CRM (Customer Relationship Management) Tools

CRM software helps real estate agents manage client relationships, track leads, and streamline communications. They help agents ensure that no lead falls through the cracks, offering features like automated follow-ups and client interaction tracking.

Lead generation tools

Lead generation software helps agents attract potential buyers or sellers and convert them into clients. These tools often integrate with CRMs to make the follow-up process seamless.

Property management software

For agents managing rental properties, property management software simplifies tasks like tracking tenants, collecting rent, managing leases, and handling maintenance requests. Property insurance is an important consideration, with requirements varying by region. In Houston home insurance policies, for example, coverage may include risks such as flooding or hurricanes. Regardless of location, insurance is essential for protecting both landlords' and tenants' interests, and property management software can help manage these aspects efficiently.

Real estate marketing tools

Real estate agents use marketing software to promote their listings. From creating IDX websites and landing pages to running email campaigns and doing social media marketing, these tools help agents reach more potential buyers and sellers.

Transaction management software

Transaction management software helps agents handle contracts, paperwork, and transactions efficiently. By automating document management and tracking progress, these tools simplify the closing process for everyone involved.

1. Softr

Softr is a no-code platform that allows real estate agents to build customized web applications for property listings, client management, booking systems, and marketing tools without needing technical skills.

Softr empowers real estate agents to create professional and engaging online presences. They can easily design custom websites to showcase their listings, highlight their expertise, and generate leads. Additionally, Softr's integration capabilities allow agents to build their own web apps by connecting their CRM, marketing tools, and other essential applications.

Key features:

1. Drag-and-drop web app builder
2. Customizable pre-built templates for real estate client portals, CRMs, property listings, and more
3. Booking and scheduling tools for property viewing, meetings and consultations
4. Form builder for rental applications, property requests, lead capture, and more
5. Client portals to communicate with buyers, sellers, and renters
6. Customized dashboards for tracking sales performance, lead gen, and other key metrics
7. CRMs to track leads, manage interactions and follow up on inquiries
8. Create dynamic, searchable property listings with detail information, images, and virtual tours

Pros:

1. Highly versatile to fit specific needs
2. User-friendly interface
3. Affordable plans with straightforward, budget-friendly pricing
4. Excellent customer support and active user community, continuous improvement of platform based on user suggestions
5. Scalable from small businesses to large enterprises

Cons:

1. Limited design customization options compared to professional web development tools
2. May require a learning curve for more complex projects

Pricing: Softr offers a range of plans to suit different needs and team sizes:

1. Free plan available (1 published app, 10 app users, 2 user groups)
2. Basic: $29/month (3 published apps, 20 app users, 2 user groups)
3. Professional: $139/month (Unlimited apps, 100 app users, 5 user groups)
4. Business: $269/month (Unlimited apps, 2500 app users, unlimited user groups)
5. Enterprise: Custom pricing

Customer review:

"Softr has a great support team which is quick, knowledgeable and very friendly. This helps a lot when you're building new solutions. Beyond that, Softr has a great UX and is very simple to set-up with your Airtable data. I’m mainly building internal tools for real estate agencies, private health industry, and legal." - Riccardo F., G2

2. Zillow Premier Agent

Zillow Premier Agent is a lead generation platform designed for real estate agents to connect with homebuyers and sellers. It helps agents by providing access to potential leads from Zillow's vast user base, while also offering tools to manage client relationships and advertise listings.

Key features:

1. Lead generation from Zillow and Trulia
2. CRM tools
3. Ad campaigns to promote property listings
4. Agent profile on Zillow

Pros:

1. Access to a large pool of potential buyers and sellers
2. Comprehensive advertising tools
3. Mobile app for on-the-go lead management

Cons:

1. Can be expensive, especially in competitive markets
2. Limited customization options
3. CRM features are limited compared to dedicated real estate CRM tools
4. Reliance on Zillow for lead generation

Pricing: Varies based on zip code and competition.

3. Propertybase

Propertybase is an all-in-one real estate platform that offers CRM, marketing, and website management tools specifically tailored for real estate professionals. It helps agents manage leads, track deals, and run targeted marketing campaigns, all from one platform.

