features can be set up using Softr’s drag-and-drop interface, allowing you to update and customize your dashboard as your business evolves.
No coding is required. You can build your small business dashboard entirely using Softr’s visual editor. Everything from layout, charts, and permissions can be customized without writing a single line of code.
Yes. You can manage multiple client accounts, teams, or projects within a single dashboard for your small business. Each user only sees the data and insights relevant to them, based on their login and assigned role. This makes it easy to handle different clients, departments, or business functions from one place, keeping your operations organized and efficient.
Softr supports a wide range of data sources, making it flexible for small business dashboards. You can connect to Airtable, Google Sheets, Notion, Coda, monday.com, HubSpot, Clickup, Xano, Supabase, PostgreSQL, MySQL, SQL Server, MariaDB, BigQuery, and more. You can also use the REST API to bring in data from other sources. You’re not limited to just one—your dashboard can display information from multiple sources side by side, and most connections support real-time, two-way sync, so your data stays up-to-date automatically.
Yes, Softr gives you full control over the user experience and permissions in your small business dashboard. You can tailor the layout, navigation, and content to match your brand and business workflow. Each page or section can be shown or hidden based on who’s logged in, ensuring users only see information relevant to their role. You can set up different user types, such as manager, staff, or client, and define exactly what each one can view or edit. This makes it easy to create secure, personalized experiences for everyone involved in your business.
Absolutely! You don’t need to have your data stored elsewhere to start building a dashboard for your small business with Softr. You can use Softr Databases, which are built right into the platform, letting you organize your business information from scratch. If you already track information in tools like Airtable, Google Sheets, or similar, you can also connect those directly. Either way, you have complete control over how your small business data is structured and displayed in your dashboard.
Yes, you can fully white-label your small business dashboards in Softr. You can use your own logo, brand colors, fonts, and even a custom domain to make the dashboards feel like a true extension of your company. You can also remove all Softr branding, so team members and stakeholders only see your business’s identity throughout the dashboard experience.
Absolutely. Softr gives you plenty of flexibility to control both the design and layout of your small business dashboards. You can adjust colors, fonts, spacing, and the structure of each page to match your company’s style. You decide how each dashboard page is organized, where different blocks are placed, and what information is visible to different users.
To show your business data, you can add various blocks based on your needs:
\- Table blocks – to present sales records, inventory, financial summaries, or task lists
\- List or Card blocks – to highlight team members, services, or customer profiles
\- Detail View – to drill down into a specific project or account
\- Forms – to collect data and feedback
\- Charts – to visualize key metrics and trends
\- Calendar blocks – to display important deadlines or events
If your business needs change, you can easily update your dashboards right from the visual builder.
Softr is designed with strong security measures. All data is encrypted in transit (TLS) and at rest, and your small business dashboards are hosted on secure, reliable infrastructure. You have full control over who can view or edit data through role-based permissions, user management from your data source, and granular visibility rules to safeguard sensitive business information.
For dashboards connected to external sources like Airtable, Notion, or SQL, Softr does not keep your data—it just displays it live based on your access settings. You’re always in control of your data and who can access it.
Softr follows best practices for authentication, access management, and continuous monitoring to help keep your small business data safe.
You can get started for free. Softr’s Free plan lets you publish one dashboard with up to 10 users and 2 user groups, and includes support for all standard data sources like Softr Databases, Airtable, and Google Sheets.
If your business needs more users or advanced features, you can explore the paid plans here: <http://softr.io/pricing>
Softr is designed to make it simple for anyone to build powerful dashboards for small business—no coding or developers required. What really sets it apart is how quickly you can turn your business data into interactive dashboards, and how easily you can connect to your current data sources.
Unlike some no-code platforms that target mobile apps (like Glide) or are more developer-focused (like Retool), Softr is made for non-technical teams who want full control over layout, user experience, and permissions. You can build on top of real-time data from Airtable, Google Sheets, Softr Databases, or SQL, and create secure, branded dashboards for your team or clients.
You can visually customize everything—from the content and appearance to user access. With built-in features like user roles, forms, conditional logic, and API support, you don’t have to piece together multiple tools to create a professional dashboard.
Yes. Softr offers a range of integrations so you can connect your small business dashboards to the rest of your tool stack. You can link with services like Stripe for payments, Intercom for support, and automate tasks using Zapier, Make, or N8N. Softr also supports REST API and webhooks for custom workflows.
Whether you need to send data to another system, trigger automations based on dashboard activity, or display information from other apps, you can build it all into your dashboards—no coding required.