Create custom operations dashboards with AI
Stop wasting time on manual reporting. Create dashboards that track real-time metrics and use AI to surface insights — no code required.




All your business data, in one dashboard.
Softr's AI Co-Builder generates a database when it builds your app, or you can connect to 17+ data sources. Whether you have existing data or are building from scratch, you're covered.
Dashboards tailored to every team or client.
Create role-specific dashboards for sales, finance, operations, or clients. Describe what you need, get a working dashboard back (that you can visually edit).






Enterprise-ready dashboards that scale with you.
Secure, branded, and accessible on any device—so your team and clients always have the right insights.
Production ready
Logins, user management, hosting, and more — built in and working from the moment you hit publish.
Branding & layouts
Deliver client-ready dashboards and reporting tools that look and feel like your company brand.
Workflow automation
Use Softr Workflows to automate processes across your app — or connect to Make, Zapier, n8n and more.
Advanced permissions
Share dashboards securely with teams or clients. Customize who sees what, even at the most granular level.
Works on any device
Share dashboards that can be accessed as a mobile app in one click with Softr’s PWA feature — no extra design work needed.
Security
Protect information from security threats. Softr is fully compliant with SOC2 and GDPR regulations.
Replace spreadsheets with any tool you need.
Stop overspending on pricey software with unused features. Build custom apps that fit your workflows perfectly.
Go from zero to app, incredibly fast
Connect to your data in seconds
Integrate with your spreadsheets and databases, including Airtable, SQL, Hubspot, Google Sheets, Supabase, BigQuery, and more—in just a few clicks. Your data is always secure and in sync.
Customize layout and logic
Drag and drop customizable building blocks with various views and functionalities. Granular permissions allow you to control what data each user can access, and which actions they can take.
Publish and launch
Ship applications that your team will love in minutes or hours, instead of days or weeks. Deploy on both desktop and mobile.














Frequently asked questions
A dashboard is a visual interface that brings together data from different sources and displays it in charts, tables, and metrics so you can track performance at a glance. It centralizes key business information—such as sales revenue, customer activity, expenses, or team productivity—into one view, making it easier for teams to monitor progress and make data-driven decisions.
With a dashboard, managers and teams can see real-time updates, compare performance over time, and quickly identify where action is needed.
A dashboard is used to monitor metrics, track progress toward goals, and provide visibility across teams or clients.
Businesses use dashboards to:
- Track KPIs such as sales, revenue, or churn.
- Visualize financial data like budgets and expenses.
- Monitor project progress, deadlines, and team productivity.
- Report campaign results and ROI to stakeholders or clients.
- Consolidate multiple tools and spreadsheets into one live view.
In short, dashboards help teams replace static reports with real-time, interactive insights that are always up to date.
Most tools provide standard dashboards with fixed layouts and limited flexibility. A custom dashboard goes further: you decide exactly what data to track, how it’s displayed, and who can access it. This makes dashboards far more useful because they reflect your business, not a generic template.
Key benefits of a custom dashboard include:
- Tailored metrics: Track only the KPIs that matter for your team or clients, instead of being stuck with default reports.
- Flexible design: Choose the layout, filters, and visualizations that make sense for your workflows.
- Integration options: Pull data from spreadsheets, CRMs, databases, or APIs into one live view.
- Role-based views: Give managers, teammates, or clients different dashboards, each showing just what’s relevant to them.
- Scalability: Start with a simple set of charts and expand into multi-page dashboards, portals, or full reporting apps as you grow.
With Softr, you can create custom dashboards in minutes using the AI Co-Builder, without needing developers or complex BI setups.
A good dashboard should help you understand performance at a glance and drill down into details when needed. Core features include:
- Data integrations: Connect spreadsheets, CRMs, databases, or APIs.
- Real-time updates: Keep reports live instead of exporting static files.
- Visualization options: Display KPIs in charts, tables, and cards.
- Filtering & drill-down: Let users explore by team, time period, or region.
- Collaboration & sharing: Give clients, managers, or teammates secure access.
- Customization: Adjust layouts, branding, and permissions to fit your use case.
With Softr, you can use AI to create a dashboard that includes all of these features and more, while customizing the look and functionality to match your brand and workflows — all without code.
Traditionally, building dashboards required expensive BI tools or developers to set up databases, queries, and custom code. That process was complex and slow. Today, you can build dashboards much faster with no-code platforms like Softr.
Here’s how it works in Softr:
- Connect your data: Pull from Airtable, Google Sheets, SQL, HubSpot, Notion, and more, or directly from Softr Databases. Or, you can use RestAPI to bring in data from nearly any service.
- Choose your layout: Use drag-and-drop blocks for charts, tables, leaderboards, or KPIs.
- Set permissions: Control which users or clients can access each dashboard.
- Apply branding: Add your logo, colors, and styling so reports look professional.
- Add workflows & automation: Trigger alerts, notifications, or updates when data changes.
- Publish & share: Get your dashboard live in hours, then refine it as your needs evolve.
With Softr, dashboards are easy to launch, update, and scale—without needing developers.
Yes. With Softr's AI Co-Builder, you can describe the dashboard you need and get a fully functional app back — database, logic, and UI included — without writing a single line of code.
Softr creates a data schema for you where you can easily add or import your own data — or connect to existing tools like Google Sheets, Airtable, HubSpot, Notion, and more. After the AI Co-Builder generates your app, you can customize pages (through prompting or visual editing), refine users and permissions, tweak styling, and automate with Softr Workflows, all without a developer.
Softr's AI Co-Builder generates a Softr database schema when it builds your dashboard, so if you're starting from scratch, your data structure is ready to go. You can add or import data directly — no migration needed.
If you already have data elsewhere, Softr connects to 17+ sources including Airtable, Google Sheets, HubSpot, Notion, MySQL, PostgreSQL, monday.com, ClickUp, and more — or connect any system through the REST API connector.
Either way, your dashboard stays in sync with your data in real time.
Yes. Softr includes built-in AI features you can add to your dashboard without any coding or API setup.
You can add an AI assistant that reads from your live dashboard data and answers questions instantly — so your team can ask about regional sales, overdue invoices, or monthly performance and get accurate answers pulled directly from your data.
You can also customize how the AI responds, set permissions so only the right roles can access sensitive information, and keep responses secure.
This turns your dashboard from a static reporting tool into an interactive assistant — saving your teams time while giving everyone self-service access to the insights they need.
Most dashboard and BI tools are either too rigid, too expensive, or fall apart the moment real users and real data are involved. Softr is different because it's built for actual business use from day one.
Describe the dashboard you need, and the AI Co-Builder generates a fully functional app: database, logic, and UI already connected. No generated code to debug, no developer needed to make it production-ready.
From there, you stay in control: customize through prompting or visual editing, manage data in Softr Databases or connect to existing tools, set up role-based permissions, and automate processes with Softr Workflows. As your business grows, your dashboard grows with it — without starting over or calling in a developer.



