Key features:

1. Robust CRM system for tracking leads and managing deals
2. IDX website builder
3. Built-in marketing automation
4. Lead routing and distribution
5. Advanced analytics and reporting tools

Pros:

1. Powerful automation features
2. Feature-rich, with integrated all-in-one CRM, marketing, and website tools.
3. Highly customizable to fit real estate teams' needs.
4. Scalable for both small and large agencies.

Cons:

1. Can be complex to set up and use
2. May be overkill for individual agents or small teams
3. Higher price point compared to simpler solutions

Pricing: Custom pricing based on team size and needs, starting at $79/user/month.

4. BoomTown

BoomTown is a lead generation and marketing platform for real estate agents. It provides tools for capturing leads, nurturing them through the sales pipeline, and closing deals.

Key features:

1. Lead generation and management
2. Email and SMS marketing automation
3. IDX website builder
4. Predictive CRM that identifies untapped opportunities

Pros:

1. Comprehensive solution for lead generation and management
2. User-friendly interface
3. Powerful CRM with AI-driven insights
4. Responsive mobile app for on-the-go use

Cons:

1. May be more than individual agents need
2. Pricey compared to other tools
3. May require a learning curve for advanced features

Pricing: According to Capterra, pricing starts at $1000 per month, with custom pricing for larger teams. BoomTown offers four packages: Launch, Core, Grow and Advance, each with different feature sets and pricing. Contact the vendor for more information.

5. Real Geeks

Real Geeks is an all-in-one real estate platform that offers a range of tools for agents, including CRM, lead generation, and marketing.

Key features:

1. CRM system for lead and client management
2. Lead generation tools with analytics
3. Marketing automation for email and SMS campaigns
4. IDX website creation, with customizable websites and landing pages
5. Integration with popular tools (e.g. Google Calendar, Mailchimp)

Pros:

1. Comprehensive platform for managing all aspects of a real estate business
2. More affordable than other all-in-one real estate software
3. IDX website optimized for lead gen and SEO
4. User-friendly interface
5. Strong focus on agent productivity

Cons:

1. May not be as powerful as some dedicated CRM systems
2. Limited to 10 CRM users on the Conquer plan

Pricing:

All Real Geeks plans come with a one time sign-up fee in addition to a monthly subscription cost.

1. Establish: $299/month
2. Grow: $599/month
3. Expand: $999/month
4. Conquer: $1599/month

6. kvCore

kvCORE is a real estate technology platform that offers a suite of tools for agents, including CRM, lead generation, marketing, and transaction management. It's particularly popular for its focus on team collaboration and productivity.

Key features:

1. Robust CRM for managing client interactions.
2. Lead generation tools and custom IDX websites.
3. Automation for email, SMS, and marketing campaigns.
4. Analytics and reporting for performance tracking.
5. Integration with popular tools (e.g., Google Calendar, Mailchimp)

Pros:

1. Strong focus on team collaboration and productivity
2. Comprehensive platform for managing all aspects of a real estate business
3. Powerful CRM features
4. Customizable workflows

Cons:

1. Can be complex to set up and learn, not as user-friendly as other options
2. Limited customization options for websites
3. May be overkill and expensive for smaller teams or agents with simpler needs
4. Reviews often mention that customer support is lacking and slow.

Pricing:

Must contact the vendor for a custom quote.

7. ShowingTime

ShowingTime is a widely-used scheduling platform specifically designed for real estate agents. It simplifies the scheduling process for agents, making it easier to coordinate showings and manage appointments. It also provides features for communicating with clients and tracking showings.

Key features:

1. Scheduling system for property showings.
2. Real-time feedback from buyers and sellers.
3. Mobile app for managing appointments on the go.
4. Integration with MLS systems for easy access to listings.

Pros:

1. User-friendly interface with mobile app
2. Excellent for managing showings and appointments.
3. Affordable pricing

Cons:

1. Interface can feel dated compared to newer options
2. Primarily focused on scheduling, lacking broader CRM or lead management tools.
3. May not be as suitable for agents who need more comprehensive tools

Pricing:

The Appointment Center by ShowingTime is $15/month for agents. Additional modules cost extra. Contact vendor for pricing information.